ABCs: The Building Blocks for Programmatic Campaigns | Choozle
Transcript of ABCs: The Building Blocks for Programmatic Campaigns | Choozle
ABCs: The Building Blocks for Programmatic CampaignsMarch 29, 2016
• Audiences
• Budget
• Creative
Agenda
Use your Insights to influence target audiences.
Build your custom audience.
How to Pick a Budget?• How much are you investing
in digital content?• 70% of small B2B
websites do not contain a call-to-action
• Effective call to action: 20-95% conversion
• Campaign geographic reach
• Narrow vs. broad targeting?
Upload assets (creative, custom geo)
• Data targeting• Contextual Targeting• IP Targeting• Geo-location
Targeting• Retargeting
BONUSSelecting Targeting Types
BONUSUse dashboard to assess quickly
BONUSAsk questions
BONUSClone for easy setup
BONUSReports, Reports, Reports
QUESTIONS?
the SIMPLE digital marketing platformLearn more at choozle.com