ACCELERATE YOURBUSINESS IN ITALY WITHMASERATI, ALFA ROMEO AND THE FCA GROUPBUSINESS SWEDEN ITALY

Gothenburg, Sweden

22.03.2017

Introduction and Welcome

Presentation Business Sweden

The Italian market – development and investment in the Italian automotive industry

The FCA Group

Maserati

Alfa Romeo

Innovation Day

Possibility to meet with Alfa Romeo and Maserati in Modena in April 20th

Project layout & next steps

UK market

Q&A

BUSINESS SWEDEN 28 MARCH, 2017 2

AGENDA OF THE DAY

Shorter time to market

New revenue streams

Efficient operations & lower risk

BUSINESS SWEDEN 28 MARCH, 2017 3

BUSINESS SWEDEN FOCUSES ON GROWING YOUR REVENUE

BUSINESS SWEDEN 28 MARCH, 2017 4

ALMOST 500 CONSULTANTS ENABLE SUCCESSFUL INTERNATIONAL GROWTH

Deep insight on local market

conditions and culture

Door opener, hands on

and strategic support

Natural access to local authorities,

ministries and other broad networks

GROWING SWEDEN

Semi governmental entity provides

unique platforms and meeting places

Well-placed to identify opportunities for

Swedish companies abroad

BUSINESS SWEDEN 28 MARCH, 2017 5

THE TREND IN THE ITALIAN AUTOMOTIVE INDUSTRY MAKES IT MORE ATTRACTIVE FOR SWEDISH SUPPLIERS

BMI

Was the growth in vehicle

production year on year in

2016

Cars were produced by the

Italian automotive industry in

2016 (660.000)

710.000

+8,7%

Are expected to make and

receive most of the future

investments

Premium brands

Will focus on premium models

and SUV:s

New model launches

164 factories and 84 research centres in the world

6 factories in Italy

BUSINESS SWEDEN 28 MARCH, 2017 6

THE FCA GROUP CONSISTS OF 9 BRANDS AND A TURNOVER OF € 111 BN

FCA GROUP, FERRARI, LAMBORGHINI

HQ in Turin

BUSINESS SWEDEN COLLABORATES WITH FCA SINCE 2011

BRANDS OF THE FCA GROUP

SERGIO MARCHIONNE, CEO, FCA

28 MARCH, 2017BUSINESS SWEDEN 7

“THE ITALIAN PATH FORWARD IN THE GLOBALIZED WORLD IS IN THE CONSTRUCTION OF GLOBAL BRAND CARS SUCH AS JEEP AND ICONIC PREMIUM BRANDS LIKE ALFA ROMEO AND MASERATI“

MASERATI ALFA ROMEO

Maserati sold 42.000 premium model cars in 2016 - an

increase with +10.000 cars from 2015.

For the first time, the Maserati portfolio covers the entire

global luxury automotive market

Alongside the Quattroporte, Ghibli, GranTurismo and

GranCabrio, Maserati has expanded its portfolio with its

first-ever SUV, the Levante.

Alfa Romeo is investing 5 billion euro to relaunch the

brand

The ambitious plan ahead is to grow sales to 400.000

units sold by 2021 from today’s 66.000

The brand is planning to launch nine new models by

2021 all of which will be produced in Italy.

28 MARCH, 2017BUSINESS SWEDEN 8

EXPANSIONS AND MODELS WITHIN MASERATI AND ALFA ROMEO DRIVES NEW INVESTMENTS

BUSINESS SWEDEN 28 MARCH, 2017 9

WE ARE COLLABORATING WITH THE INNOVATION & TECHNICAL DEPT. OF MASERATI/ALFA ROMEO

17 INTEREST AREAS

INDICATED BY MASERATI

AND ALFA ROMEO

“Maserati and Alfa Romeo is always looking to keep on innovating. We

are therefore eager to discover new technologies. Swedish companies

are leading in many areas where we are interested in finding new

suppliers“

Roberto Fedeli, CTO, Maserati and Alfa Romeo

PERSONALIZATION

Digital identity

Extreme customization of

automobiles

E-health and health

monitors

Future human machine

interface

DESIGN

Exclusive materials

(leather, wood, recyclable

materials)

Industrial design

(optimize space etc.)

Innovative displays:

Holograms, leather with

integrated displays

(OLED)

AUTOMOTIVE ICT

Virtual and augmented

reality solutions

Apps: in-car-delivery etc.

Sensors: measuring

movements of driver,

alcohol levels, wheel

pressure

Infotainment

CONNECTED VEHICLES

Autonomous driving

Autonomous driving –

regulatory and expertise

Intermobility –

collaboration with car

sharing, bicycles

Future Mobility &

Connected car / Vehicle

to infrastructure

Vehicle to vehicle

Connected car with 5G /

4G

BUSINESS SWEDEN 28 MARCH, 2017 10

THE FOLLOWING AREAS WERE HIGHLIGHTED AS INTERESTING BY MASERATI AND ALFA ROMEO

BUSINESS SWEDEN INTERVIEWS

Innovation day is a dynamic event where team groups from Maserati

and Alfa Romeo visit your stand to ask technical questions

A large room will be used for the event. It is a workshop atmosphere

Do not prepare a rigid agenda but prepare short presentations of

your products (Max 10 minutes). Consider that you will have to repeat

the same presentation many times during the day

The best way to present your products and technologies is to have:

Short technical presentations (in particular for prototype

technologies/products)

Demo product demonstrations to show (makes a nice impression)

Enough technical experts to answer technical questions

An Executive Tour is arranged where Maserati and Alfa Romeo

top management joins the event. Prepare a presentation of your

roadmap, innovations

BUSINESS SWEDEN 28 MARCH, 2017 11

INNOVATION DAY AT MASERATI & ALFA ROMEO

20TH OF APRIL 2017

A unique possibility for Swedish companies to interact

with Maserati and Alfa Romeo

100-150 representatives from Innovation, purchasing,

body, design, ICT departments will be present during the

day

PROJECT STRUCTURE

BUSINESS SWEDEN 14 MAY, 2013 12

THIS IS A UNIQUE CHANCE TO MEET DIRECTLY WITH FCA´S TOP BRANDS

Pitch Maserati

and FCA Group

Networking

opportunities at

Maserati and Alfa

Romeo in April and

FCA Group in June

Follow-up

• Business Sweden

creates a marketing

platform containing

presentations of

Swedish companies

that FCA, Maserati and

Alfa Romeo will have

access to

• Two separate days of

networking where

Swedish companies

will meet relevant FCA,

Maserati and Alfa

Romeo employees

(head of departments,

procurement and

technical staff)

Information

Seminar 22 March

• Information about

business

opportunities at the

Innovation Bazaar

• Continuous

support in order to

follow up on

progress with

FCA, Maserati

and Alfa Romeo

based on result

from the two

events

March 2017 March/April 2017 Q2-Q4 2017April and June 2017

Prepare an elevator pitch (1 min) and a 10 minute pitch

outlining your company and your solutions

Prepare answers to technical questions related to your

product and its integration

Try to anticipate the questions they will ask

Bring demonstrations if you have any

Fill in and submit company presentations for offline pitch

(catalogue) to Business Sweden no later than

30/03/2017

Submit required material for video online sales pitch to

be developed by Business Sweden no later than

06/04/2017

Ensure that your sales material is at least in English.

Italian is preferred

“Be on your toes” during innovation day

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A CHECKLIST TO HELP PREPARE FOR INNOVATION DAYTHE KEY TO SUCCESS IS PREPARATION

YOUR SUCCESS DEPENDS ON YOUR WORK

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DON´T FORGET:

ITALIANS HAVE VERY HIGH THOUGHTS OF SWEDISH PRODUCTS AND SERVICES

– YOU REPRESENT INNOVATION, QUALITY AND RELIABILITY!

GDP CURRENT PRICES, BN USD (2015)

28 MARCH, 2017BUSINESS SWEDEN 15

THE UK IS THE THIRD LARGEST ECONOMY IN EUROPE, AND MANUFACTURING PLAYS A KEY ROLE

SOURCE: BUSINESS SWEDEN, KPMG, EEF, THE WORLD BANK * KPMG MANUFACTURING OUTLOOK 2015

0

1000

2000

3000

4000

5000

Germany France UnitedKingdom

Italy Spain Sweden

The UK is the 5th largest economy in the world, with a

GDP of 2.85 trillion USD in 2015.

The UK has 65 million inhabitants. London, Birmingham

and Manchester are the largest cities, with almost 10

million people living in London alone.

MANUFACTURING’S CONTRIBUTION TO THE UK

ECONOMY

45% 68%

2.6 million employees

10% of the UK GVA

Total

UK

Exports

Business

R&D

THE UK MARKET IN NUMBERS

28 MARCH, 2017BUSINESS SWEDEN 16

FOLLOWING A SHORT PERIOD OF RECOVERY, UK MANUFACTURING HAS EXPERIENCED STRONG GROWTH

SOURCE: BUSINESS SWEDEN, KPMG, EEF

LARGEST MANUFACTURINGNATION IN THE WORLD

2NDLARGEST VEHICLE MARKET IN THE EU

4THLARGEST VEHICLE MANUFACTURERIN THE EU

4THLARGEST GLOBAL MANUFACTURER

OF CONSTRUCTION EQUIPMENT

LARGEST AEROSPACE INDUSTRY IN EUROPE AND 2ND LARGEST IN THE WORLD

“The UK has always been viewed as a leader in

manufacturing innovation and there are clear signs that

this will continue to be the case: encouraging tax rates,

stable markets and growing investment into new

technologies – continue to provide competitive

advantages for UK manufacturers”

Stephen Cooper, Head of Industrial Manufacturing

KPMG UK*

* KPMG MANUFACTURING OUTLOOK 2015

9TH

The UK currently makes nearly 1.6

million vehicles each year and is

expected to rise to over 2 million

by 2017

There are 161,000 people directly

employed in the UK automotive

sector

The automotive sector is worth

approximately £18.9 billion to the

UK economy in GVA

BUSINESS SWEDEN 28 MARCH, 2017 17

THE AUTOMOTIVE SECTOR IS A MAJOR CONTRIBUTOR TO THE UK ECONOMY

SOURCE: SMMT, BUSINESS SWEDEN

“Automotive and aerospace

are a big part of the economic

landscape of the Midlands.”

Zach Witton, EEF

£18.9

billion

MAP OF THE AUTOMOTIVE INDUSTRY IN THE UK

28 MARCH, 2017BUSINESS SWEDEN 18

WEST MIDLANDS IS THE CENTRE FOR UK AUTOMOTIVE MANUFACTURING

SOURCE: BMI, SMMT, ONS

Midlands cluster

Motorsport valley

Northwest Automotive

Alliance

LEADING AUTOMOTIVE COMPANIES IN THE UK

Manufacturer Location Type

Aston Martin Gaydon Bus and coach

Bentley Crewe Car and engine

Dennis Eagle Warwick CV

Jaguar and Land Rover Castle Bromwich and

Wolverhampton

Car and engine

Jaguar and Land Rover Solohull and Halewood Car

Lotus Norwich Car

McLaren Automotive Woking Car

Mini Oxford Car

Nissan Sunderland Car and engine

Rolls-Royce Goodwood Car

Vauxhall Ellesmere Port Car, CVA ,bus

and coach

LEADING AEROSPACE PRODUCTION COMPANIES*

28 MARCH, 2017BUSINESS SWEDEN 19

WORLD LEADING COMPANIES MANUFACTURE IN THE UK

SOURCE: KPMG, BUSINESS SWEDEN INTERVIEWS

MAP OF THE AEROSPACE INDUSTRY IN THE UK*

*NOT A RANKED OR EXHAUSTIVE LIST OF COMPANIES/ORGANISATIONS, ILLUSTRATIVE ONLY

** NOT A FULL LIST OF LOCATIONS OF EACH COMPANY, ILLUSTRATIVE ONLY

Manufacturer Location** Type

Airbus Bristol, Broughton Wings

BAE SystemsWarton, Samlesbury,

BroughAvionics

BoeingBristol, London,

Heathrow, Avionics

BombardierBedford, Birmingham,

DerbyWings

Bromford IndustriesBirmingham, Leicester,

AlcesterLanding gear

CobhamWimborne,

BasingstokeAvionics

GE AviationIsle of Wight, Bristol,

HambleWings, avionics

GKN Aerospace Worcestershire Wings

Hexcel Cambridge Composites

Magellan AerospaceBournemouth,

Wrexham, GreyabbeyAerostructures

Meggitt BournemouthEngineand

landing gear

Rolls-Royce Derby, Bristol Engine

Wings

Engine

Aero structures

Avionics

Landing Gear

Composites

Midlands Aerospace

cluster

Farnborough Aerospace

Consortium

Northwest Aerospace

Alliance

West of England

Aerospace Forum

FUTURE FOCUS WILL LIE PRIMARILY WITHIN THREE AREAS

TAKING ON INDSUTRY 4.0

As innovation, emerging

technologies and mobility become

increasingly important, emphasis will

be placed on further developing

connectivity, the ability to process

big data and digital infrastructure as

well as increasing the financial

support for R&D

PRODUCTIVITY AND SKILLS

Focus is placed on developing a

sustainable long-term strategy to

attract and retain talent within the

industry by increasing collaboration

among manufacturers, organisations

and other relevant industry

stakeholders.

BREXIT

Modelling scenarios and proactively

taking measures to mitigate risk will

be in focus among British

manufacturers going forward.

Emphasis will, to a large extent, be

on currency volatility, energy (costs,

capacity and demand), capital

investments, European presence as

well as workforce.

BUSINESS SWEDEN 28 MARCH, 2017 20

LOOKING TOWARDS THE FUTURE

THANK YOU!

BUSINESS SWEDEN UK &

ITALY

28 MARCH, 2017BUSINESS SWEDEN 21