About Linkedin
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Transcript of About Linkedin
Stylus Inc TeamMay 14, 2009
Agenda
Introduction
10 Things You should Know about LinkedIn
1. Profile Completeness
2. Connections
3. Targeting
4. Groups
5. Answers
6. Polls
7. Company Profiles
8. Applications
9. Events
10. Resources
Q&A
Company Overview
Business Solutions
Premium Memberships
Talent Acquisition
Market Research
Advertising
LinkedIn Corporation Founded in 2003
HQ: Mountain View, CA
Offices in San Francisco,
New York, Chicago,
Omaha, London
325+ employees
40 Million Users
The Power of Viral Growth
LinkedIn Member Growth:2009: 40M+
2008: 33M
2007: 10M
2005: 4.4M
2003: 85K
Quick Stats:
41 new member sign-ups per
minute; Avg. 400K+ per week
122 new invitations to join
sent per minute; Avg. 177K+
per day
85,000 members2003
1.6M members2004
4.4M members2005
8.5M members2006
10M members2007
33M membersAs of Dec 2008
Latin America
3%
Other
0%
North America
61%
Europe
24%
Asia
8%
Africa
1%
Middle East
1%
Oceania
2%
LinkedIn Network Statistics
Network Membership & Reach
Over 40 million professionals
2 million members join
per month
Roughly 1 new sign-up
per second
200 countries
Members from all five hundred
of the Fortune 500
*As of January, 2009
Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends
Play games
Share photos & videos
Rate movies and music
LinkedIn is a professional network intended to create global business
opportunities
Maintain business contacts online
Get introduced to professionals & service providers
Recommend colleagues & check references
Receive industry news
Ask & answer industry questions
Sites and Services Used
At Work…
For Work Related
Purposes
For Personal Reasons
LinkedIn 62% 33%
YouTube 34% 55%
Facebook 18% 35%
Twitter 13% 11%
Digg 12% 10%
Del.ic.io.us 10% 9%
MySpace 8% 27%
Second Life 6% 6%
Other 1% 3%
LinkedIn In the Workplace
Source: FaceTime Collaborative Internet Survey, Oct. 2008
LinkedIn is the most predominant social network used for work-related
purposes in the workplace
1- Profile Completeness
Goal is to get to 100%
Keep your profile current
Professional accomplishments
Career history, education and skills
Recommendations
Give good recommendations
Colleagues
Employers
Clients
Partners/Vendors
Request for recommendations
For all positions
Education
Links to your website or blog
Tips for Profile Completeness
1. Write a personal tagline.
2. Put your elevator pitch to work.
3. Point out your skills.
4. Explain your experience.
5. Profile Picture
6. Specialties box
7. Public profile
8. Update status regularly
2- Connections
Start to connect- Outlook/GMail.
Alumni-School/College
Colleagues
Relatives/Family
Keep your professional contacts in
one place, online
Recommend others for jobs
or projects
Introduce connections to create new
business opportunities
Seek and offer help for industry best
practices
“People You May Know”
3- Targeting
LinkedIn’s rich profile data allows for highly accurate and valuable targeting
Run of Professional40 Million Professional Members
“inCrowds”
Small &
Medium
Business Professionals
Business Decision
Makers
Financial
Service Professionals
Sales Professionals
Marketing Professionals
Startup Professionals
Corporate
ExecutivesIT
Professionals
Career
Changers*
Professionals
working in
companies with
between 50 and
500 employees
Directors &
Above At
Any Size
Company
Finance
Professionals,
or those who
work in the
Financial
Services
Industry
Professionals
Whose Job
Function is
Sales
Marketing
Professionals,
or those who
work in the
Marketing &
Advertising
Industry
Professionals
working at
companies with
1-50 employees
Directors &
Above At
Companies
With More
Than 500
employees
Professionals
whose job
function is IT
or Engineering
Professionals
who have
changed
positions or
employers in
the last 60
days
3.3 million 4.9 million 1.5 million 2.1 million 1.2 million 3.1 million 1.8 million 4.2 million n/a
Custom Audience Segments
Job function Industry Company Size Seniority
Gender # of Connections DMA Age
4- Groups
Join Groups
Domain
Networking
Target customers
Create Groups
Domain
BD
Participate in Groups
Discussions
Questions
Promote services
5- Answers- Share Business Knowledge
Ask and answer questions
Recommend an expert
Join Groups to discuss industry topics
Poll your personal or entire network
6- Polls
Objective:
Gain insight into what components and
criteria are important on the minds of
executives
Identify trends among specific customer
segments and how their criteria differ by
industry, gender, seniority, and department
7- Leverage Company Pages
Company Profile displays
content you easily update
Content dynamically
adapts to the viewers, based on their
industry, job function, location, etc.
Convey corporate culture and
values
8- LinkedIn’s Approach
to API’s
Work collaboratively with your
network
Share information and keep up to
date
Present yourself and your work
in new ways
Gain key insights that will make
you more effective.
9- LinkedIn Events Application
Designed to help
professionals discover and
evaluate events
6,800 events and growing
fast
10- Resources
Q&A
Thank You