About Sotheby’s International RealtySotheby’s International Realty Affiliates LLC reported that...

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About Sotheby’s International Realty Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer for many of the world’s most valuable and prestigious possessions. The Sotheby’s International Realty organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary real estate throughout the world. The successful marketing of any home requires uncommon knowledge and resources. Childers Sotheby’s International Realty’s professional representatives have expertise in marketing homes encompassing a wide variety of price ranges. Each of our experienced sales associates understands that every home, re- gardless of its price range, reflects the incalculable value of the lives within.

Transcript of About Sotheby’s International RealtySotheby’s International Realty Affiliates LLC reported that...

Page 1: About Sotheby’s International RealtySotheby’s International Realty Affiliates LLC reported that in 2014 its affiliated brokers and sales profes-sionals achieved $70 billion in

About Sotheby’s International Realty Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a

marketer for many of the world’s most valuable and prestigious possessions. The Sotheby’s International

Realty organization began in 1976, in part to serve clients desiring a complete package of estate disposition

services, and soon became known for representing extraordinary real estate throughout the world.

The successful marketing of any home requires uncommon knowledge and resources. Childers Sotheby’s

International Realty’s professional representatives have expertise in marketing homes encompassing a

wide variety of price ranges. Each of our experienced sales associates understands that every home, re-

gardless of its price range, reflects the incalculable value of the lives within.

Page 2: About Sotheby’s International RealtySotheby’s International Realty Affiliates LLC reported that in 2014 its affiliated brokers and sales profes-sionals achieved $70 billion in

The specialized website, which can be found at waterfrontpropertysir.com, matches the look and feel of the

brand’s website, sothebysrealty.com, and provides detailed Waterfront lifestyle, listing information and re-

sources. The website enables buyers and sellers to search for the finest properties in this segment. It covers

a full spectrum of lifestyle types and properties including: ocean and beach, riverfront, lakefront, island and

boating.

“The Waterfront segment offers some of the most striking photography, making it a natural choice for a spe-cialty market website,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates

LLC. “Waterfront is far and away the most searched lifestyle on sothebysrealty.com, so there is a great con-

sumer fascination with this market. We will continue to enhance this specialty market website by adding cus-

tom content on waterfront living based on the body of water.”

“This in-depth focus into specialty markets that are of great interest to the consumer helps them in their

search for a home that meets the demands of their lifestyle,” said broker/owner Lee Childers. “Childers So-

theby’s International Realty clients with homes that cater to these lifestyles will enjoy this added avenue of

exposure. No other real estate company can bring together this level of comprehensive detail on a global

basis.”

The Sotheby’s International Realty network currently has more than 16,000 sales associates

located in approximately 760 offices in 60 countries and territories worldwide.

Sotheby’s International Realty Offers

a Special Luxury Website Promoting

the Waterfront Market Segment

Listing Distribution

The Sotheby’s International Realty brand has partnered with, and

distributes properties to, the most significant media companies

and real estate-focused websites in the world, including WSJ.com

and nytimes.com. Sotheby’s International Realty properties are

viewed 140,000,000 times across all partner sites annually.

90% of home buyers begin their search for their home online.

Through evolving strategies, Sotheby’s International Realty con-

tinues to drive the most relevant home buyers to your property

through sothebysrealty.com.

Page 3: About Sotheby’s International RealtySotheby’s International Realty Affiliates LLC reported that in 2014 its affiliated brokers and sales profes-sionals achieved $70 billion in

Sotheby’s International Realty Network

Reports Significant Gains for 2014

Sotheby’s International Realty Affiliates LLC reported that in 2014 its affiliated brokers and sales profes-

sionals achieved $70 billion in U.S. home sale transaction volume (transaction sides multiplied by average

sale price). This is the highest sales volume performance in the history of the brand’s franchise system, and

marks a 17% increase from the prior year. Driven largely by an 11 percent gain in transaction sides, the

growth experienced by Sotheby’s International Realty far outpaced the overall U.S. housing market as

compared to the one percent increase in sales volume and a three percent decrease in home sales report-

ed by the National Association of Realtors®.

GLOBAL GROWTH

The Sotheby’s International Realty brand also reported growth in its global network, which now encom-

passes 60 countries and territories worldwide. At year-end, the network totaled approximately 760 offic-

es, a gain of 8.5 percent, and more than 16,570 sales associates, up 14 percent.

In 2015 and for the eighth year in a row, the Sotheby’s International Realty brand won Franchise Business

Review’s Best in Category for Real Estate Franchisee Satisfaction award. In addition to its real estate rank-

ing, the brand in 2015 moved to first in the overall top 50 from fourth in 2014, and first among the Top 50

“Systems with 250 or more units,” up from third in 2014.

The Red Umbrella by Muzzioli

MARKETING

From a marketing perspective, the brand’s 2014

campaign delivered more than 800 million impres-

sions. At the core of the Sotheby’s International

Realty 2014 strategy was its relationships with pre-

eminent media powerhouses in both the print and

online arenas including: The New York Times, The

Wall Street Journal, The Telegraph Media Group,

Google, Architectural Digest, Bloomberg.com, the

Hong Kong Tatler and the Financial Times, devel-

oped to showcase unique properties from the

brand’s worldwide network.

Page 4: About Sotheby’s International RealtySotheby’s International Realty Affiliates LLC reported that in 2014 its affiliated brokers and sales profes-sionals achieved $70 billion in

Source: FlexMLS Please disregard if your property is listed with a Real

Estate broker. It is not our intention to solicit the

offerings of other Real Estate brokers. 2012 2013 2014 % Change

(2013 TO 2014)

CLOSED SALES:

Homes 33 17 33 94.12%

Condominiums 8 10 6 - 40%

Land/Lots 0 1 2 100.00%

Multi-Family 7 7 6 - 14.29%

TOTAL 48 35 47 34.29%

AVERAGE

SALE PRICE:

Homes $674,661 $525,853 $648,364 23.3%

Condominiums $327,125 $321,950 $192,333 - 40.26%

Land/Lots N/A $300,000 $782,500 160.83%

Multi-Family $460,714 $410,429 $575,833 40.3%

MEDIAN

SALE PRICE

(ALL)

$525,000

$400,000

$580,000

45%

AVERAGE

SALE PRICE

(ALL)

$643,460

$438,057

$586,596

33.91%

AVERAGE DAYS

ON MARKET

(ALL)

133

118

132

11.86%

% Selling Price

Vs. Listing Price

92.51%

92.95%

91.42%

- 1.65%

SEASIDE PARK MARKET OVERVIEW

SEASIDE PARK OFFICE

401 SW Central Avenue

732-793-8800

Offices also in Point Pleasant Beach, Bay Head,

Normandy Beach, Lavallette & Toms River

ChildersSIR.com

Each office is independently owned and operated