Account Performance Overview - whiteDigital › theme › version2 › reports › ... · Account...
10
Transcript of Account Performance Overview - whiteDigital › theme › version2 › reports › ... · Account...
AccountPerformanceOverview
$ 743.12 10.27%
COST
819.47$
416K 6.78%
IMPRESSIONS
444K1,683 9.98%
CLICKS
1,851
17.00 29.41%
CONVERSIONS
22.00$ 43.71 -14.78%
COST/CONVERSION
37.25$
1.01% 0.18%
CONV.RATE
1.19%
0.40% 0.02%
CTR(%)
0.42%$ 0.44 0.00%
AVERAGECPC
0.44$
1.0 0.00%
AVERAGEPOSITION
1.0
OverallChanges
1. individualTargetingkeyword,interest,topicandmanualplacements(nonarrowtargeting)
2. Analysethebestplacementforserviceorproduct
3. AnalyseandusethesuitableAffinityandinmarketaudience
4. Mobileappexclusioninthecampaignsettingandplacements
5. Setupthepreferreddemographics.
6. Createtheimageaddsandnewresponsiveadds
7. DeviceandLocationlevelbidAdjustment
8. Adscheduling
ImpressionsvsClicks
Impressions
Clicks
Impressions Clicks
2.May 4.May 6.May 8.May 10.May 12.May 14.May 16.May 18.May 20.May 22.May 24.May 26.May 28.May 30.May 1.Jun0
50
100
150
0
2
4
6
ClicksvsConversions
Clicks
Conversions
Clicks Conversions
2.Mar 4.Mar 6.Mar 8.Mar 10.Mar 12.Mar 14.Mar 16.Mar 18.Mar 20.Mar 22.Mar 24.Mar 26.Mar0
100
200
300
0
2.5
5
7.5
Clicks&ConversionsbyDevice
Clicks Conversions
Mobiledeviceswithfullbrowsers Computers Tabletswithfullbrowsers0
250
500
750
Cost($) Clicks Conversions Cost/Conversion($) ClickConv.Rate(%)
Mobiledeviceswithfullbrowsers 701.08 1,596 21.00 33.38 1.32
Tabletswithfullbrowsers 85.34 186 0.00 0.00 0.00
Computers 33.05 69 1.00 33.05 1.45
Clicks&ConversionbyCity
22
22
Conversions
Cost($) Clicks Cost/Conversion($) Conversions Conv.Rate
Detroit 53.72 114 53.72 1.00 0.88
Chicago 40.15 96 40.15 1.00 1.04
KansasCity 41.01 94 13.67 3.00 3.19
Nashville 38.72 92 19.36 2.00 2.17
St.Louis 35.00 78 17.50 2.00 2.56
Madison 19.77 48 6.59 3.00 6.25
AnnArbor 7.56 18 7.56 1.00 5.56
KansasCity 5.86 13 5.86 1.00 7.69
Washington 3.00 7 3.00 1.00 14.29
EauClaire 0.83 2 0.83 1.00 50.00
ActionTaken:Locationoptions(advanced)–changedfrom“Peoplein,searchingfor,orwhoshowinterestinmytargetedlocation"to“Peopleinmytargetedlocation"
Click&ConversionbyNetworks
Cost($) Clicks Conversions Cost/Conversion($) Conv.Rate
DisplayNetwork
Computers 33.05 69 1.00 33.05 1.45
Tabletswithfullbrowsers 85.34 186 0.00 0.00 0.00
Mobiledeviceswithfullbrowsers 701.08 1,596 21.00 33.38 1.32
CampaignPerformance
Cost($) Impressions Clicks CTR(%) AverageCPC($) Conversions Cost/Conversion($) Conv.Rate
Tennessee|Display 201.98 98,377 454 0.46 0.44 3.00 67.33 0.66
Michigan|Display 169.96 73,789 357 0.48 0.48 6.00 28.33 1.68
Wisconsin|Display 156.85 96,266 347 0.36 0.45 4.00 39.21 1.15
Missouri|Display 137.03 84,389 312 0.37 0.44 6.00 22.84 1.92
Kansas|Display 130.45 79,440 281 0.35 0.46 3.00 43.48 1.07
Remarketing 23.20 11,564 100 0.86 0.23 0.00 0.00 0.00
AdGroupPerformance
Cost($) Impressions Clicks CTR(%) AverageCPC($) Conversions Cost/Conversion($) Conv.Rate
MastersinTheology 18.71 13,001 42 0.32 0.45 4.00 4.68 9.52
DegreeofDivinity 50.23 21,424 104 0.49 0.48 3.00 16.74 2.88
DegreeofDivinity 80.77 59,021 181 0.31 0.45 3.00 26.92 1.66
MastersinTheology 66.96 36,798 146 0.40 0.46 2.00 33.48 1.37
DegreeofDivinity 37.59 29,210 88 0.30 0.43 2.00 18.80 2.27
MastersinDivinity 40.12 17,145 83 0.48 0.48 2.00 20.06 2.41
MastersinTheology 67.31 40,250 139 0.35 0.48 1.00 67.31 0.72
MastersinDivinity 24.34 8,561 52 0.61 0.47 1.00 24.34 1.92
MastersinTheology 79.61 35,220 170 0.48 0.47 1.00 79.61 0.59
DegreeofDivinity 92.22 59,760 214 0.36 0.43 1.00 92.22 0.47
MastersinDivinity 107.18 52,092 247 0.47 0.43 1.00 107.18 0.40
MastersinDivinity 26.10 11,628 56 0.48 0.47 1.00 26.10 1.79
DisplayAdPerformance
Clicks CTR(%) Impressions Cost($) Cost/Conversion($) Conversions Conv.Rate
SeekGod&ServeHumanityPursueaFaith-BasedEducation.JoinTheologySchoolsNowAccreditedMasterofTheologyProgramsthatFitYourSchedule.EnrollNow!Central
42 0.32 13,001 18.71 4.68 4.00 9.52
SeekGod&ServeHumanityMasterofDivinityProgramsEarnYourDoctoralDegreeinChristianLeadershipFromCentral.ApplyNow!Central
181 0.31 59,021 80.77 26.92 3.00 1.66
SeekGod&ServeHumanityMasterofDivinityProgramsEarnYourDoctoralDegreeinChristianLeadershipFromCentral.ApplyNow!Central
104 0.49 21,424 50.23 16.74 3.00 2.88
JoinMasterofDivinityWanttoDeepenYourFaith?JoinMasterofDivinityDegree&PursueYourFaith-BasedEducationatCentral.ApplyNowCentral
83 0.48 17,145 40.12 20.06 2.00 2.41
SeekGod&ServeHumanityMasterofDivinityProgramsEarnYourDoctoralDegreeinChristianLeadershipFromCentral.ApplyNow!Central
88 0.30 29,210 37.59 18.80 2.00 2.27
SeekGod&ServeHumanityPursueaFaith-BasedEducation.JoinTheologySchoolsNowAccreditedMasterofTheologyProgramsthatFitYourSchedule.EnrollNow!Central
146 0.40 36,798 66.96 33.48 2.00 1.37
Clicks CTR(%) Impressions Cost($) Cost/Conversion($) Conversions Conv.Rate
SeekGod&ServeHumanityMasterofDivinityProgramsEarnYourDoctoralDegreeinChristianLeadershipFromCentral.ApplyNow!Central
214 0.36 59,760 92.22 92.22 1.00 0.47
JoinMasterofDivinityWanttoDeepenYourFaith?JoinMasterofDivinityDegree&PursueYourFaith-BasedEducationatCentral.ApplyNowCentral
56 0.48 11,628 26.10 26.10 1.00 1.79
JoinMasterofDivinityWanttoDeepenYourFaith?JoinMasterofDivinityDegree&PursueYourFaith-BasedEducationatCentral.ApplyNowCentral
247 0.47 52,092 107.18 107.18 1.00 0.40
SeekGod&ServeHumanityPursueaFaith-BasedEducation.JoinTheologySchoolsNowAccreditedMasterofTheologyProgramsthatFitYourSchedule.EnrollNow!Central
139 0.35 40,250 67.31 67.31 1.00 0.72
ActionTaken:Adrotation–Changedfrom“Optimizeforclicks"to“Optimizeforconversion".Wehavecreatedimageadsandnew
responsiveads.
Conclusion:
1. Clicks&ConversionsbyCity:WehavechangedtheLocationoptions(advanced)–from“Peoplein,searchingfor,orwhoshowinterestin
mytargetedlocation"to“Peopleinmytargetedlocation".Afterimplementingthattheunwantedtrafficisreducedfromoutsideofthe
targetinglocation.
2. DisplayTargeting:IndividualTargetingkeyword,interest,topicandmanualplacements(nonarrowtargeting)3. CampaignOptimization:AnalyseandusethesuitableAffinityandinmarketaudience,Mobileappexclusioninthecampaignsettingand
placements.
4. DisplayAdPerformance:Adrotation–Changedfrom“Optimizeforclicks"to“Optimizeforconversion".Wehavecreatedimageadsandnew
responsiveads.
Comparedtopreviousperiodwehave,
Increasedtheconversionfrom17to22.
ImprovedImpressionfrom416Kto444K.
Improvedconversionratefrom1.01to1.19%
ReducedCost/conversionfrom$43.71to$37.25
