ABOUT STAPLES®Staples, Inc. (NASDAQ: SPLS) is the world’s largest office products company and second largest internet retailer.

Through their world-class retail, online and delivery capabilities, Staples® offers office supplies, technology products and services,

facilities and breakroom supplies, furniture, copy and print services and a wide range of other product categories.

STAPLES_CASESTUDY SUMMER 2017

THE CHALLENGE

The retailer was seeking an incentive with

broad appeal to generate sales and increase

average customer spend in-store. They required

a cost-effective solution to increase response

from their weekly newspaper advertisements.

THE SOLUTION

Staples® tested spend & get offers in three

markets, featuring the promotion in their Sunday

sales circular. The offer encouraged consumers

to visit the retailer and spend $75 in-store to

receive a $25 Restaurant.com Gift Card.

THE RESULTS

In testing, the Restaurant.com Gift Cards

achieved instant and significant conversion.

The retailer launched a national campaign,

expanding the offer to more than 1,300

stores nationwide.

CHALLENGEDrive retail sales and increase average customer spend at checkout

RESULTAfter successful testing, the

retailer launched a national campaign with 1,300 stores

SOLUTIONOffer $25 Restaurant.com

Gift Cards to customers who spend $75 or more in-store

Restaurant.com is the nation’s largest dining deals site, offering great deals at thousands of restaurants and online providers nationwide. Restaurant.com Business Incentives offers industry-leading Incentive & Loyalty Solutions for business. From dining and entertainment to travel, we have a variety of high-value, low-cost solutions to fit your goals and your budget. For more information, please visit www.Incentives.Restaurant.com

After two weeks of national campaigns, Staples® rewarded 430,000 $25 Restaurant.com Gift Cards generating more than $30 million in retail sales.