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M-Dot Network

M-Dot Network December 8, 2010

Cloud-Based Digital Incentive Transaction Network

Technical Discussion

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Key Problem

Retailers have been slow to adopt paperless coupons (mobile and internet) because solutions have historically been:

Difficult or impossible to integrate with the Point of Sale (POS)

Cumbersome, requiring new hardware in the store

Costly to install and maintain because of added infrastructure

Impractical because of high data and transaction costs

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• Secure, real-time, Transaction Network connecting Mobile and Internet based applications to retail Point of Sale (POS) systems.

• Known as “the final mile” in closing the loop for digital promotions.

• M-Dot is integrated with over 80% of grocery store POS systems.- IBM (50% of terminals in US grocery)- Retalix (24% share of terminals in US grocery)

• A critical “NEW” set of “Transaction Processing Rails” for retailers.

• M-Dot is “Pre-integrated” with retailers because of this strategy.

M-Dot Solution

A Transaction Network In the Cloud!

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• Supported by 80% of grocery POS companies

• Built directly into POS “Base Code”

• Updated annually by most retailers

• “Pre-integrated” with retailers because of this strategy

• POS connects to M-Dot “cloud based” transaction network

Distribution Strategy

M-Dot is built into the “base code” of 80% of grocery POS systems:

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or 10-digitPhone

Number

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Newspaper Coupons Digital Coupons 1.0 Digital Coupons 2.0

Evolution of Coupons

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Capital Efficiency of the Cloud

M-Dot competitors spend up to $1,500 PER STORE annually to support dedicated store servers and heavy infrastructure.

M-Dot’s Annual Cost/Store

20112012

2013

$32$48

$147

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M-Dot Network’s Strengths

• (2) Patents filed on the core technology

- POS Message Broker

- Secure Cloud-Based Transaction Network

• Direct partnership & integration with POS vendors (IBM, Retalix, More to come..)

• Deep industry experience, success achieving large scale

• No hardware required at the store

• Low CAPEX due to cloud computing architecture (Capital Efficient)

M-Dot cost is (< $142/Store) vs. Competitors ($1,500/Store)

Competitive Advantage

We don’t own a single server.

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Thank you

M-Dot Network October 5, 2010

TECHNOLOGY OVERVIEW

M-Dot Network December 8, 2010

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Ask not what the cloud can do for you

Ask what you can do in the cloud

It’s all about Architecture

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Operating Model: Coordination

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Disciplined ApproachCommitment to EA best practices

Security and Compliance equivalent to processing transactions on an ATM Machine

Maximize performance

Minimize IT costs

Business AgilityConfigurable

Self Service

Self Monitoring – Self Healing

Real time

Simple Integration

Guiding Principles

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Real-time, High Speed Transaction NetworkService Oriented Architecture – SOA

High availability, auto-scaling

Business Continuity/Disaster Recovery

Security and regulatory controls

Extreme transaction processing

Simple integration via RESTful web services

What We Built in the Cloud

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Infrastructure on demand

World class perimeter security

Cost effective computing

Automation & simplification of system administration tasks

Multiple virtual datacenters

Key Benefits of AWS

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Hybrid Cloud Architecture

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Full Redundancy & Infinite Scalability

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Exceptional Performance

“Processed 53,000 shopping baskets per

second”

* Conclusion:

M-Dot can handle 200,000+ stores *

Transaction response time: 1 tenth of sec.

At 50% capacity

With room to scale on demand!

* based on average of 10 lanes/store, 1 trans/minute

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Connecting POS to the Internet

Platform as a Service

PaaS

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“This architecture is well on its way to providing the failsafe and disaster recover features that will deliver an uptime record approaching 100 percent. The reliability is built-in and systemic to the architecture.”

David LinthicumEA, SOA, & Cloud Computing Expert

http://davidlinthicum.sys-con.com/

Best selling technology author

Endorsements

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Thank you

M-Dot Network October 5, 2010

Thank you!

M-Dot Network December 8, 2010

Mike Kavis, CTOGreg Rapp, VP EngineeringBill Catania, CEOStan Roach, Advisor