Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3....
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Activator Week 9 Day 1 Activator Week 9 Day 1 Select one of the following options: 1.Read to Self 2.Read to Other 3.Revise your personal narrative
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Transcript of Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3....
Activator Week 9 Day 1Activator Week 9 Day 1
Select one of the following options:1.Read to Self2.Read to Other3.Revise your personal narrative
Persuasive Techniques in Persuasive Techniques in MediaMedia
“Can You Hear Me Now?”
Why are messages Why are messages conveyed?conveyed?To get you to buy a certain
productTo get you to believe something
or act in a certain wayTo get you to agree with a point
of view
Common persuasive Common persuasive techniques used in techniques used in advertising…advertising…
SloganRepetitionBandwagonTestimonial Expert OpinionEmotional Appeal
Purpose?
Slogan: “Can you hear me Slogan: “Can you hear me now?”now?”A catchy phrase or statement often
used to sell a service or a product
Repetition: Repetition: The name of a product is repeated many The name of a product is repeated many timestimes
BandwagonBandwagon
A statement suggesting that everyone is using a specific product, so you should too
TestimonialTestimonial
A person supports or endorses a product.
Expert opinionExpert opinion
Experts approve this product, so you should use it
“Four out of five dentists recommend sugarless gum for their patients who chew gum”
Emotional AppealEmotional Appeal
A person is made to have strong feelings about a situation or product
Quick reviewQuick reviewSloganRepetitionBandwagonTestimonial Expert OpinionEmotional Appeal
Audience AwarenessAudience Awareness
Advertisers know how to target their audiences use appropriate persuasive
technique to convey their messages
Audience
Audience?
Purpose?
Persuasive
technique?
Audience?
Audience?
Persuasive Technique
Audience?
Purpose?
Audience?
Persuasive
technique?
Purpose?
Audience?
Persuasive
technique?
Making ConnectionsMaking ConnectionsWhat is your favorite jingle? What slogan for a product do you
find yourself saying?What TV commercial has
influenced you to make a purchase?
If you knew your favorite athlete shopped at Albertson’s, would you want to shop there, too?
CW:CW:
Persuasion is all around you.
Analyze the ad put in front of you. In two sentences, tell me who the audience is, the purpose of the ad, and the persuasive technique used. Support your reasons with evidence.
