Accor - first accor european business traveler research- press kit 2012
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First Accor European Business Traveler Research PRESS KIT NOVEMBER 2012
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Accor - first accor european business traveler research- press kit 2012
Transcript of Accor - first accor european business traveler research- press kit 2012
First Accor European Business Traveler Research
PRESS KIT
NOVEMBER 2012
NOVEMBER 2012PRESS KIT First Accor European BusinessTraveler ResearchFirst Accor European BusinessTraveler Research First Accor European BusinessTraveler Research
Editorial by Grégoire Champetier, Global Chief Marketing O!cer
First Accor European BusinessTraveler Research PRESS KITFirst Accor European BusinessTraveler Research NOVEMBRE 2012
Editorial by Grégoire Champetier, Global Chief Marketing O!cer
KEY FINDING
First Accor European Business Traveler Research
EXPERIENCEThe essential features of the business traveler’s hotel
71% 50%Free Wi-FiProximity Price
FREE WI-FIFree Wi-Fi is a determining factor for one in two business travelers
Preferred applications
Key sustainable development concerns
Preferred services
Why do they book online?
Top hotel selection criteria
46%
RESERVATIONBusiness travelers overwhelmingly prefer online booking
76%43% 33%
ATTENTIVEMy hotel according to business travelers
50% 60%Newspapers Dedicated
counter
PersonalizedServices
RESPONSIBLESustainable development, a di"erentiating factor
DIGITALDigital technology is a prerequisite for business travelers
Water EnergyWaste
84%
42% 36%Trip advisor
Fast
News
62%
Weather
61%
Calculator Convertor
33%
Travel
47%
Hotelbooking
36%
Pratical Simple
NOVEMBER 2012PRESS KIT First Accor European BusinessTraveler ResearchFirst Accor European BusinessTraveler Research First Accor European BusinessTraveler Research
Online booking by business travelers
RESERVATION Business travelers overwhelmingly prefer online booking
The British are Europe’s online booking champions
76%
43%
33%
Simple
Pratical
Fast
Why do they book online ?
First Accor European BusinessTraveler Research NOVEMBER 2012PRESS KITFirst Accor European BusinessTraveler Research
EXPERIENCEThe essential features of the business traveler’s hotel
Room comfort is self-evident
Hotel location is more important than price
The business traveler’s hotel selection criteria
71%
50%
Proximity
Price
Free Wi-Fi
Top hotel selection criteria
NOVEMBER 2012PRESS KIT First Accor European BusinessTraveler ResearchFirst Accor European BusinessTraveler Research First Accor European BusinessTraveler Research
FREE WI-FIFree Wi-Fi is a determining factor for one in two business travelers
An ultra-connected business traveler
46%
Preferred applications
News
Weather
Calculator /Converter
Travel
Hotel booking
First Accor European BusinessTraveler Research NOVEMBER 2012PRESS KITFirst Accor European BusinessTraveler Research
ATTENTIVEMy hotel according to business travelers
Services business travelers would like to have
50%
60%
Newspapers
Dedicated counter
Personalizedservices
Preferred services
NOVEMBER 2012PRESS KIT First Accor European BusinessTraveler ResearchFirst Accor European BusinessTraveler Research First Accor European BusinessTraveler Research
RESPONSIBLE Sustainable development, a di"erentiating factor
Business travelers’ key sustainable development concerns
84%
Water
Energy
Waste
Key sustainable development concerns
First Accor European BusinessTraveler Research NOVEMBER 2012PRESS KITFirst Accor European BusinessTraveler Research
One business traveler in two has already posted his/her opinion on the social networks
An ultra-connected business traveler
DIGITALDigital technology is indispensable for business travelers
The mobile applications used by business travelers
42%
36%
Trip Advisor
NOVEMBER 2012PRESS KIT First Accor European BusinessTraveler ResearchFirst Accor European BusinessTraveler Research
Methodology
Press contacts
