About Integrated Change

@integratedchggoogle.com/+IntegratedchangeNetfacebook.com/IntegratedChangewww.integratedchange.net

Mobile and Digital Healthcare Agency

What we do

Develop mobile solutions for healthcare

Develop digital solutions for healthcare

Integrating both

www.integratedchange.net

About Integrated Change• 7 people. London based

» UX/graphic designers, » Native mobile developers» Web developers (front-end/back-end)» Digital marketing and copywriting» Project management

• We work with NHS and private healthcare providers, both primary and tertiary, along with research teams, medical device manufacturers, professional practices, insurers, health sector charities and digital healthcare agencies.

• Over 50 mobile and digital projects deployed.

• A large proportion of our work is white-labeled.


Healthcare: a change of mind set

Patients are our customers

Family members/care-givers are customers

HCP’s are customers

We should provide them with empowerment

What we demand from retail and banking, we should demand from mobile healthcare


Focused on digital health

Creating online, measureable digital marketing strategies

Driving more relevant traffic to hospital groups and pharmaceutical’s

Outreach campaigns, SEO, PPC, Social

Online PR and generating online brand noise

Raising awareness of conditions, patient management

Delivering inbound web-enquiries

ROI focused campaigns

Focused on mobile health

Mobile application design, development, deployment and management

Mobile application marketing and ROI campaigns

Mobile web and web app design, development, deployment and management

Patient management and specialist nursing tools

Condition awareness and med student education tools

Appointment systems and bed occupancy systems (mobile led via tablets and smartphones)

Use of push notifications directly to the device – patient status updates, drug adherence, bed management and availability.

Platforms: mobile healthW

IND

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iOS

WEB

AP

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Our Developmen

t process

Focused on the end user

Persona creationCustomer profilingEthnographic studiesQuartz composer -origamiSketchInVisionAnalytics PHPJavaFlashAction ScriptASP/ASP.netAWSJavascriptSSL and encryption


Our mobile skill set

Objective-CJava.NETC#JQueryHTML5CSS3C++JavaScriptnode.jsAES256HMACApp packaging/uploadASO


Our digital skill set

Google AdWordsGoogle AnalyticsOn-page technical Online PR/outreachContent strategyCopywritingSocial channel mgtAdRollFacebook advertisingLinkedIn advertisingiOS smart banners/toolsGoogle Mobile SDK App marketingGoogle Play Referral FlowMobile deep linking


Integrated Approach

Google AdWordsGoogle AnalyticsOn-page technical Online PR/outreachContent strategyCopywritingSocial channel mgtSplit testingAdRollFacebook advertisingLinkedIn advertisingGoogle Mobile SDK App marketingGoogle Play Referral FlowMobile deep linking

Objective-CJava.NETC#JQueryHTML5CSS3C++JavaScriptnode.jsAES256HMACApp packaging/uploadASO

Persona creationCustomer profilingEthnographic studiesQuartz composer -origamiSketchInVisionAnalytics PHPJavaFlashAction ScriptASP/ASP.netAWSJavascriptSSL and encryption

Project Managed

mobile digitalUX and web


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Project Management

• Transparency and clear communication

• Basecamp - full client visibility of:Milestones and project markers

Messaging system between our clients and developersFiles/graphics version repository

• Atlassian JIRA bug tracking and fixing

• TestFlight – distribution of beta apps on the fly

On going support

Continuous support1. Bug fixes2. Mobile OS/browser compatibility

Continuous transparency3. Monthly analytics reporting 4. Performance to target (KPI’s)

Continuous development5. Life cycle management6. Strategy direction, new opportunities


Working in partnership

• We work in different ways with our partners – – Fully white-labelled– Dual-branded – Direct– Mix of all of them

• Development only service or a full, end-end service relationship

• Consultancy, ethnographic surveys, end-user research, proof of concept definition, funding applications and proposals

• Providing full pre and post sales supportwww.integratedchange.net

So what does this all mean?

• We deliver to high standards

• We deliver to budget

• We deliver on-time…

You’ve heard all that before.

…but wait!


Mobile strategy can become

OVERWHELMED with

the technology


Digital strategy can become

OBSESSED with

the look


WHAT ABOUT THE END USER?


Work With Us

• 100% focus on healthcare

• Strong commercial backbone

• In-house, integrated development

• Experience development and digital partner

• We have an opinion. We are not a ‘yes’ agency


Thank you for reading

@scotthaguegoogle.com/+IntegratedchangeNetfacebook.com/IntegratedChangewww.integratedchange.net

Mobile and Digital Healthcare Agency

About Integrated Change

Healthcare

Transcript of About Integrated Change