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2014 TMA Survey –Preliminary ResultsPhilip L. WintersDirector, TDM ProgramCenter for Urban Transportation ResearchUniversity of South Florida

2014 TMA Survey was developed by ACT TMA Council, CUTR, and

UrbanTrans

Overview Background on the survey What is a TMA? TMA structure and motivations TMA budgets Measuring performance Next steps

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TMA DefinedIf it looks like a duck …

An organized group applying carefully selected approaches to facilitating the movement of people and goods within an area. TMAs are often legally constituted and frequently led by the private sector in partnership with the public sector to solve transportation problems.

Source: TMA Handbook (2001)

Flexibility of organizational structureU.S. Incorporation status

1993 2003 2009 2014

501(c)(3) 35% 21% 28% 19%

501(c)(4) 30% 27% 23% 22%

501(c)(5) -- 1% -- --

501(c)(6) 13% 7% 7% 6%

Total TMAs incorporated

78% 56% 65% 54%

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Key Motivations (2009)

0% 20% 40% 60% 80%

Congestion

Improving the viability of non SOV access

General growth trends

Interest in working together/more efficient…

Air pollution

Government regulations/trip reduction…

New property development projects

Employee recruitment and retention challenges

Parking

Interest in advocacy

Global climate change

Current Originally

2009 survey allowed multiple responses

Top 3 Key Motivations (2014)

0% 20% 40% 60% 80%

Congestion

Improving the viability of non SOV access

General growth trends

Interest in working together/more efficient…

Air pollution

Government regulations/trip reduction…

New property development projects

Employee recruitment and retention challenges

Parking

Interest in advocacy

Global climate change

Current Originally

2014 survey allowed only 3 responses

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TMA Annual Budget

0%

10%

20%

30%

40%

Share of TMAs (n=71 in 2009 and n=50 in 2014

20092014

TMA Budget by Category% Office operations

(including office space, insurance,

utilities, etc.)9%

% Staffing / personnel (including direct and contract

staffing, plus benefits)

34%

% Professional administrative services (e.g.,

accounting, legal)6%

% Consulting12%

% Marketing and

promotions9%

% IT services / products,

communications3%

% Member services (provided to

member businesses, travelers,

stakeholders)9%

% Measurement and evaluation (e.g., surveys)

3%

% Research2%

% Other:13%

55% have<=2 FTE

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Number of Funding Sources

0%5%

10%15%20%25%30%35%40%

1 2 3 4 5 6 7 8 9

Over half of TMAs report having 3 or

more sources of revenue

N=45

Average Percent of Revenue2009 2014

Membership dues 29.4% 20.2%Fees for services 6.5% 4.8%Service contracts/brokered services 4.0% 1.9%Developer funding agreements 2.5% 1.7%Business Improvement District (or similar taxing district) 5.7% 3.4%National / federal government 11.5% 22.3%Regional government grants 6.5% 11.3%State government grants 15.5% 14.3%Local government grants 7.8% 11.1%Foundation / other grants 1.1% 3.3%Vanpool revenues 1.2% 0.1%Shuttle/Transit revenues 2.4% 2.6%Parking fees 1.1% 0.9%Advertisting / Sponsorships 1.1% 1.1%Public transportation / transit pass sales 1.8% 0.6%Other 1.9% 0.6%TOTAL 100.0% 100.0%

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Source % of TMAs receivingsome income from this source

Range of % of total income for TMAs with this income source

Most common answer (mode)% of TMA’s total income

2009 2014 2009 2014 2009 2014

Services 32% 33% 4 – 75% 1 – 70% 19% 15%

Government Grants

31% 93% 4 – 100% 1 – 100% 37% 10%

Developer funding

10% 7% 4 – 50% 15 – 40% 23% NA

Business Improvement Districts

10% 16% 9 – 100% 1 – 45% 23% 25%

Membership dues

58% 53% 1 – 100% 1 – 95% 43% 60%

Other 21% 40% 1 - 55% 2 – 70% 14% 5%

Are TMAs Reducing Reliance on Membership Dues?

2009 20% of respondents

receive 90% or more of their revenue from membership dues

21% of respondents receive 10% or less of their revenue from membership

42% do not receive any income from dues at all

2014 4% of respondents

receive 90% or more of their revenue from membership dues

56% of respondents receive 10% or less of their revenue from membership

47% do not receive any income from dues at all

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TMA Budgets over past 3 years

0%

10%

20%

30%

40%

50%

60%

Increasedsignificantly

Increasedslightly

Stayedabout the

same

Decreasedslightly

Decreasedsignificantly

TMA is lessthan 3 years

old

20092014

55% increased significantly or slightly

TMA Services2014 Rank

2009 Rank

Promotional/ Marketing Materials 1 1Promotional Events 2 3Email newsletters 3 6Employer Travel Surveys 4 2Cycling program assistance 5 10Incentives for Alternative mode use 6 18Rideshare Matching 7 5Employer networking events 8 12Advocacy 9 8Advocate for infrastructure issues 10 NAGRH/ERH 11 7Social media 12 25Telework Asst 13 20Individualized marketing 14 19Trip Reduction Plan 15 4Market research / focus groups 16 NAVanpool services 17 22

2014Rank

2009 Rank

ETC Training 18 9Sample workplace commute policies 19 NATransit pass sales 20 11Parking Management Planning 21 13Tax benefit program assistance 22 17Personalized journey planning 23 19Carshare program 24 39Web-based mapping /Journey planner 25 27Relocation services 26 16Real-time Travel alerts 27 23Subsidized Transit Passes 28 21Land use / site design assistance 29 15Shuttle/Transit provision 30 24Bikeshare 31 NAVanpool Subsidies 32 26Freight delivery plans 33 30

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TMA Measurement ActivitiesPercent of

Respondents Measurement Activities64.9% Survey travelers at workplaces or site level to assess travel modes

and patterns63.2% Survey employers to assess satisfaction with TMA programs or test

interest in future services56.1% Track website visitors50.9% Tracking emails/calls received in response to a marketing/

outreach campaign50.9% Survey participants in a specific program (e.g., rideshare

database members, vanpoolers42.1% Encourage travelers to log daily/week trips online (or similar)36.8% Gather raw transport use data such as traffic counts28.1% Survey travelers at a TMA-wide level (e.g., phone surveys,

intercept surveys) to assess travel modes and patterns17.5% Parking counts

19% didn’t report any measurement or evaluation activities

Self-Reported Degree of Success for the Following Outcomes

0% 20% 40% 60% 80% 100%

Maintaining high level oforganizational member satisfaction…

Reducing SOV at the workplace

Increasing demand for TMA servicesby travellers

Reducing SOV at the TMA-wide level

Reducing parking demand

Lowering the TMA's cost per unit ofpollution reduction

Lowering the TMA's cost per tripreduced

Lowering the TMA's cost per VMT/KMTreduced

Very Successful SuccessfulSomewhat Successful NeutralSomewhat Unsuccessful UnsuccessfulVery Unsuccessful Do not use to measure success

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TMA Health

0%10%20%30%40%50%60%70%80%90%

100%

TMA staff isthoroughlytrained andprepared

TMA staffturnover is very

low

There is a large amount of economic

development occurring within

the TMA’s service area

TMA Boardmembers are

activelyinvolved in

supporting theTMA

The TMA’s service area is

distinct and widely

recognized

The TMA’s external

stakeholders are strongly

committed to the organization

The TMA’s service area suffers from significant

transportation and access

issues

The TMA’s funding sources are stable, i.e., at least 60% of

your TMA’s funding

automatically renews each year or is very

likely to automatically

renew.Strongly agree Agree Somewhat agreeNeutral Somewhat disagree DisagreeStrongly disagree

Points to Ponder Are incorporated TMAs disappearing or

simply do not identify themselves as a TMA?

TMAs continue to be diverse on many levels

Membership Not all TMAs are on a shoestring TMAs have support from stakeholders Success is different for different TMAs

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Contact InformationPhil WintersDirector, TDM ProgramCenter for Urban Transportation ResearchUniversity of South Floridawinters@cutr.usf.edu813.974.9811