About Us

Brand Facts

Price Range

What? Why? How?

Philosophy

Collection

NightzoomNightzoom

Executive Summary

Online Channels

Collaborations

Tv Shows

Magazines

Our Stores

Adil Işık Group has first made an appearence in 1992, since then the Turkish fashion brand has been growing locallyasas well as globally. Our first store outside of Turkey was opened in Russia in 2002. In 2010 the offical name of the brand became adL and in 2011 Love my body was built as a second member of the family. NightZoom joined adL as a subbrand in 2012. In 2017 adL had a total of 100 stores in Turkey and 46 stores all over the stores all over the World.

WHAT ? HOW ?WHY ?

HOW ?

WHY ?

WHAT ?

A defined target audience that values affordable trendy designs with impeccable tailoring. Led by our credible heritage, adL collaborates with designers and stylists to offer customers garments that are unique, bold, trendy and special.

With a customer-oriented approach and trustworthy, innovative, dynamic structure, adL offers day to evening garments that chase tailor made perfection in quality.

adL is one of the major players in the Turkish fashion market. The brand is built on a premium city lifestyle, it’s in our DNA. Instead of getting in on a race that’s price-centered adL stays true to customer demands and trendy designs with quality for an affordable price, getting your moneyprice, getting your money’s worth.

WHAT ? HOW ?COLLECTIONS

Shirts, blouses and trousers made of striped poplin include different varieties of color, with cord and ribbon details that take you on a journey across the ocean. Skirts come to life with jacquard, these vibrant piecespieces will be the missing piece of every wardrobe.

‘’Designs are affordable yet luxurious, which help me become the most glorious woman of the event’’

‘’The brand of ageless gowns in my wardrobe’’

‘’If there’s an event or a wedding, NightZoom is the first and only place that comes to my mind’’

‘’The brand that saved my life on the most important night of my life, my prom’’

In 2016, 1500 women between the ages 18-50 were asked a series of questions regarding the brand. This session was the proof that NighZoom is a powerful brand among Turkish luxury wear industry;

Winning AspirationProvidingProviding products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leading sales, profit and value creation, allowing our people and the communities in which we live and work to prosper.

Where We PlayGlobally and locally,online and mass-merchandise retail by showcasing the brand personality in strategically based platforms.

Germany’s most popular private online shop website otto.de offers our products to meet consumers in Europe.

Russia’s most popular online shop lamoda.ru offers our products to meet consumers in Russia

Cengiz Abazoğlu is a well known Turkish designer, who focuses on evening wear and elegant gowns. He has made designs for celebrities such as Kelly Osbourne, Nicole Scherzinger, Lucy Hale, Carly Rae Jepsen and Katia Prescott. The collaboration with our brandbrand includes his ready-to-wear designs, meeting our consumers at an affordable price. This way, unique designer wear meets everyone.

Cengiz Abazoğlu is a well known Turkish designer, who focuses on evening wear and elegant gowns. He has made designs for celebrities such as Kelly Osbourne, Nicole Scherzinger, Lucy Hale, Carly Rae Jepsen and Katia Prescott. The collaboration with our brandbrand includes his ready-to-wear designs, meeting our consumers at an affordable price. This way, unique designer wear meets everyone.

Çağla ŞikelÖzge Ulusoy Tulin Şahin

Famous models like Çağla Şikel, Tülin Şahin and Özge Ulusoy posed for adL+CengizAbazoğlu in the collection shoots.Çağla Şikel has been entitled for ‘The Queen of Europe’ and ‘Miss Turkey’ 1997 beauty pageants. Özge Ulusoy has second place in ‘Miss Turkey’ 2003 which make them the perfect models for this strong, bold,

feminine collection..

Cengiz Abazoğlu started his career in a leather company in Brussels. Since then he has been displaying his pret-a-porter and haute couture collections in Paris Haute Couture Week. He is a well known designer in Turkey and Europe, Orient Palms magazine has made Cengiz Abazoglu designs their cover picture several times. The adL+Cengiz Abazoglu collections were also displayed in Moscow Fashion Week.

People’s Choice AwardsLucy Hale

One Voice: Somos ConcertJennifer Lopez

NewNowNext AwardsKelly Osbourne

Katy Perry: Part of Me Premiere

Carly Rae Jepsen

Men in Black 3 PremiereNicole Scherzinger

Hunger Games PremiereKatie Prescott

Celebrities’ go-to designer Cengiz Abazoğlu; weather it’s a Hollywood event , the red carpet, awards and premieres his couture evening designs are the number one choice for any important event to show off your dress. From the People’s Choice Awards to

Hunger Games Premiere, Cengiz Abazoğlu has an influence on Hollywood Celebs.

Mert Aslan, the official stylist for L’Oreal Paris, freelance fashion consultant at Elle and Harper’s Bazaar, former fashion director at MarieClaire, brings NightZoom to life. NightZoom Styled by Mert Aslan is a collaboration that’s still at an affordable price, yet designs every fashion forward consumer wants. wants.

NightZoom Styled by Mert Aslan Fashion Showat the The Seed Emirgan

Cengiz Abazoğlu is a well known Turkish designer, who focuses on evening wear and elegant gowns. He has made designs for celebrities such as Kelly Osbourne, Nicole Scherzinger, Lucy Hale, Carly Rae Jepsen and Katia Prescott. The collaboration with our brandbrand includes his ready-to-wear designs, meeting our consumers at an affordable price. This way, unique designer wear meets everyone.

Çağla ŞikelÖzge Ulusoy Tulin Şahin

Famous models like Çağla Şikel, Tülin Şahin and Özge Ulusoy posed for adL+CengizAbazoğlu in the collection shoots.Çağla Şikel has been entitled for ‘The Queen of Europe’ and ‘Miss Turkey’ 1997 beauty pageants. Özge Ulusoy has second place in ‘Miss Turkey’ 2003 which make them the perfect models for this strong, bold,

feminine collection..

-Instyle -ELLE -elele -ALL -Cosmopolitan -L’officiel -Habertürk -Milliyet

The magazines we publish every season are a guide book for a lifestyle fit for our new collections. Every season we work together with the InStyle team, in our headquarters to put together the best visual materials that reach out to our customers. The content of all our magazines are formed strictly in our headquarters based in Istanbul, in Turkish as well

as in English to be sent to our existing markets all around the world. 

Winning AspirationProvidingProviding products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leading sales, profit and value creation, allowing our people and the communities in which we live and work to prosper.

Where We PlayGlobally and locally,online and mass-merchandise retail by showcasing the brand personality in strategically based platforms.

How We Will WinLed by our credible heritage dedicated to our customers, connecting through all platforms with our defined target audience to leverage our wide business.

Emaar Square Istanbul the wholly-owned subsidiary of Emaar Properties, opened its Istanbul office in June 2006. Following Tuscan Valley project, Emaar Turkey has launched Emaar's second project in Turkey, Emaar Square, in which the first residences were handed over this year. adL has a 1200 m2m2 store in this mall of luxury, making it one of the biggest stores –as seen by the square metre, in the mall.

Here comes one of the largest shopping malls in Turkey with a leasable area of 103 thousand m²: Vadistanbul Shopping Mall and 1220 sqm adL.. Combining leading fashion brands and delicious world cuisines with a unique natural scenery, Our store’s strategic location within the mall near zara and groups’ other brands provide a rich shopping experience for visitors with two floors of retail space that is a total of 1200 sqm