CommunicationsANALYTICAL REVIEW » EMAIL : SOCIAL : WEB

WEB ANALYTICS » Annual / Monthly Overview• Visits:

90,466 / 5,991

• Pageviews: 224,911 / 14,284

• Unique Visitors: 53,777 / 4,404

• Avg. Visit Duration: 2:31 / 2.21

• Pages/Visit: 2.49 / 2.38

Channels

18-24 25-34 35-44 45-54 55-64 65+

6.28%

24.51%28.66%

22.24%

12.54%

5.77%

Demographicsby Age

60.30%39.70%

BY GENDER

Female Male

WEB ANALYTICS » Top Pages

Pages Pageviews

% Pageview

s

Home 57,559 25.59%

Membership » Orientation 7,215 3.21%

Membership 7,061 3.14%

Multi-Million Dollar Sales Club 6,169 2.74%

Renewal Information 5,882 2.62%

Events » MMDSC 5,070 2.25%

Membership » Join Today 4,569 2.03%

Education » Courses 4,543 2.02%

Contact Us » Staff 4,209 1.87%

Education » Courses » CE 4,137 1.84%

46.99%

46.72%

4.73% 1.55%

Channels

Direct Organic SearchReferral Social

WEB ANALYTICS » Usage

7739 44%

4449 26%

3617 21%

1,651 9%

Browsers

ChromeSafariInternet ExplorerFirefox

12,90573%

3,828 21%

996 6%

Devices

Desktop

Mobile

Tablet

78%

22%

Sessions

Apple

Samsung

EMAIL ANALYTICS » Email Marketing Metrics, DefinedFour key metrics are used in this report: delivery, open, click and unsubscribe rates.

• Delivery rate is the percentage of emails that were not reported back to the email delivery system as bounced or blocked.

• Open rate is the percentage of delivered emails that were reported back to the email delivery system as having been opened. If the text version of an email is read, it is not counted. Likewise, if an HTML email is read with the images turned off, it is not counted. However, if an email is opened with images off, but a link is clicked, the email is counted as being opened. Open rate only includes unique subscribers. Multiple opens by one subscriber only count once.

• Click rate is the percentage of opened emails clicked by the recipient. Clicking a link in a text email is not counted as a click. Click rate only includes unique subscribers. Multiple clicks by one subscriber only count once.

• Unsubscribe rate is the percentage of recipients who unsubscribed from a particular mailing.

EMAIL ANALYTICS » Key Findings• 72% of email subscribers were sent 1-5 emails per month. However, subscribers

that were sent 6-10 emails had slightly higher open and click rates.

• Mobile usage (38.07%) has dropped slightly and desktop usage (39.72%) has returned to the most frequently used email client type.

• Over 40% of emails are read on iPhones or in Outlook 2010. The most-used email clients are iPhones (mobile), Outlook 2010 (desktop), and Gmail (web).

• Engagement rates decrease as mailing size increases. Mailings sent to less than 50 people had open rates 34% higher than the industry benchmark.

• Messages sent at night had the highest open rates and messages sent midday had the highest click rates. The day of week had very little influence on open and click rates. Email volume was significantly smaller on weekends, but open rates rose slightly while click rates remained consistent.

• Subject lines with fewer than 40 characters have open rates above the 35.49% open rate benchmark.

* Informz’ 2015 Association Benchmark Report.

EMAIL ANALYTICS » Comparison by Industry

Industry Open Click Unsubscribe

Non-Profit 25.63% 2.96% 0.19%

Professional Services 21.21% 2.75% 0.31%

Public Relations 20.41% 1.84% 0.24%

Real Estate 22.11% 2.22% 0.33%

Social Networks and Online Communities

22.15% 3.74% 0.23%

Atlanta Board of REALTORS® 28.16% 2.19% .02%

* Statistics above were taken from Mailchimp. Similar statistics can be found on Smart Insights, Constant Contact, etc.

EMAIL ANALYTICS » Campaign Comparison by Subscription

Subscription Avg. # Sent

# of Messages

Open Open Avg.

Deviation

Click

Advocacy 1946 7 27.51%

2.47 2.58%

Events 5026 32 27.95%

1.62 1.29%

General News 4989 83 29.48%

3.04 2.59%

GIRE 4365 39 23.84%

2.66 2.66%

Governmental Affairs

4989 23 26.76%

1.64 1.28%

Total Messages Sent

185

EMAIL ANALYTICS » The Best & The Worst by Open Rate

Campaign

Message Sent # of Messages

Open

Click

Advocacy Atlanta Councilmember Reception

06.16.15 236 34.75%

2.58%

Atlanta $9M Transportation Bond

03.16.15 60 25.00%

5.00%

Events REBarCamp 2014 09.24.15 4850 32.90%

1.69%

Chili Cook-off 10.9.14 4883 24.48%

.80%

General MMDSC Info 11.28.14 4910 28.75%

4.32%

November 2014 Monthly Survey

11.05.14 4889 18.11%

2.40%

GIRE Subject: GAR Contracts 07.28.14 3962 33.16%

5.18%

Subject: CMRS Designation 09.29.14 4177 16.00%

1.37%

Gov’t 2014 Election Guide 10.27.14 4915 29.69%

5.28%

RPAC Deadline 09.30.14 4864 23.68%

.51%

SOCIAL MEDIA ANALYTICS » Overview• Facebook

2,603 Fans | 3,000 Average Reach

• Twitter 4,828 Followers

• LinkedIn786 Members (Members Only Group)

• Google+312 Followers | 336,293 views

• YouTube58 Subscribers | 9,132 Views

SOCIAL MEDIA ANALYTICS »

Facebook InsightsGreatest Reach in the past month…

SOCIAL MEDIA ANALYTICS »

Facebook InsightsGreatest Engagement in the past month…

SOCIAL MEDIA ANALYTICS »

YouTube

Most Watched Videoof the past year…

238 Views for Leadership Development Testimonials

OTHER COMMUNICATIONS• All listserv messages do not include an opt-out footer, nor do

we have any tracking for these messages. All listservs are directly tied to our member database.• General Listservs

These moderated lists allow staff and President to communicate directly with various member sets (All Members, Brokers, Affiliates). These are used sparingly to preserve the full list. We do have to opt members out when requested.

• Committee ListservsThese lists allow anyone within the Committee to communicate with one another.

• Direct Staff Communication• via email – no tracking

• Phone

CommunicationsANALYTICAL REVIEW » EMAIL : SOCIAL : WEB