Accessible Science of Africa – Unlocking the potential of African Research
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Accessible Science of Africa – Accessible Science of Africa – Unlocking the potential of African Unlocking the potential of African ResearchResearch
The purpose of this presentation is to highlight The purpose of this presentation is to highlight the important role that science communicators the important role that science communicators have in sharing science knowledge within our have in sharing science knowledge within our continent and the world. This refers both to the continent and the world. This refers both to the communication that occurs between scientists communication that occurs between scientists and other scientists and the communication and other scientists and the communication between scientists and society. The learnings between scientists and society. The learnings are taken from a number of science are taken from a number of science communication projects in the fields of Radio communication projects in the fields of Radio Astronomy, TB in an HIV context and new Astronomy, TB in an HIV context and new developments in Genetic ancestry testing – if developments in Genetic ancestry testing – if you’ve actually read this far then you have a you’ve actually read this far then you have a higher capacity for long strings of text than I higher capacity for long strings of text than I do, but don’t worry because I am nearly on the do, but don’t worry because I am nearly on the next slide.next slide.
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Accessible Science of AfricaUnlocking the potential of African Research
Robert Inglis – Jive Media
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Breaking down barriers to communication of science…
Scientist Scientist
Society
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1. Too much information!
2. The language of scientists
3. Stereotypes, fears and preconceptions
4. Low literacy and low science literacy
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1. Too much information!
Grab attention and hold it
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1. Too much information!
Targeted media
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1. Too much information!
Keeping the attention
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1. Too much information!
Doing as well as seeing
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2. The language of scientists
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2. The language of scientists
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2. The language of scientists
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3. Stereotypes, fears and preconceptions
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4. Low literacy and
low science literacy
Graphic intensive Activity based
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4. Low literacy and
low science literacy
Graphic intensive Activity based
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…thank you!
Tel: (033) 342 9382
Cell: 084 357 7333
eMail: [email protected]
Acknowledgements
SAASTA
Centre for Disease Control
Square Kilometer Array