Above the code principles of startup communications : mass challenge israel
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Transcript of Above the code principles of startup communications : mass challenge israel
ABOUT
•34 years - believe in the real power of PR
•San Antonio & Tel Aviv
• Involved with Israel’s traditional tech sector for the last 22 years
•Sponsored by Rackspace Startups Program - #BeHelpful
the personal computer
mobile data
networked computer
VoIP
IPTV
WiFi
tablet / mobile
cloud
full circle of platform shifts1976 2015
network / endpoint security
$24,000.00 in hosting / cloud / email credits +
I am sponsored by Rackspace Startup Program
$25,000.00 in strategic communications advisory services
3. Build a body of work that will make you valuable to
the mediamake sure twitter / LinkedIn are current!
9. The more you read / listen / watch the media
you think you belong in, the better you will get at proposing your story
July August September
F1
F2
F3
F4
90 Day Editorial Calendar Planner2x topics per month from each - 24 posts per quarter
BEFORE JULY 1
•Make a wish list of where you belong
•business / tech / bloggers
•media appropriate to your space
•analysts / influencers appropriate to your space
• track competitors or companies in your periphery on news.google.com to see who covers and writes about them
•track competitors on angel.co
• twitter / LinkedIn is current
Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube.
Above The Code ™
(c) Alan Weinkrantz 2015