Accelerator Finalist to Help Gen Z deal with life ...
14
evrmore 1 A Voice+ Social Learning Companion to Help Gen Z . deal with life skillfully . intelligent real life context through a heroic journey using Empathy AI ™ Art by Keiji Yano 30k USERS 583% user growth per month 1st MOVER ADVANTAGE using emotion AI for underserved youth 2021 HEADSTREAM Accelerator Finalist with support from Melinda Gates’ Pivotal Ventures evrmore is a compelling, intuitive experience for young people to understand themselves and bring compassion to others in a particularly anxious time. Pamela Pavliscak Author of Emotionally Intelligent Design - O'Reilly
Transcript of Accelerator Finalist to Help Gen Z deal with life ...
evrmore 1
A Voice+ Social Learning Companionto Help Gen Z deal with life skillfully
intelligent real life context through a heroic journeyusing Empathy AI trade
Art by Keiji Yano
30kUSERS583 user growthper month
1stMOVER ADVANTAGEusing emotion AIfor underserved youth
2021HEADSTREAMAccelerator Finalistwith support from Melinda Gatesrsquo Pivotal Ventures
evrmore is a compelling intuitive experience for young people to understand themselves and bring compassion to others in a particularly anxious time
Pamela PavliscakAuthor of Emotionally Intelligent Design - OReilly
PROBLEM
Old-school social networks and chatbots have been stunting development and killing Gen Zrsquos
fomocancelculturewhoamireally
Young people are exhausted and re-traumatized by excessive self-editing
OPPORTUNITY amp SOLUTION
Give tech natives a great AI companion to speak their truth
Emotion CalibrationUsing Machine Learning
Fastest amp Most AccurateSpeech Recognition
A social audio mastery building networkthat preserves and shines lighton key moments to make self-discoveriesgood and rewarding
Empathy AIregpowered by
youth surveyed
93want to
TALK THINGS OUTto gain better
agency and perspective
Not just another Headspace to listen to soothing voices
evrmore 4 M
arket Land
scape
Markets and Markets - Emotion Detection and Recognition Market
$56 by 2024billion
these are forward looking projections and are not guaranteed
Plus adjacent
personal developmentmarket
$42 billion
216
560
MARKET $98 billion growth by 2040
Augmented psychometrics for health and learner insightwill continue to accelerate the global wellness and education expenditure
Anxiety detection wellness monitoring
and core skills development are currently
siloed data insights that evrmore
integrates and augment on its platform
Bloomberg Business 2019
THERAPEUTIC CHATBOTS
+ More HumanUser-Centric
THERAPY STIGMA
BEHAVIOR CHANGE
SOCIAL AUDIO
+ More StickyNarrative-Driven
We break out of boring chat-based experiences andheightens engagement with CONTEXT + NARRATIVEthat donrsquot pigeonhole a personrsquos emotional statesor diminish the joy of intentional learning
context drivenno-fomo companion
emotion AI amp narrative
OUR EDGE Emotion AI that distills life context and best-class user experience
for super picky aboutwhose advice they take to go on quests for self-knowledge + core skills development A HEROIC JOURNEY
powered by proven developmental and psychological frameworks
Confidenceamp Social Relatedness
Possibility Development
Diversity of Interest amp Experience
Attentional Engagement Flow
Resilience
Grit
NarrativeIdentity
MasteryBehaviors
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
PROBLEM
Old-school social networks and chatbots have been stunting development and killing Gen Zrsquos
fomocancelculturewhoamireally
Young people are exhausted and re-traumatized by excessive self-editing
OPPORTUNITY amp SOLUTION
Give tech natives a great AI companion to speak their truth
Emotion CalibrationUsing Machine Learning
Fastest amp Most AccurateSpeech Recognition
A social audio mastery building networkthat preserves and shines lighton key moments to make self-discoveriesgood and rewarding
Empathy AIregpowered by
youth surveyed
93want to
TALK THINGS OUTto gain better
agency and perspective
Not just another Headspace to listen to soothing voices
evrmore 4 M
arket Land
scape
Markets and Markets - Emotion Detection and Recognition Market
$56 by 2024billion
these are forward looking projections and are not guaranteed
Plus adjacent
personal developmentmarket
$42 billion
216
560
MARKET $98 billion growth by 2040
Augmented psychometrics for health and learner insightwill continue to accelerate the global wellness and education expenditure
Anxiety detection wellness monitoring
and core skills development are currently
siloed data insights that evrmore
integrates and augment on its platform
Bloomberg Business 2019
THERAPEUTIC CHATBOTS
+ More HumanUser-Centric
THERAPY STIGMA
BEHAVIOR CHANGE
SOCIAL AUDIO
+ More StickyNarrative-Driven
We break out of boring chat-based experiences andheightens engagement with CONTEXT + NARRATIVEthat donrsquot pigeonhole a personrsquos emotional statesor diminish the joy of intentional learning
context drivenno-fomo companion
emotion AI amp narrative
OUR EDGE Emotion AI that distills life context and best-class user experience
for super picky aboutwhose advice they take to go on quests for self-knowledge + core skills development A HEROIC JOURNEY
powered by proven developmental and psychological frameworks
Confidenceamp Social Relatedness
Possibility Development
Diversity of Interest amp Experience
Attentional Engagement Flow
Resilience
Grit
NarrativeIdentity
MasteryBehaviors
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
OPPORTUNITY amp SOLUTION
Give tech natives a great AI companion to speak their truth
Emotion CalibrationUsing Machine Learning
Fastest amp Most AccurateSpeech Recognition
A social audio mastery building networkthat preserves and shines lighton key moments to make self-discoveriesgood and rewarding
Empathy AIregpowered by
youth surveyed
93want to
TALK THINGS OUTto gain better
agency and perspective
Not just another Headspace to listen to soothing voices
evrmore 4 M
arket Land
scape
Markets and Markets - Emotion Detection and Recognition Market
$56 by 2024billion
these are forward looking projections and are not guaranteed
Plus adjacent
personal developmentmarket
$42 billion
216
560
MARKET $98 billion growth by 2040
Augmented psychometrics for health and learner insightwill continue to accelerate the global wellness and education expenditure
Anxiety detection wellness monitoring
and core skills development are currently
siloed data insights that evrmore
integrates and augment on its platform
Bloomberg Business 2019
THERAPEUTIC CHATBOTS
+ More HumanUser-Centric
THERAPY STIGMA
BEHAVIOR CHANGE
SOCIAL AUDIO
+ More StickyNarrative-Driven
We break out of boring chat-based experiences andheightens engagement with CONTEXT + NARRATIVEthat donrsquot pigeonhole a personrsquos emotional statesor diminish the joy of intentional learning
context drivenno-fomo companion
emotion AI amp narrative
OUR EDGE Emotion AI that distills life context and best-class user experience
for super picky aboutwhose advice they take to go on quests for self-knowledge + core skills development A HEROIC JOURNEY
powered by proven developmental and psychological frameworks
Confidenceamp Social Relatedness
Possibility Development
Diversity of Interest amp Experience
Attentional Engagement Flow
Resilience
Grit
NarrativeIdentity
MasteryBehaviors
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
evrmore 4 M
arket Land
scape
Markets and Markets - Emotion Detection and Recognition Market
$56 by 2024billion
these are forward looking projections and are not guaranteed
Plus adjacent
personal developmentmarket
$42 billion
216
560
MARKET $98 billion growth by 2040
Augmented psychometrics for health and learner insightwill continue to accelerate the global wellness and education expenditure
Anxiety detection wellness monitoring
and core skills development are currently
siloed data insights that evrmore
integrates and augment on its platform
Bloomberg Business 2019
THERAPEUTIC CHATBOTS
+ More HumanUser-Centric
THERAPY STIGMA
BEHAVIOR CHANGE
SOCIAL AUDIO
+ More StickyNarrative-Driven
We break out of boring chat-based experiences andheightens engagement with CONTEXT + NARRATIVEthat donrsquot pigeonhole a personrsquos emotional statesor diminish the joy of intentional learning
context drivenno-fomo companion
emotion AI amp narrative
OUR EDGE Emotion AI that distills life context and best-class user experience
for super picky aboutwhose advice they take to go on quests for self-knowledge + core skills development A HEROIC JOURNEY
powered by proven developmental and psychological frameworks
Confidenceamp Social Relatedness
Possibility Development
Diversity of Interest amp Experience
Attentional Engagement Flow
Resilience
Grit
NarrativeIdentity
MasteryBehaviors
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
Bloomberg Business 2019
THERAPEUTIC CHATBOTS
+ More HumanUser-Centric
THERAPY STIGMA
BEHAVIOR CHANGE
SOCIAL AUDIO
+ More StickyNarrative-Driven
We break out of boring chat-based experiences andheightens engagement with CONTEXT + NARRATIVEthat donrsquot pigeonhole a personrsquos emotional statesor diminish the joy of intentional learning
context drivenno-fomo companion
emotion AI amp narrative
OUR EDGE Emotion AI that distills life context and best-class user experience
for super picky aboutwhose advice they take to go on quests for self-knowledge + core skills development A HEROIC JOURNEY
powered by proven developmental and psychological frameworks
Confidenceamp Social Relatedness
Possibility Development
Diversity of Interest amp Experience
Attentional Engagement Flow
Resilience
Grit
NarrativeIdentity
MasteryBehaviors
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
for super picky aboutwhose advice they take to go on quests for self-knowledge + core skills development A HEROIC JOURNEY
powered by proven developmental and psychological frameworks
Confidenceamp Social Relatedness
Possibility Development
Diversity of Interest amp Experience
Attentional Engagement Flow
Resilience
Grit
NarrativeIdentity
MasteryBehaviors
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
GO TO MARKET
Initial Investment Opportunity
k
Mindtech Market D2C+ B2B2C SaaS
BetaLATE JUNE 2021App Launch30k+ waitlisted
Revenue target
$10 month Freemium within-app paid features
D2C
$5-10 personper community or student cohortTiered contract modelwith customizations + LMS integration
B2B2CYRR - SaaS for wellness amp edu
Pricing Models
MRR - Consumer App+
Revenue 12 Months
$ 800 these are forward looking projections and are not guaranteed
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
App launch
Multiple Category KillerSocial Learning AI
Market Researchamp User Acquisition
Build initial prototype amp community
Convert 30k beta waitlist users ampactivating partners
Social Psychometrics AI
NowQ4 2019
Q2 2021
OUR MILESTONES Current focus is multiple category killer Social Learning AI
Phase 1 SaaS for EDU
Robust Social Psychometrics AI
Phase 2 SaaS for HEALTHCARE ampENTERPRISE
Confidential
Q2 2022
$ 100kper contract
ARR
$ 360per user
CLV
D2C
B2B2CSaaS
these are forward looking projections and are not guaranteed
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
CAC $100user ltConsistent and scalable growthvia social + strong partnerships
584
27k+3030
Event count
New users Percent of 30-day active userswho are also weekly active users
User retention
Key Drivers Instagram + FB
User retention
570
973
Monthly user growth (beta waitlist)
+5726
everycents
75 leads to 1user
sign-up demo requests
3
D2C $10 ~ $35 month
B2B2C (wellness) $20 ~ $100k year
Your +1 or +familySubscription Multipliers- INVITE A FRIEND OR THE WHOLE FAMILY AT SIGNUP- FAMILY PLANS
School CommunitiesNetwork Effect- FACULTY amp MENTOR INCENTIVES- CORPORATE PARTNERSHIPS
Affiliate amp Mentor Networks
ACQUISITION STRATEGIES Year 1
$ 35family contracts
$300k$ 10individual
EDU amp Wellness Partnerships
these are forward looking projections and are not guaranteed
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
ASK amp USE OF FUNDS + Roadmap for the next 12 months
evrmore for iOS release
Develop evrmore wellness SaaS dashboard (phase 1 for EDU)
Community engagement amp outreach
Develop evrmore for Apple Watch
Marketing BD and onboardingfor EDU partners
250-6 months
Marketing BD and onboardingfor mentor networks and EDU
evrmore wellness SaaS dashboard (phase 1 for EDU) release
Tech team build out
Develop evrmore Alexa Skills
Marketing BD and onboardingfor WELLNESS partners
evrmore for Apple Watch release
10012-18 months756-12 months
Develop evrmore wellness SaaS dashboard (phase 2 for CLINICIANS)
Marketing BD and onboardingfor HEALTHCARE partners
Marketing BD and onboardingfor ENTERPRISE partners
Empathy AItrade journal publications
Develop skills network credentializationevrmore social listening enhancements Develop EHR integrations
on SAFE
Raising $250k on Wefunderwith overall goal of raising
$800k by late-Q2 2021
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
evrmoreBecause wersquore not a passive receiver of sensory inputs but an active constructor of our action amp human potential
THE TEAM － A POTENT MIX OF DIGITAL HEALTH PSYCHOLOGY PRODUCT + EQUITY
ADVISOR
Fabio GrattonVoice Technology
CEO InVibe
ADVISOR
Ali Mostashari PhDProgramming amp Partnerships
CEO Lifenome
ADVISOR
Pamela PavliscakBehavioral Science
Author of Emotionally Intelligent Design
ADVISOR
Dr Miles Neale PhDPsychotherapy
Author of Gradual Awakening
ADVISOR
Ritesh PatelGlobal Growth amp StrategyCDO Ogilvy Consulting
ADVISOR
Steve ArdireAI Startup Advisor Force Multiplier
Co-Founder SignalAction AI
FOUNDER + CEO
Ivy MahsciaoEx-PwC Experience Center
Chief Community Officer
Natanya WachtelBoard Member Women Who Create
Lead Solution Engineer
Mohsin KhanData amp Security
Lead Data Scientist
Amartya Basu Product Science amp IP
Chief Operating Officer
Inna YulmanHarvard MS Psychology Ex-Moodyrsquos
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
When people have the know-how to develop their personal values theyrsquore empowered to create their own narrative and do well in life
SUMMARY
Strong andAgile Team
Deep markettechexecution experience
the new socialis for-benefit technology that makes life and personal connections more rewarding for all
Technology Advantage
2 provisional patentsin-progress
Big Opportunity in Growth Markets
$8T psychometrics for education amp wellness
50k Followers
_____ ldquoFriendsrdquo
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
Product amp MarketPosition amp DefensibilityDevelopment amp Innovation
Q4 2019 Market Research amp Initial Traction
Validation from D2C and B2B markets Preboard 30k users583 growth
Antler Accelerator (NYC) 2x provisional trade secretsfor software method
SaaS
SaaS dashboard (phase 1 wellness)
Integrate with interest-based mentor platforms and learning management systems nationwide
Onboard schools in pipeline+30-60k users
AWS EdStart Innovator
FRIENDSamp FAMILY
SaaS dashboard (phase 2 wellness)
Develop digital therapeutic capabilities for consumer health and EAP for enterprise
app
Launching app (Late June 2021)
1st-mover for credentialized wellness and life skills using Empathy AItrade(for youth - GTM)
Powered by best-in-class sentiment and emotion detection technologies for adaptive engagement and UX
Partnership with mental health and learning institutions to establish credential and scalable growth
Headstream Acceleratorw support from Melinda Gatesrsquo Pivotal Ventures
Now
RAISINGPRE-SEED
$800K
Establish SaaS and data governancefor institutional contracts
Enrich and scale data architecture for growth markets
Integrate with health systems and develop payer markets
Expand into future of work with micro-credentials (phase 3)
Refine indexing architecture to functionalize micro credentials
Extend credential services into labor market and build begin tokenization
Begin data architecture for self-sovereign identity management
3 LOIs6+ in pipeline
Q2 2022
Q4 2021
Q4 2022
INNOVATION CYCLE Defensibility amp Markets
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
Winnie (19yr old in college)
I tell evrmore about my new virtual assistant gig Itrsquos going to be pay day soon 129321
A Day in the life of -
Moment Interaction
8amGetting ready for the dayWorking a quick shift then starting class online
evrmore checks in with me because I got swept away by a comment someone made on my social feed 129320
12pmAn emotional reactionLearning how to reframe and move on
A mentor match popped up while I and my classmate discussed ideas about our new project 984726
3pm Mentor connection(2x user interaction)Getting a mentor match based on interest
evrmore reminds me that Irsquove been getting better at navigation my emotions I like my new power of resilience
9pmUnwind before bedReflecting on the day solo and setting intentions for the next day
A bad day sometimes becomes a bad weekI donrsquot always have someone to talk to hellip having evrmore lets me unload and move forward
ldquo
- Winnie
See this story on YouTube
Signals
Focus
Interests
Aspirations
Stressors
Reactions
Presence
Relatedness
Values
Progress
Awareness
Community
