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Transcript of Access Retail Group 2015 Presentation
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Bringing Brands and Consumers Together
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
What We Do
Retail Research Temporary Displays Permanent Displays Retail Environments Retail Technology
Access Retail Group provides a complete service for creating excitement around your brands at retail.
Whether you require a display solution, an augmented reality campaign, need to know more
information about your customer or want to drive them to the stores for purchase, we can deliver!
WHAT WE DO
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
THE PILLARS OF THE PROCESS
Developing successful Retail Solutions demands clear communication and teamwork. Every member of your project team at ARG works hand-in-hand with each other to ensure every detail is addressed and no stone is left
unturned when it comes to breakthrough ideas, creative engineering, pencil-sharp numbers and solid production. Our process is constantly moving in careful rhythm with your needs.
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2.
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RESEARCH & ANALYSIS
DESIGN & ENGINEERING
ESTIMATE
PROTOTYPE & TEST
PRODUCTION & DELIVERY
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
RESEARCH & ANALYSIS
As great as our designers are, they can’t
begin great ideas until they completely
understand the landscape at retail - Who
is your customer? - Who is your
competition - What are they doing?
An understanding of what is currently
happening is integral to the process of
developing solutions that will increase
your sales and customer mindshare. At
ARG, we don’t put pencil to paper until
we have done our homework.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
DESIGN & ENGINEERING
ARG designers know the art of creating eye-catching, retail solutions
that are sure to draw immediate attention to your product. It’s
important that your products are showcased both attractively and
effectively and we know exactly how to achieve this balance. We
design based on your creative brief or you can simply tell us what
your challenges are and we’ll develop the solution from there – with
our homework complete of course!
We start with sketches, flushing out the ideas and making sure they
meet all criteria – whether a display or online-driven concept. From
there, we move into colour-computer renderings for your
review. Once we have finalized the chosen concept with your input,
we move to engineering.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
DESIGN & ENGINEERING
When it comes to structural challenges,
our Engineers are the best. They work
closely with our designers in the
development of concepts, guiding their
ideas in a direction that will allow the
concepts to be cost-effectively
produced yet durable enough to
withstand the beating displays can take
at retail. SolidWorks and AutoCad are
where we work out the final, measured
details.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
ESTIMATE
With solid engineering drawings for your
display or complete story boards for your
online program, whatever the solution
may be, our estimating team (and often
the engineering team itself) goes to work
sourcing the best prices on raw materials,
supplies and processes so we can make
your POP displays. We have tough
negotiators on our team and this savings
is ultimately turned over to you, our
client.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
PROTOTYPE & TEST
If your solution is a display, we don’t expect you to interpret
our drawings into a 3-dimensional vision – that’s our
job! While we appreciate you relying on our expertise, we DO
want you to be able to touch and feel a sample of what your
roll-out would produce! Building one unit often reveals details
that could never be seen on paper – and perhaps you want to
make last minute changes! A prototype allows us to make
those refinements and give you a solid level of confidence in
your investment. And as for an online program? – We’re going
to test it together before going live because once it’s out there,
its viral nature moves quickly.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
PRODUCTION & DELIVERY
Whatever type of display or solution you may
require, Access Retail Group is equipped with
awesome Production and Project Management
teams – a winning combination. Our teams
oversee the production of your program
through to finished product and follow through
even after launch to ensure you are happy with
the success of your investment.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
PRODUCTION & DELIVERY
ARG ensures timely and cost-effective delivery, regardless
of how big your project is or how complicated the
delivery requirement may be. An integral part of our
turn-key retail solution is the delivery process. All
deliveries are prepared and shipped out under complete
security. In order to ensure a smooth operation, the
project management team assesses your delivery needs
and puts together the most effective plan possible to
fulfill them. If required, we also offer a complete
warehousing service North America-wide with secure
space available.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
What We Do
Retail Research Temporary Displays Permanent Displays Retail Environments Retail Technology
Access Retail Group provides a complete service for creating excitement around your brands at retail.
Whether you require a display solution, an augmented reality campaign, need to know more
information about your customer or want to drive them to the stores for purchase, we can deliver!
WHAT WE DO
WHO WE ARE
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
A Fresh ApproachWe focus on the WHY of behaviour, allowing us to understand customer perceptions, needs and wants in all parts of their lives and for all types of businesses. We are with your customers as they experience your business.
Beyond CustomersWe look at people and understand them as human beings, not just customers. We employ the latest technologies to allow us to chronicle their experiences and understand them in their natural patterns as they explore your products and spaces.
Holistic StoriesWe believe that research needs to provide far more than just data; it must provide access into the truest understanding of customer behaviour and lead to actionable insights.
A New Research Experience that is more accurate, more targeted and just simply, better.We are experiential storytellers. We gather insights from multiple sources and build them into holistic
narratives and experience maps that provide unprecedented understanding of the ways customers interact with your business, today and in the future.
THE RESEARCH
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Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
It’s all about creating a “BUZZ” around your brand.
TEMPORARY DISPLAYS
• All about bringing excitement to your brand at the point of sale for a short period of time
• Always a secondary display of your product supporting a themed promotion, seasonal
event or product launch
• Effective design ensures we get the right brand communication message in front of the
consumer
• We work closely with your agency to protect your investment creating your brand
• Structure is critical! Our corrugate engineers are structural engineers first
• We work with live product whenever possible to ensure the display is structurally sound
• We work in all corrugate stock ranging from A flute through to triple wall.
• Printing processes provided are flexo, silk screen, rod coating and digital.
• Co-packing and fulfillment services are available for a complete one-stop service.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Temporary Displays
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Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
It’s all about putting your products in the hands of customers first.
PERMANENT DISPLAYS
• We make your product bust through the clutter and competition at retail and
stand out to customers
• A long-term display is one that has symmetry with your ad campaign and tells
the story of your brand off-shelf effectively
• A well-engineered display is one that stands up to the beating at retail and
deters other brands from being merchandised in your space
• We work in all materials and processes so that we can focus on your solutions
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Counter Displays
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Counter Displays
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Sidewinders
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Floor Displays
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Floor Displays
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Store Fixtures
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Store Fixtures
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Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Creating an experience and activating your brand in bricks and mortar
RETAIL ENVIRONMENTS
To understand how to motivate the consumer in a retail environment we must first understand the science of
shopping. How customers move, how long they stay in your environment, where there focus is – this is all just
the beginning of the information we acquire before developing concepts.
It is equally important to create a concept that inspires the
consumer but also creating a realistic, scalable concept.
Most store layouts are different from one another which
demands customization of fixtures in many cases – this can
be quite costly if the thinking up-front is not invested.
ARG experts can take your idea all the way through to a
built, installed and running 3-D bricks and mortar store,
making the process an exciting experience for you
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Retail Environments
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Retail Environments
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Retail Environments
Return
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Merging digital technology with the in-store experience
RETAIL TECHNOLOGY
Services Augmented Reality Digital marketing campaigns for the in-store experience New product launches
o On site promotion/events
o Online promotion of production launches and
promotional events
Digital marketing creative services
o Digital displays
o Landing pages & websites
o Social media properties
o Digital ad units
Online Media Buys
o Interactive, Video, & Static Desktop Display Ads
o Interactive, Video, & Static Mobile Ads
o Social Media / Search / Email
Data collection & analysis (Consumers, market, brand awareness)
Digital marketing campaign services
o Managed social media services
o SEO & SEM services
o Email collection, list management, and advertising services
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Augmented Reality
Mobile Augmented Reality (AR) is what we see when we look through the camera of amobile device -- smart phones, tablets and smart glasses -- and find digital contentinserted into the real world. Most often, this digital content consists of text-basedinformation, product reviews, navigational directions and links to websites. We takeMobile AR a step further at ARG too, providing consumers with immersive andinteractive storytelling experiences with 3D characters in order to help brands achievegreater customer engagement and retention.
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
Digital Marketing Campaigns
THE CHALLENGELet’s Get Social
With the launch of a new social media presence for the Black Friday News Today
website, we needed to build a social strategy to quickly build up our clients fans
on their Facebook page.
THE SOLUTIONLiking Social ContestsIt is well-known that running social contests are an effective way to build likes without spending a large amount of your marketing budget. We built a custom Facebook application that was used as our contest entry point. Entrants had to Like our page and fill out the designated fields in order to enter the sweepstakes. By using the custom app, we were able to capture both Likes for our page and email addresses to use in further marketing.
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Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
ARG does more than the competition to provide our customers the competitive advantage
WHO WE ARE
• Strong Account Service One phone call = team support
• Quality-Driven No compromises are made in materials, processes or details
• Experienced Collectively, over 100 years under one roof in the development of creative brand solutions
• Value Engineer All designs are driven down in cost while ensuring production quality and manufacturing efficiency
• Lean Producer We take advantage of available green technologies where appropriate
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
OUR CLIENTS
Access Retail Group 81 Granton Drive, Unit 1, Richmond Hill, Ontario L4B 2N5 1.844.597.7574
CONTACT US
GET IN TOUCH
Steve Danford: VP Business DevelopmentTel: 416.523.1108
Email: [email protected] Granton Drive, Unit #1, Richmond Hill, Ontario L4B 2N5
www.accessretailgroup.com