ABCN Conference Berlin

43
RONALD VAN DEN HOFF @rvandenhoff #SOCIETY30

description

Keynote on society30 + S2M value network.May 2011. Berlin, Germany.

Transcript of ABCN Conference Berlin

RONALD VAN DEN HOFF

@rvandenhoff

#SOCIETY30

ZOMBIE BLOOPERS

CONSUMERS

FINANCIALS

CORPORATIONS

€QUANGO’S

GOVERNMENT &POLITICIANS

ZOMBIEECONOMY

“WE TRY TO SAVE LABOUR POSITIONS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“IBM’s global workforce of

399,000 employees could reduce to

100,000 by 2017.

The firm would re-hire the workers as

contractors for specific projects.” Tim Ringo, head of IBM Human Capital Management

in Personnel Today, April 2010

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work with

almost anybody, anytime,

and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

SIMPLE, SMART, SHARING & SUSTAINABLE

simple

simple

smart

smart

sharing

TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONOUS RECIPROCITY

TO GIVE AWAY:AWAY=AWAY

sustainable

CROWD COLLABORATION

sharing

GOVERNMENT

QUANGO’S

PROSUMER

ORGANIZATION30

PROSUMER

INTERDEPENDENT ECONOMYCONNECTIVITYRECIPROCITYSUSTAINABILITY

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

VALUE NETWORKS:FROM ECONOMICSCARCITY TOECONOMICABUNDANCE

PROSUMER

PRODUCENTEN

(Y)OURQUEST

TOWARDS SOCIETY30

CONSEQUENCES:

-ECONOMIC LAWS

-DOING BUSINESS

- BEST PRACTISES

-INTERNET FUTURE

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FAFA FA

VALUE NETWORKS & VALUE CONSTELLATIONS

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

TRADITIONALRED OCEANMARKETS

TRADITIONALCOMPANIES

BLUE OCEANMARKET

UNCONTESTEDMARKETSPACE

NEWCLIENTS

TRADITIONALCLIENTS

BLUEOCEAN STRATEGY

DISRUPTIVEBYPASS

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION

DEVELLOPMENT

(Y)OURQUEST

TRADITIONAL CORPORATE CLIENTS DISAPPEAR

ZOMBIE- ECONOMY SCARCITY

SOCIETY30

FREE AGENTS: WHO & WHERE?MORE IMPORTANT!

4 KEY ELEMENTS SEATS2MEET.COM VALUE NETWORK

TRANSACTIONON-LINEPLATFORM

COLLABORATIONSOFTWARE&APPS

SOCIAL MEDIASOFTWARE

LOCATIONS:WORK&MEETINGSPACE

Online Matching

Mobile layar

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

sustainable

COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on Mobile

sustainable

S2M LAYARLOCATION FINDER .. .

.

SOCIALMEDIASTRATEGY

SOCIAL MEDIA STRUCTURE,

CONTENT AGGREGATION

&

BUZZ MONITORING

INCORPORATED IN

RESERVATIONS PLATFORM

MAXSTRATEGY

MAXSTRATEGY

projectplanning gadgets networking

plastic environment

government money banks Itsystems

webapps society30 coach nlp

MAXSTRATEGY

MOBILECHECK IN

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

CONTENTCURATION

REAL TIME

ON DEMAND

RELEVANCE

Integration 200+ apps

Checkin tools

Matching people

Realtime reviews

Weblog

Events

+ more

User Generated Content

RESULTS

PROFITABILITY3X HIGHER,

SOCIAL CAPITAL NOT EVEN COUNTING

MARKETINGSALES

PRRESERVATIONS

VALUE CHAIN

VALUE NETWORK

3 FTE NOW,

USED TO BE 20!

FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR

WE ARE GOING INTERNATIONAL!

SIMPLE,SMART, SHARING& SUSTAINABLE

DESIGN YOUR OWN FUTURE WITH THESEATS2MEET.COM VALUE NETWORK

DESIGN

smart