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New To You: 5 Stages of SEO Maturity That Will

Fire Up Your Revenue Results

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“The success of Searchlight is based on a combination of the

people, the technology and the results. “ - Stefan Heeke,

Siemens

“Travelocity has noticed significant growth in SEO traffic and

bookings since engaging with Conductor.” - Jeff Glueck,

Travelocity

“Searchlight identifies our SEO shortcomings and increases our natural

search ranking. Searchlight is the best solution out there.” - Jeremy Smith,

Secondmarket

About Conductor Over 100 leading brands rely on Conductor

75+ employees, with backgrounds from Google, Yahoo & MSN

Most widely used SEO platform

Optimizing several billions worth of SEO revenue

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Tried SEO, Marginal Success The Rise of Paid

Search – companies focused hard here

Major Opportunity

PPC SEO

Recession – maxed out paid

SEO as the next major frontier

Market Evolution 2005 - Present

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4.Scale

5.Compete

3.Measure

2.Invest

1.Try Bu

dg

et

Str

ate

gy

Metr

ics

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Five Stage of SEO Maturity

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Five Stage of SEO Maturity

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92% of traffic comes from page 1

Striking Distance

Budget

Strategy

Metrics

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Tracking Rank & Traffic

Worksheet

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STRIKING ZONE KEYWORDS

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Five Stage of SEO Maturity

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Expand Keyword Expansion

Budget

Strategy

Metrics

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KEYWORD EXPANSION

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OR

IMPORTANCE OF SEO

TECHNOLOGY

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SETTING SEO EXPECTATIONS

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Five Stage of SEO Maturity

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THE BOSS WANTS TO SEE ROI

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Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment

Budget

Strategy

Metrics

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SEO ROI worksheet

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Five Stage of SEO Maturity

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Organize and Prioritize Make all keywords winners

Budget

Strategy

Metrics

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BUILD AN SEO TEAM

I’m the Link

Builder

I’m the Content Writer

I’m the Keyword Jockey

I’m the Strategist/

Analyst

I’m the Project

Manager

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Five Stage of SEO Maturity

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CRUSH THE COMPETITION SEO is a Zero Sum Game

Budget

Strategy

Metrics

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Create Internal Competition

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Quarterly SEO market share

worksheet

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Download All Todays Material From conductor.com/DMF2011

Got a Question? Twitter @besmertnik

or Call 1.888.9CONDUCT

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