Abc Data On Publishing Performance

Vacumet encourages recycling. VACU-BRITE®, HoloPRISM® and HoloSECURE® Papers are recyclable.

Please check the recyclability of Post Processing (Inks, Adhesives, Boards).

HoloPRISM® and VACUBRITE® Papers for Publishing Industry

Data from Audit Bureau Census

Vacumet produces metallized and holographic papers suitable for promotions, packaging, point-of-sale displays and more.Vacumet’s papers have been used for several promotional magazine and brochure covers. Vacumet’s role involved the manufacturing of millions of covers including;• Custom holographic art development• Art file support for printing• Oversight of printing and delivery to bindery

Evaluation of 8 monthly periodicals, featuring HoloPRISM holographic paper shows an average newsstand increase of 32%.

Represents over 11,000,000 magazine copies.

TV Guide – 2 cover Dale Earnhardt Jr NASCAR tie-in22% increase in newsstand sales against average of 200,000 units

Doub

le (t

wo

wee

k) is

sue

feat

urin

g Ch

ristin

a Ap

pleg

ate

2 co

ver H

oloP

RISM

Ern

hard

t pap

er

050000

100000150000200000250000300000

WeekNewstand sales12 month avg+st dev-st dev

22% increase

25-Jan-07

16-Feb-07

10-Mar-

07

01-Apr-0

7

23-Apr-0

7

15-May

-07

06-Jun-07

28-Jun-07

20-Jul-0

7

11-Aug-0

7

02-Sep-07

24-Sep-07

16-Oct-

07

07-Nov-0

7

29-Nov-0

7

21-Dec-

070

50,000

100,000

150,000

200,000

250,000

Newstand SalesAverage-std. dev.+std. dev.

Three month celebration of Rolling Stone’s 40th Anniversary (data shown for 12 month newsstand sales of 2007)~200,000 additional newsstand copies sold during these 3 events representing an average newsstand sales increase of ~52%

TV Guide – 2 cover tribute to Dale Earnhardt – interesting to compare performance of “content rich” 7 cover promotion of Star Trek later in same period

2002

2 cove

r Ern

hardt H

oloPRISM pap

er

7 cove

r seri

es of S

tar Tr

ek (n

o speci

al eff

ects)

0

400000

800000

1200000

1600000


46% increase in sales

TV Guide – 4 cover Elvis Presley tribute (data taken +/- 3 months surrounding promotion)At this time, TV Guide subscription base was around 9 million and newsstand sales averaged 1.3 million

ELVI

S 4

cove

r ser

ies o

n Ho

loPR

ISM

pap

er

0

500000

1000000

1500000

2000000


30% increase in sales

Abc Data On Publishing Performance

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