Achieve Green Promoting the Role of Vinyl in Green Building Allen Blakey VP Industry & Govt. Affairs...
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Transcript of Achieve Green Promoting the Role of Vinyl in Green Building Allen Blakey VP Industry & Govt. Affairs...
Achieve GreenPromoting the Role of Vinyl in Green Building
Allen BlakeyVP Industry & Govt. Affairs
The Vinyl Institute, USA
Fourth Andean Conference PVC and Sustainability
Bogota,Sept. 28, 2010
The Built Environment
About 70% of PVC/vinyl goes into building products in US
Because of this important market, the Vinyl Institute researched and developed an educational program for “building professionals”
Who is Most Influential In Constructing a Building?
ConstructorConstructorConstructorConstructorDesignerDesignerDesignerDesigner SupplierSupplierSupplierSupplier RegulatorRegulatorRegulatorRegulator
PublicPrivateLargeSmallShortLongDeveloperFacility Mgr.LenderBroker
ArchitectEngineerSpecifierInterior-designerConsultant
General Contr.Sub-contractorConst. Mgr.Builder
ManufacturerDealerDistributor
FederalStateLocalOfficial
$$$$
$$
OwnerOwnerOwnerOwner
Source: George Middleton & Associates, Inc. 2009
Goal: Educate Architects, Designers
We focus on architects and interior designers
Learn what they do, how they think
Educate them with neutral, factual information
Empower them to continue specifying PVC products
Show how vinyl can fit in their designs
Photo Credit: Bolon, UK
IN DESIGN45-minute continuing education course for building professionals
Architects/designers earn credit for course
1,500 professionals take course annually
Lunch presentations at design firms
Trade show seminars
Manufacturer-sponsored events
Course covers:AttributesManufacturingFire SafetyAir QualityAestheticsRecyclability InnovationReference &Sustainability tool
IN DESIGN
But is Vinyl Sustainable?
Many architects and designers today want to know how products can promote sustainability and reduce environmental impact
We needed a new program element on PVC’s benefits – something that proved PVC belongs in green buildings
www.achievegreen.net
Spread sheets can be downloaded from a web site
LEED™ New Construction v.3
Green Building Initiative/ANSI 01-2010
achievegreen.net
Achievegreen is multi-functional
Supports PVC’s role in green building and reduced impacts
Shows PVC’s compatibility with LEED and Green Globes
Provides a resource and marketing tool for the vinyl industry
Site/ Landscape
Regulators
Operations(Function)
ProductManufacturers
Architecture/ Engineering/
Interiors
Construction/ Cost
Estimating
Users
Organization/Client
Sustainable Process:
HighPerformance
Buildings
achievegreen.net
2010 goal: Get product manufacturers to list their companies in the spread sheets
Held webinars for 100 companies to explain the program
75 companies list products in >100 point categories
Hundreds of web site visits
Marketing
2010 and beyond: Hope more companies will list products and promote the web site to their architect and designer customers
We are also starting to market through our CE course and conference presentations