Acer Tag GuideLines 010412

7/17/2019 Acer Tag GuideLines 010412

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ACER MASTER BRAND LOCKUP GUIDELINES

JANUARY 2012

ACERMASTER BRANDLOCKUP GUIDELINES



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JANUARY 2012

TABLE OF CONTENTS

ACER MASTER BRAND LOCKUP USAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

MASTER BRAND LOCKUP COLORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

PRIMARY MASTER BRAND LOCKUP (VERTICAL) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

PRIMARY MASTER BRAND LOCKUP COLOR VARIATIONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

SECONDARY MASTER BRAND LOCKUP (HORIZONTAL) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

SECONDARY MASTER BRAND LOCKUP COLOR VARIATIONS. . . . . . . . . . . . . . . . . . . . . . . . . . .8

MASTER BRAND LOCKUP CLEAR SPACE AND MINIMUM SIZE . . . . . . . . . . . . . . . . . . . . . . . . . .9

MASTER BRAND LOCKUP FOR LARGE SIZES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

MASTER BRAND LOCKUP DON’TS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

MASTER BRAND LOCKUP TRADEMARK USAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

APPENDIX – MASTER BRAND LOCKUP ASSETS OVERVIEW . . . . . . . . . . . . . . . . . . . . . . . . . . .13



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JANUARY 2012

ACER MASTER BRAND LOCKUP USAGE

EXCEPTIONS

The Acer Master Brand Lockup with the tagline, “explore beyond limits™,” should be used on all

above-the-line communications. This ensures that the tagline is used frequently and consistently,

for maximum impact. The tagline should be encouraged for below-the-line communications but can

come at the discretion of marketers.

The success of a new brand positioning requires dedication and commitment from all marketers.

As the creative expression of the brand positioning, the tagline should be enforced by all. Mandating

the tagline not only guarantees visibility with consumers, it also serves as a constant reminder to

marketers of Acer’s vision and purpose. Making the tagline a required element helps create global

consistency in messaging and theme.

The tagline is succinct and straightforward. Marketers and agencies should be able to integrate

it seamlessly into creative executions. For greater flexibility, marketers may choose between the

vertical and horizontal lockup depending on their needs and space constrictions.

Specific campaigns, for example product launches like the S3, may have their own unique tagline.

In these cases, “explore beyond limits™” does not need to be locked up with the Acer logo, the

campaign tagline could be used instead. In cases when space is at a premium, for examplea digital banner, the campaign tagline could take the place of the brand tagline to avoid clutter

and confusion.

Additionally, there may be some cases where Acer’s logo itself is minimized to the point where the

tagline would be unreadable. The tagline should never be used if it is too small to be clearly read

(see page 9).



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JANUARY 2012

MASTER BRAND LOCKUP COLORS

Primary Color

Acer Green is our offi cial brand color,

appearing in the Acer Master Brand Lockup

and in some form on all Acer materials.

Tagline Color

Acer Gray is our brand’s tagline colo r,

appearing in the Acer Master Brand Lockup

and in some form on all Acer materials.

Secondary Color

Use black when color is not available.

Acer Green

PANTONE® 368

CMYK

55+0+100+0%

RGB

131+184+26

HEX

83B81A

Acer Gray

PANTONE® 431

CMYK

0+0+0+70%

RGB

77+77+77

HEX

4D4D4D

Black

PANTONE® Process Black C

CMYK

0+0+0+0%

RGB

0+0+0

HEX

000000

Color is a powerful element of visual identification. Consistent use of

our identity colors will build visibility and recognition for our brand and

its personality.

Primary Color: Our primary color is Acer Green. Through consistent useof this simple, bold color our brand’s materials stand out and are instantly

recognizable. Corporate communications (e.g. stationery, office branding,

website) should primarily use this color.

Tagline Color: Our tagline color has been selected as gray to complement

our primary color. Gray adds personality to our Master Brand Lockup.

Secondary Color: Our secondary color has been selected as black to

complement our primary color. Black adds personality to our brand. In static

layouts, such as print and websites, the secondary color should be used

alongside our primary color.

Primary Master Brand Lockup ( Vertical)

Secondary Master Brand Lockup (Horizontal)



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JANUARY 2012

PRIMARY MASTER BRAND LOCKUP (VERTICAL)

The vertical Master Brand Lockup should be used whenever space allows.



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JANUARY 2012

PRIMARY MASTER BRAND LOCKUP COLOR VARIATIONS

Color usage

Used on our applications.

Single color usage

Used on applications when color is not available.

Full-color Master Brand Lockup

Use this version when legibility allows.

Color Master Brand Lockup options:

4-color process Master Brand Lockup

Used primarily on print collateral such as brochures and posters.

Pantone® spot color Master Brand Lockup

Used primarily on print collateral that use spot colors instead of 4-color process.

RGB Master Brand Lockup

Used primarily on screen, broadcast, video and web applications.

Black Master Brand Lockup

Use this version on light backgrounds

when color is not available.

Color light background usage B&W light background usageColor dark background usage B&W dark background usage

Reverse Master Brand Lockup

Use this version when background is too dark

to use our full-color Master Brand Lockup.

White Master Brand Lockup

Use this version on dark backgrounds




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JANUARY 2012

SECONDARY MASTER BRAND LOCKUP (HORIZONTAL)

The horizontal Master Brand Lockup should only be used when it is

not possible to use the primary vertical lockup. For example, if you

only have a very shallow space in which to place the lockup.



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JANUARY 2012

SECONDARY MASTER BRAND LOCKUP COLOR VARIATIONS

Color usage

Used on our applications.

Single color usage

Used on applications when color is not available.

Black Master Brand Lockup

Use this version on light backgrounds


Color light background usage B&W light background usageColor dark background usage B&W dark background usage

White Master Brand Lockup

Use this version on dark backgrounds


Full-color Master Brand Lockup

Use this version when legibility allows.

Reverse Master Brand Lockup

Use this version when background is too dark

to use our full-color Master Brand Lockup.

Color Master Brand Lockup options:

4-color process Master Brand Lockup

Used primarily on print collateral such as brochures and posters.

Pantone® spot color Master Brand Lockup

Used primarily on print collateral that use spot colors instead of 4-color process.

RGB Master Brand Lockup

Used primarily on screen, broadcast, video and web applications.



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83px


JANUARY 2012

MASTER BRAND LOCKUP CLEAR SPACE AND MINIMUM

Clear Space

Minimum clear space is presented here as a guide to

position the Acer Master Brand Lockup a visually safe

distance away from distracting elements. Its size is the “a” in Acer.

It is essential that the Acer Master Brand Lockup remain free

of graphics, photography, typography, and other corporate

identities. The Acer Master Brand Lockup must always be

the most legible and prominent element in any given graphic

space.

Minimum Size

In reproducing our Master Brand Lockup, please use

common sense when considering its size and legibility.

A lockup logo that is too small ceases to serve any

communicative function.

The Acer Master Brand Lockup may be reproduced at small

sizes, so long as it remains legible and is not smaller than the

sizes as specified. The minimum size is measured by the width

of “Acer.” It should not be used smaller than 15mm (0.59") wide

for print and 83 pixels wide for broadcast and online use.

DO NOT USE OUR MaSTER BRaND LOckUp

SMaLLER THaN THE MINIMUM SIZE.

File Size

To facilitate scalling, all Acer Master Brand Lockup print

asset files have been provided at 30mm “Acer” width.

Please do not scale the f iles below 50% since it will shrink

art below the minimum size.

Clear SpaCe on

primary (HoriZonTal) maSTer brand loCkup

Clear space equals the height of one

“a” in Acer around our lockup.

Clear space equals the height of one

“a” in Acer around our lockup.

maSTer brand loCkup minimum SiZeS

Clear SpaCe on

SeCondary (VerTiCal) maSTer brand loCkup

Print Print

Broadcast and Web Broadcast and Web

15mm 15mm

83px

0.59" 0.59”



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JANUARY 2012

MASTER BRAND LOCKUP FOR LARGE SIZES

LARGE SIZES

We have provided a seperate Master Brand Lockup for uses exceeding 3” wide.

(As measured by the width of “Acer”)

The “TM” has been reduced so it will not overpower the Master Brand Lockup. These Master BrandLockups are for print use only. Do not use these large size logos at sizes 3” and below.

acer_tag_vrt_LRG_4c.ai

acer_tag_hrz_LRG_4c.ai



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DO NOT place our Master Brand

Lockup on backgrounds that limit

DO NOT add effects to our

Master Brand Lockup.


JANUARY 2012

MASTER BRAND LOCKUP DON’TS

The integrity of all our Master Brand Lockup variations must

be respected at all times. Don’t stretch, skew, condense or

otherwise morph or manipulate it. Any modif ication of the Master

Brand Lockup confuses its meaning and diminishes its impact.

THE MaSTER BRaND LOckUp MUST NEVER BE

aLTERED, MODIFIED OR REcREaTED. aNY aTTEMpT

TO MODIFY OR aLTER OUR LOGO IS a DIREcT

VIOLaTION OF OUR BRaND STaNDaRDS.DO NOT stretch or alter our Master

Brand Lockup in any way.

DO NOT alter our Master

Brand Lockup’s colors.

DO NOT attach subsidiaries

to our tagline.

DO NOT recreate or retype

our Master Brand Lockup

EXPLORE BEYOND LIMITS™

Headquarters



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JANUARY 2012

MASTER BRAND LOCKUP TRADEMARK USAGE

Usage Guidelines for the Acer Master Brand Lockup Trademark

(“Acer” with the tagline “explore beyond limits™”)

We own a trade mark on the tag line “explore beyond limits™”. Our rights are protected and

strengthened when our trademarks are used properly.

The following information addresses the correct treatment of the Acer Master Brand

Lockup trademark in advertising, marketing collateral, and other print, Web, or

audiovisual material.

– We must use a trademark symbol (TM) with the tagline to ensure our legal rights are

protected.

– Always display the trademark symbol (TM) in the position indicated. You may not modify or

re-create the “Acer, explore beyond limits™” trademark under any circumstances, and youmay not translate the trademark for non-English documents.

– The text trademark for this brand is “Acer, explore beyond limits™”. This should be regarded

as a sentence, with a comma between the words

– In a title, in the first occurrence in text, and in other prominent instances (i.e. in bold, in

header, or in footer), always follow the words “Acer, explore beyond limits” with the ™

symbol in superscript.

– In each communication piece that uses the “Acer, explore beyond limits™” trademark,

provide an attribution notice for all Acer trademarks used in that piece, e.g. “Acer and Acer,

explore beyond limits™, and combinations thereof are trademarks of Acer, Inc.”

– A boilerplate statement must appear at the end of marketing documents. It should list only

the marks that are used in the document (plus Acer, and the Acer logo which are always

listed). The correct verbiage is: “ ‘explore beyond limits™’ is a trade mark of Acer, Inc. in the

U.S. and certain other countries. All other trademarks mentioned in this document are the

property of their respective owners.”



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Acer Green 4C55-0-100-0

Acer Gray 4C0-0-0-70

Acer Green RGB131-184-2683B81A

Acer Gray RGB77-77-774D4D4D

Black0-0-0-100

PANTONE 368 C

PANTONE 431 C

White0-0-0-0

White RGB255-255-255FFFFFF

Black RGB0-0-0000000

acer_tag_vrt_4c.ai

acer_tag_hrz_4c.ai

acer_tag_vrt_2s.ai

acer_tag_hrz_2s.ai

acer_tag_vrt_rgb.ai

acer_tag_hrz_rgb.ai

acer_tag_vrt_blk.aiacer_tag_vrt_blk_rgb.ai

acer_tag_hrz_blk.aiacer_tag_hrz_blk_rgb.ai

acer_tag_vrt_rev_4c.ai

acer_tag_hrz_rev_4c.ai

acer_tag_vrt_rev_2s.ai

acer_tag_hrz_rev_2s.ai

acer_tag_vrt_rev_rgb.ai

acer_tag_hrz_rev_rgb.ai

acer_tag_vrt_wht.ai

acer_tag_hrz_wht.ai


JANUARY 2012

APPENDIX – MASTER BRAND LOCKUP ASSETS OVERVIEW

Acer Tag GuideLines 010412

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