Active Rain- Real Estate Agent Network

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REAL ESTATE AGENT NETWORK BY: Kyle Simon University of Washington, Com 495

description

An overview of digital technology as used by ActiveRain, the real estate agent network.University of Washington, COM 495

Transcript of Active Rain- Real Estate Agent Network

Page 1: Active Rain- Real Estate Agent Network

REAL ESTATE AGENT NETWORK

BY: Kyle Simon

University of Washington, Com 495

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“THE WORLD’S LARGEST REAL ESTATE NETWORK.”

Awesome blogging capabilities- customize and promote!

Active participation is encouraged and events are held in local cities

Title Rep’s, loan officer’s, inspector’s, broker’s and closing agents from escrow companies all interact on active rain.

Have the opportunity to promote your image and your company. Not only to consumers but related professionals.

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OVER 166,000 MEMBERS NATIONWIDE MAKES ACTIVE RAIN AN AMAZING NETWORKING TOOL FOR ALL PROFESSIONS RELATED TO REAL ESTATE

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EXAMPLES OF NETWORKING AT USE Title Rep’s- encourage use of their free services to

agents I received a call from ActiveRain encouraging me

to come to a conference that they were holding in my area.

A “Rainmaker” upgrade gives you a badge by your picture that shows you’re an official rainmaker:

Connect with Consumers Public ActiveRain "Insider" Blog

Customized Outside Blog Custom Domain

ActiveRain "Genius" Training Search Engine Optimized

$ 29 per month

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ACTIVE RAIN CHANNELS Professional AND Consumer Channels User-friendly and easy to navigate through info. Examples of Consumer channels include:

Homebuying Homeselling Mortgage/Finance Moving

Examples of professional channels include: Networking Sales strategies/tactics Training

As example I will show you the professional training channel… Each channel links to blogs related to the topic.

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BLOGGING, CONTINUING ED., TIME MANAGEMENT ALL COVERED UNDER THE TRAINING CHANNEL

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HOW CAN MEMBERS BENEFIT?

The articles in these channels are all generated by the users of active rain.

Teachers can write articles about the fast changing real estate license laws while at the same time promoting her business to an abundance of agents.

We are her customers so you can see how active rain can be useful for related real estate professionals and not just agents.

Required to take clock hours each year.

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POINTS FOR RAINMAKERS!

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DISCUSSION QUESTIONS

What do you guys think about the use of the point system to award active members in the network?

What do you guys think about the $29.99/month upgrade?

How does this compare to upgrades offered by other sites?

Is anyone a member of activerain? Biznik? Uses social/business networking and blogging

channels to create an environment where professionals can interact and have the opportunity to share ideas with people similar to them.