1. Technology for the 21 st Century Kathy Sipple www.mysocialmediacoach.com

2. Kathy Sipple Social Media Specialist

• Founder/CEO of My Social Media Coach

• University of Michigan Graduate

• 2009 Winner: Indianas Most Influential Woman in Social Media

• Member of Mensa

• Social Media Specialist at Forward Progress

• 22 years in Sales and Marketing Technology

• Campaign Development in Social Media

• Trained and coached over 20,000 people

• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales..

3. Have you heard about?

4. Lots of sites out there

5. Evolution of Technology

• Written language >>> Printing press

• Mainframe computer >>> PCs/laptops

• Telephone >>> Mobile phones

• Internet/email >>> Chat/forums (Web 1.0)

• Web sites >>> Blogs/social sites (Web. 2.0)

• What next??

6. What is social media?

• Web 2.0 (a.k.a. read/write web)

• People having online conversations

• An opportunity!

• Context Did You Know?

7. Key Concepts

• Many to many relationships

• Ambient awareness

• Crowdsourcing

• Leaves a permanent trail

• The network beneath the network

• Blurry line between people and brands

• Integration with mobile devices

8. Who uses it?

• Varies by site

• Growing and changing

• Quantcast.com

9. Social network sites

• Facebook social, fun, photos, events

• LinkedIn professional, business

• Twitter quick bits of information

• Myspace younger

• NING develop your own social site

• Blog (web + log) Wordpress, Typepad, Blogspot

10. Social bookmarking

• What is it?

• Make your life easier

• Promote your own sites

• • Delicious

• • Digg

• • Stumbleupon

11. Other

• Flickr Photo sharing

• YouTube Video sharing/search

• Vimeo Longer video

• Slideshare Powerpoint presentations

• Dimdim Webinar

• SurveyMonkey Surveys

• Blip.fm, Grooveshark - Music

12. Newer on the scene

• Flowtown Drip marketing, lead capture

• Gist, Xobni - Aggregators

• Evernote, Dropbox Multi-platform storage

• Google Laboratories Always innovative!

13. Questions?

• 2 myths about social media:

• Myth #1: Its hard.

• Myth #2: Its easy.

14. Next steps

• Before joining in, listen

• Decide what makes sense for you

• Create an efficient, sustainable plan

• Claim your user ID

15. Thanks for coming!

• One-on-one coaching

• Group coaching

• Online training available

16. Lets Connect!

• Twitter.com/kathysipple

• Facebook.com/kathysipple

• LinkedIn.com/in/kathysipple

• Facebook.com/mysocialmediacoach

• [email_address]