Abode presentation final

AbodeMaking the budget hotel as happy as home

Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins

Sunday, October 17, 2010

What is a budget hotel like?


Budget hotels feel...

- Unpleasant- Lonely- Generic- Boring- Simply a place to spend the night- Technologically behind- One size fits all- A place to go out of necessity


How do you redesign the budget hotel experience and the business practices that go with it?


What is

Abode?


A new form of budget hotel

- Focused on guest experience and providing unexpected delight for a budget price

- A company that fosters community with its employees, guests and retail and service providers, and expresses great appreciation for all members of the community

- A leader in rethinking business structure to improve the well-being of its greater community


The Abode Guest Experience

- Primes Guests before they arrive to be in control of their Abode experience, using the “My Abode” web portal


Abode

My Abode Login

Hotels

About Guest Experience Community PartnersMy Abode

Design your Experience

Neighborhood

Check in

Check out

MM/DD/YYYY

MM/DD/YYYY

Room occupancy

1 +

Home away from Home

Make my Abode!

Room Decor

Clean Modern

Interested In

Babysitter

Interested In

Room Aromatherapy

Favorite Drink



- Create a soothing and designed room experience, of their choosing to make them feel at home


Room Morocco



- Uses technology to expedite checkin process and as a means for Guests to more easily engage with staff to ensure a positive experience.


Painless Digital Checkin & In room Interactive Panel



- Special Abode Events connect Guests with the local retailers for classes and events of special interest.


Special Event with Meditation Center



- Extra surprise perks and services to round out the experience.


Little treats to Delight Guests


The Abode Employee Experience

- Focused on measuring and keeping track of “Happiness Factor” of the employees and ensuring they are achieving their personal and professional goals.


Employee lunch interviews to measure happiness & attainment of goals



- Employee Abode webpage transparently shares current feelings in the Abode community using metrics, photo collections and Guest rating and comments


AbodeHotels

Our Goals Guest Experience Community PartnersContribute

Current Happiness Factor: 8.2 +

Abode in Action

What are our Guests saying today?

Brainstorm Hawaii decor, sweet Anna! Everybody, SHOUT!

The Moroccan room is the most exciting hotel room I have ever booked, I didn’t want to leave and was so excited when there was a knock at the door because I just kept getting little surprises. The Abode staff really made me feel at home.

- Mary staying in LA Abode

I discovered the worlds best cookies in New York, they are around the corner from Abode Midtown and were gifted to me when I arrived from George the Abode staff member who checked me in. That made my day!

- Paul staying in NY Abode

Why doesn’t every hotel offer free cooking classes? Abode you Rock! Now I can prove to my girlfriend I can cook.

- John staying in Miami Abode



- Dedicated to making each employee feel as if they are important and can contribute to the larger Abode community


Introduce your favorite local shop into the Guest Experience



- Long-term and short-term benefits that keep the employees excited and fresh


Special surpise perks that increase long-term and short-term happiness


The Abode Extended Community Experience

- Provide a true sense of community where each Abode hotel is located by becoming an active and empowering member of the neighborhood.


Bring the local neighborhood in and support their business and needs.


AbodeMaking the budget hotel as happy as home

Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins


Questions?


Abode presentation final

Documents

Transcript of Abode presentation final