Oclor investor pitch - March 16
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Transcript of Oclor investor pitch - March 16
Oclor 1
Problem• Shoppers are spending more time in finding stores to shop than
shopping• Store Owners do not have a platform to know their customers and
target them
• No easy way exists for shoppers to quickly find a shop or for store owners to find the right customers.
Oclor 2
SolutionA dedicated cloud-app where store-owners can feature their store to
Target the right customers
Help Shoppers find their store quickly
Get valuable customer feedback
3
Market Validation
~ 550,000User Profiles active in Social Media Shopping
Forums
~ 100,000Stores listed in online
classifieds
Oclor 4
Product
Explore Shop and ShareFind
Oclor 5
Features
Store Owners Users
Targeted Marketing Ease Of Use
Showcase Stores
Display Collections
Reviews and Ratings
Popularize Offers
Styles
Trends
Oclor 6
Business Model• Help stores promote their business to
the right audience via targeted ads
• Charge on the basis of Pay-Per-View
Promoted
Oclor 7
CompetitorsEase Of Access
Content Accuracy
Social Media
Online Classifieds
Oclor 8
Testimonials
Oclor 9
The idea of getting a dedicated platform for store discovery is good. It is help us to reach out to more customers than now. We advertise in newspapers and other sources but we never know how many people it reaches or it is difficult to track it’s reach to the right customers. Maybe with the app which you have shown to me will help us to reach the right people.
We are satisfied with the customers we have now but if your app will help us to reach more customers across the boundaries then we will be much happier. As you said the problem which we have is that we are unable to get the right feedback from the customers and improve our business to their feedback. Either the customer is not comfortable to write the genuine feedback in our books or the store employees don’t care much about them. Your app gives the open platform about the feedbacks and they are at my disposal. This will certainly help us to know more about my customers and change our services for them.
We don’t have control over customers’ presence as this is a franchise and the control is with brand owner. The only way we have targeted ads is via SMS. But we feel that those messages are ineffective because they reach the customers when they don’t want them. This app will stores all the messages and the customers can see them whenever they want. We think this feature will help us.