Absi summmer BBQ Presentation on Going Digital
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Transcript of Absi summmer BBQ Presentation on Going Digital
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Company Update10 September 2014
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GOING DIGITAL
ABSI’s OWN DIGITAL TRANSFORMATION
CHALLENGES
Company Update Topics
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Going DIGITAL or going out of business
The Digital Tsunami : ○ Social ○ Mobile○ Cloud○ Analytics○ Embedded devices/ IoT
And we are just at the beginning
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IT executive in the driving seat ? or playing catch up ?
• Industrialize traditional infrastructures and systems fast to save costs.
• Innovate customer experiences and operations
with new digital technologies.
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IT need to become Digital Leaders Fundamental IT re-invention
• Play a central role in the Enterprise digital transformation
• Ramp up distinctive digital capabilities quickly
• Revisit governance model according to Enterprise digital maturity
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Online PresenceContentDigital
Experience
CRMMarketingAutomati
on
ABSI current digital Transformation
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704/12/2023
www.absi.be
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Sharing publicly : Our market vision Our successOur achievementExplaining what we are doing
Distributing recycling content on Social mediaSpecialized forums...
Content:blog / customer testimonials
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January 2013 : Why the hell did Oracle buy Eloqua ?
March 2013 : Is Marketing Automation software the next hot market ?
June 2013 : Is Pardot the hidden gem in ExactTarget for Salesforce ?
My 3 blogs on Marketing Automation
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CRM
● Contact management○ Manage leads ,accounts & Contacts○ 360° contact view with timeline
● Deals ○ Track opportunities ○ Revenue forecasting
● Cases ○ Address customer issues
● Calendar ○ Tasks and events ○ Sync calendar
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Marketing Automation
What is it? “... a system that helps marketers execute multi-channel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.” - Gartner
Use cases ○ Follow up and nurture new leads ○ Send periodic newsletters ○ Onboard new signups ○ Customer lifecycle marketing ○ Convert/upsell to users
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Marketing Automation
● Drag-drop workflow designer ● Define conditional workflows
○ Based on contact profile, or actions (email opens, page views)
● Multi-channel ○ Send emails, tweets, SMS/LN message, voice mail
● Nurture & Score leads automatically ● Trigger
○ Run campaigns based on actions
● Analytics Marketing Automation
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Visitor Engagement & Conversion
Define rules in Agile to show intelligent popups on your website
● Engage known and anonymous visitors
● Show popups ○ Sign-up forms ○ Information messages ○ Suggest pages to read
● Time them appropriately ○ After certain time, on reaching end of page, or when they are about to leave
● Do more actions ○ Run campaigns, add tags/score04/12/2023 13
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Tracking & Notifications
Use Cases ○ Follow-up leads when they are hot ○ Proactively engage with your site visitors ○ Test and optimize email messages
● Email & Web Tracking ○ Track email opens, clicks ○ Track website visits by contact
● Notifications○ In-app and HTML5
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Customer Types Experience phases Journey Touch points and interactions Points of delight Points of pain Emotions
Think of your customer JOURNEY
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Back Office ToolsERP
Other Applications
Online PresenceContentDigital
Experience
CRMMarketingAutomati
on
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BREAK DOWN SILOS
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Thank you !
Thank you to all our customers
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Thank you to our partners !
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Thank you !
Thank you to all the ABSI Team
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Focus on operational excellence , quality of delivery,
on time /on budget project delivery
Industrialize traditional infrastructures and systems within our/your Private cloud to reduce cost within IT operations
Help companies to build an integrated ITenvironment for their IT Infrastructure &
Applications
Help companies to move their applications to the cloud
Find for every customer the right combination : On premise, ABSI Private Cloud /Interxion infrastructure, Cloud – SaaS (multi-tenant in the cloud)
ABSI : Challenges for the coming years
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Now its BBQ time, its fun time
In the weeks to come
17/09/2014 Dell Solutions Tour 2014 in Brussels
23/09/2014 Lunch & Learn Dell Baby Compellent
event
25/09/2014 Media Inspiratie Workshop in Vianen