About the Charity

www.whatever i t takes .org

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About the Charity...

BackgroundSerial philanthropist, Charlotte diVita's vision is to help alleviate poverty in developing countries and contribute to the protection of the environment. She created 21st Century Leaders to harness popular culture in order to make a change in the world. Charlotte has inspired leaders in their fields to make a difference by persuading them to provide original artworks, which will be used to create merchandise and sold to raise funds. She also aims to inspire debate on global issues such as poverty alleviation, fair trade, the HIV/AIDS pandemic and protection of the environment.

Brand OverviewWhatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation. Over 660 leaders in the worlds of fashion, film, television, art, music and sport have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products, which are then sold to raise funds through 4,000 retail partners, including Harrods, Selfridges, Bloomingdales, Macy’s, Lane Crawford and David Jones among others.

Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion solutions to poverty and environmental degradation.

Celebrity Leaders include...HM King of Spain

Archbishop Desmond Tutu

Sir Bob Gelof

Sir Ben Kingsley

David Bowie

Robbie Williams

Paul McCartney

Fabio Cannavaro

Anjelica Huston

Sir Michael Caine

Stereophonics

Lady Shakira Caine

Moby

Lily Allen

Sarah Ferguson, Dutchess of York

Jerry Hall

Christopher Reeve

Dana Reeve

Ronnie Wood, The Rolling Stones

Adrien Brody

Slash

Susan Sarandon

Nick Mason, Pink Floyd

Paloma Picasso

Ewan McGregor

Diane von Furstenburg

Joss Stone

Gillian Anderson

Nicole Kidman

Kaiser Chiefs

Courteney Cox

David Arquette

Pierce Brosnan

George Clooney

Penelope Cruz

Laurence Fishburne

Lucy Liu

Annie Lennox

Samuel L Jackson

Sir Roger Moore

Giorgio Armani

Minnie Driver

John Travolta

Ozzy Osbourne

Donna Karan

Franz Ferdinand

Pink

Sir Richard Branson

Razorlight

Pharrell Williams

Snoop Dogg

Dame Shirley Bassey

The Killers

Phil Collins

Coldplay

Grayson Perry

Alan Rickman

Ringo Star

Scissor Sisters

The Prodigy

Jodie Kidd

Benicio del Toro

Green Day

Whoopi Goldberg

Yoko Ono

Foo Fighters

McFly

Naomi Campbell

Sir Steven Rodgrave

Toni Collette

Deepak Chopra

Alexander McQueen and more...

Ethical Manufacturing21st Century Leaders requires all Whatever It Takes Product suppliers to demonstrate that the manufacturers in their supply chains provide good working conditions for their workers. Even more importantly, 21st Century Leaders raises the bar by also requiring that manufacturers’ downstream suppliers adhere to the same standards, too.

21st Century Leaders takes its core understanding of good labor standards from The International Labor Organization and uses The Ethical Trading Initiative’s Base Code as a tool to assess standards of working conditions.

In order to demonstrate good working conditions, suppliers are independently assessed against the ETI Code, and where necessary, 21st Century Leaders works together with them to improve working conditions through a program of corrective actions and training.

21st Century Leaders recognizes that trading ethically and responsibly so that all in the supply chain benefit is not just a matter of a one-off assessment but of continuous engagement. They work with partner suppliers, manufacturers, independent social verifiers and other stakeholders to ensure compliance.

Our policy on Eco-Friendly Manufacturing - Licensees are expected to make every reasonable effort to continually improve the environmental impact of Whatever It Takes products. Whenever possible, licensees are encouraged to not only meet, but exceed standards. All products manufactured by licensees are subject to a thorough examination before approval is granted.

Our StandardsAll paper and card stock is made from either recycled material or FSC-certified, sustainably-harvested virgin material. Packaging is recyclable and designed to minimize waste.

All inks must be certified non-toxic and considered low in VOC. Where possible, water based inks are used. Whenever appropriate, we encourage our licensees to go further and use vegetable and other natural inks. Dyes for fabrics must meet Oeko-tex standards or equivalent.

Licensees make contractual commitment to deliver products to retail customers by the most direct route possible and in a manner which minimizes damage to the environment.

Artwork donated by

Dame Vivienne WestwoodArtwork donated by

Donna Karan

Artwork donated by

Charlize TheronArtwork donated by

Paloma Picasso

iPhone 4 / 4SPremium Tough Shield




Artwork donated by

Minnie Driver

Artwork donated by

Lucy LiuArtwork donated by

George Clooney

Artwork donated by

Penelope Cruz





Artwork donated by

Samuel L. JacksonArtwork donated by

Coldplay

Artwork donated by

EminemArtwork donated by

Green Day





Artwork donated by

Katy Perry

Artwork donated by

Tinie Tempah

Artwork donated by

Kanye West

Artwork donated by

DaveGrohl-FooFighters





Artwork donated by

Pharrell Wiliams

Artwork donated by

The Saturdays

Artwork donated by

Snoop Dogg

Artwork donated by

The Edge (U2)





Charities supported include…Adopt-a-Minefield

Anti-Slavery International

Band Aid Charitable Trust

Breast Cancer Campaign

British Red Cross

Burma Campaign UK

CARE International

Children of the Andes

Children’s Medical Research Institute’s Childhood

Cancer Research Program

Christina Noble Children’s Foundation

City at Peace

Comic Relief

Dreams Can Be Foundation

Great Ormond Street Hospital Children’s Charity

Greenpeace

Healthlink

Heifer

Holy Apostles Soup Kitchen

International Red Cross

Khmer Cultural Development Institute

LIFEbeat

LifeLine and RapeCrisis PMB

Lotus Outreach

Opportunity International

Oxfam

PONT

Prince’s Trust

Pro Natura

Rights and Humanity

Rural Literacy & Health Programme

S.A.F.E.

Save the Children

Sharon Osbourne Colon Cancer Program

Sight Savers International

Snoop Youth Football League

Solar Aid

Spirituality for Kids

St. Jude’s Children’s Hospital

Starfish

Stop Climate Chaos Coalition

Teenage Cancer Trust

The Brit Trust

The Kalako Trust

The Little Dreams Foundation

The Nelson Mandela Children’s Fund

The Toothfairy Foundation

Trade Plus Aid

Tusk Trust

UNHCR

Unicef

Virgin Unite

WaterAid

World Neighbors

World Wildlife FundInternationalRed Cross

To date, the Whatever it Takes campaign has raised over USD$4,000,000 worldwide to create and sustain charitable projects that help alleviate poverty in developing countries and contribute to the protection of the environment.

As licensees, we are committed to building upon its success. Our full line of Apple and Android smartphone accessories has grown to include Amazon e-Readers, notebook and camera accessories, printed tee shirts, cups and handbags that bear symbols of hope for the 21st century from leaders throughout the world.

How we fit in

About the Charity...

www.whatever i t takes .org

About the Charity

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