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AthleteBiz Preview A USATF Foundation & TFAA Collaboration
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AthleteBiz Preview
A USATF Foundation & TFAA Collaboration
Imagine…
A New Vision for the Professional Athlete Experience
Dedicated Self-Branded
Website
Business
Card
New Funding
Model
Branding &
Community Impact
Training
Announcing…
~ Nick SymmondsT&F News
I want T&F to be a sport of young entrepreneurs who market their own brand.
~ Lauren Fleshman
My website should reflect who I am & what I care about, &
most important - provide real value for people.
Elevate the Online Sports Fan Experience to a New Level
A Trillion Dollar Industry
Credible Role in the Sweet Spot
of Highly Visible Social Causes
PHOTO: Michelle Obama Let’s Move Campaign
Run With US!
Did You Know…
We Are Revolutionizing How
Kids Get Exercise Everyday
Special Qualities of Track & Field
PHOTO: Brenda Martinez
Character of Track & Field Athletes
PHOTOS: Jason Richardson & Kara Patterson
All Shapes & Sizes
Deena Kastor
American Record Holder, Marathon
5’4”, 104 lbs.
Christian Cantwell
World Champion, Shot Put
6’5”, 335 lbs.
Compelling Story Lines
Kellie Wells overcame an abused childhood to become
a track champion and an inspiration. – Forbes, February 2012
Discuss thrower overcomes diabetes to compete at elite level.
Ryan Hall balances faith, charity, and running. – Los Angeles Times, January 2012
Cancer survivor Gabrielle Anderson strives for London.
– Universal Sports, May 2011
USATF Athlete Location Density
Expand Fan Base – Inspiring, Accessible Health/Fitness Role Model
Not Just for Core T&F Fans
Amplify Social MediaExtend Reach to New Audiences
Personal
Website
Not the Same Old
Stats and Bio Page
Johnny Smith
Shot Put
18 Meters
3-Time Champion
1904 Olympic Sensation
Get Creative
Dedicated Self-Branded Website
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5
11
22
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Empowered, Entrepreneurial, A CEO
No More Full Dependence
on Funding Sources
You Cannot Control
Show Me the Money
Donations Merchandise &
Memorabilia
Paid Community
Gigs
$25 - $2,016
Promotion – Business Card
Live Networking!
Your Brand – Tell Your Story
• What makes you extraordinary
• On and off the track
What Will Draw People To
Website Features
Unique
Matching/Search
Engine
Social Media
Blitz Page
Event
Promotion
Fun Facts
Surveys
…and so much more!
Your Circles – Bonding with Fans & Followers
Location
Event
University
UniqueTraits You
Promotion – Out of the Box
AthleteBiz
www.athletebiz.us
Complete
Questionnaire
Review
Draft Page
Customize/
Self-Brand
Live in
March 2014
A Site by Athletes, for Athletes
