ACT 2014 Managing Outreach and Communication for Employees and Commuters to Reinforce TDM

Managing Outreach & Communication for Employees and Commuters to Reinforce TDMACT InternationalAugust 5, 2014

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• San Diego Association of Governments (SANDAG)– The regional primary public planning, transportation and research agency

– Represented by the 18 cities and the county

• iCommute—commuter services/TDM program

about us

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iCommute Programs/Services

• Ridesharing Tools• Vanpool Program • Transit Resources• Telework • Bicycle Program • SchoolPool

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our mission

The goals of the iCommute program are to: • reduce traffic congestion during peak‐time• help commuters understand the commute choices they have

• reduce greenhouse gas emissions and other environmental pollutants that result from commuters driving to work each day

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• $700 Million allocated for TDM through 2050:• Increase participation in the Regional Vanpool Program by 70% by 2020

• Increase carpooling by 70% by 2020• 10% daily commute trip reduction due to teleworking

TDM in San Diego’s 2050 RTP

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• Focusing our efforts on employers vs. campaigns• Proactive vs. reactive• Sales‐like approach in how we worked with employers– Territories– Question Based Selling training– Motivational Interviewing techniques

• Improvement in technology– Configured application for managing accounts

Changing our strategy

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• Program Plan Actuals– Actions or offerings that employers did/provided within a certain timeframe

– Examples:• Assigned an ETC• Signed up for the 2013 Rideshare Week Corporate Challenge• Hosted a bike safety class during Bike to Work Month• Applied for and/or won our annual commuter recognition award (Diamond Awards)

VMR Tracker

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• No more long application forms• Easier for employers• As employer commuter programs start/grow/expand, they receive points and their Diamond Award levels automatically increase as they enhance their program

• Also accounts for employee participation to reduce SOV

Changes to Diamond Awards

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• One central, online location, for key regional campaigns

• Managing communications & outreach associated with key events such as:– Rideshare Week– Bike to Work Month– TeleworkSD pilot program– SchoolPool’s Walk, Ride, and Roll to School

Managing campaigns

Thank you

Goldin [email protected]

ACT 2014 Managing Outreach and Communication for Employees and Commuters to Reinforce TDM

Presentations & Public Speaking

Transcript of ACT 2014 Managing Outreach and Communication for Employees and Commuters to Reinforce TDM