© 2014 Blue Canyon Partners, Inc.

NAVIGATE YOUR WAY TO PROFITABLE GROWTH

Blue Canyon Partners

© 2014 Blue Canyon Partners, Inc.

Who We Are

2

Blue Canyon Partners is a

management consulting firm

that tackles B2B enterprises’

most difficult growth issues.

We analyze marketplace

complexity to create

actionable strategies that

enhance value, produce

winning outcomes, and drive

accelerated growth.

© 2014 Blue Canyon Partners, Inc.

What do we do?

Advise on growth

challenges/problems

Identify growth

opportunities

Develop new business

models

Evaluate fact-based

strategic options

Recommend alternative

approaches

Set detailed action plans

What makes us

different?

Foster win-win outcomes

along the customer chain

Centered on understanding

complex, external

environments [markets,

customers, channels,

competitors]

“Outside-in” market-driven

strategies

Leverage proven

methodologies to develop

cutting-edge answers

Journey with clients to

make decisions and to take

action

What is our

experience?

Industries

Agriculture

Vehicles

Construction

Distribution/Wholesaling

Chemicals

Industrial Equipment

Oil & Gas

Healthcare

IT & Telecommunication

Tools & Equipment

Utilities

And more….

Who are we?

Management

consulting firm

Serve Global 1000

business-to-business

companies

Team of seasoned

consultants

U.S. & global capabilities

with offices in Chicago and

Beijing

Blue Canyon Overview

3

© 2014 Blue Canyon Partners, Inc.

OPPORTUNITIES

Capture rewards for value creation

Build new business models

Move from a product offer to integrated solutions

Unlock value with new data-driven offerings

Expand into new markets

Develop adjacent businesses

Enhance customer relationships

Identify high-growth merger and acquisition targets

Address customers’ unmet needs

CHALLENGES

Deteriorating volume and margins

Pricing pressures

Commoditization

Channel/customer/

competitor consolidation

Underperforming channel

Complicated procurement practices

Stalled major customer growth

Branded products threatened by new

substitutes

Insatiable demand for

profit-draining services

Our Focus

4

We collaborate with our clients to navigate today’s challenges

and exploit future opportunities.

© 2014 Blue Canyon Partners, Inc.5

AcquisitiveOrganic

Which potential adjacencies?

Which geography, product line,

markets and applications?

Who are the high priority

candidates?

Which company to acquire?

Does this acquisition make

strategic sense?

Will the acquisition be

successful?

PROFITABLE GROWTH

How do we segment/prioritize?

How can we add value?

What is our market’s size/growth

potential?

Markets

Channels

Price

Innovation/

Solutions

Customer

Relationships

Is our channel a competitive asset?

What is the best channel design?

Do we have the right partners?

How do we combat price pressures?

How do we price to win?

How can we maximize our margins?

What is the next new idea?

What new business models?

Where to invest and where not?

How can we provide more value?

How can we strengthen?

How We Help Clients

Strategy Development | Strategy Implementation/Action Plans | China

© 2014 Blue Canyon Partners, Inc.

“Blue Canyon led us to a new

place that we wouldn’t have

seen without their work.”CEO

6

© 2014 Blue Canyon Partners, Inc.

Challenge: A leading high-tech company was

looking to expand into the wind power market

and engaged Blue Canyon to evaluate market

potential.

Solution: Blue Canyon assessed market

dynamics and needs and recommended three

sets of growth opportunities.

Result: Following Blue Canyon's

recommendations, the client was able to

increase its revenues by 15 percent in the first

year.

Case Study

7

© 2014 Blue Canyon Partners, Inc.

Challenge: A leading healthcare product

manufacturer needed to better understand

the needs of the market and wanted to better

align its product development, marketing, and

sales efforts to address market needs.

Solution: Blue Canyon distilled the key

issues among market influencers and worked

with the client to establish an expert panel to

define priorities across organizational

functions.

Result: Blue Canyon’s work resulted in a

nearly 20 percent increase in the client’s

revenues in the first year.

Case Study

8

© 2014 Blue Canyon Partners, Inc.

Challenge: An agricultural equipment

manufacturer wanted to understand why it was

losing market share in one of its primary

categories.

Solution: Blue Canyon uncovered several

factors and made a series of recommendations

and action plans to directly address the clients

worsening market position.

Result: Using Blue Canyon's action plan, the

client was able to immediately implement a

strategy to win back market share.

Case Study

9

© 2014 Blue Canyon Partners, Inc.10

With offices in Chicago and Beijing, Blue Canyon has been helping

clients in the world’s two largest economies for decades. Our

assignments have taken our consultants to every continent in the

world, spanning virtually every major industry.

© 2014 Blue Canyon Partners, Inc.

Our Thought Leadership

11

Our work has been featured in a

wide array of leading publications

Business Excellence

Chief Executive

Consulting Magazine

Marketing Management

Corp!

Customer Service Manager

Forbes

Industrial Engineer

Industrial Management

Industrial Supply

Industry Week

Material Handling & Logistics

Sales and Service Excellence

Transport Topics

© 2014 Blue Canyon Partners, Inc.

(847) 967-0801

contactus@bluecanyonpartners.com

bluecanyonpartners.com

BEIJINGCHICAGO

+8610-5735 1128

bcca.bj@bcca.com.cn

bcca.com.cn