AAS in Media

37
IN THE MEDIA 19th May 2012 Siri Fort Auditorium www.aasngo.org

description

AAs in Media 19th May 2012. Siri Fort Auditorium

Transcript of AAS in Media

Page 1: AAS in Media

IN THE MEDIA19th May 2012Siri Fort Auditorium

www.aasngo.org

Page 2: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

19.04.2012

Page 3: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

22.04.2012

Page 4: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

26.04.2012

Page 5: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

26.04.2012

Page 6: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

30.04.2012

Page 7: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

04.05.2012

Page 8: AAS in Media

IN THE MEDIA

Leading English

National Daily

04.05.2012

Page 9: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

04.05.2012

Page 10: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

05.05.2012

Page 11: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

06.05.2012

Page 12: AAS in Media

IN THE MEDIA

Leading English

National Daily

06.05.2012

Page 13: AAS in Media

IN THE MEDIA

Leading English

National Daily

06.05.2012

Page 14: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

07.05.2012

Page 15: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

11.05.2012

Page 16: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

14.05.2012

Page 17: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

15.05.2012

Page 18: AAS in Media

IN THE MEDIA

Leading English

National Daily

16.05.2012

Page 19: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

16.05.2012

Page 20: AAS in Media

IN THE MEDIA

Leading English

National Daily

17.05.2012

Page 21: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

17.05.2012

Page 22: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

18.05.2012

Page 23: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

18.05.2012

Page 24: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

19.05.2012

Page 25: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

19.05.2012

Page 26: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

19.05.2012

Page 27: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

21.05.2012

Page 28: AAS in Media

IN THE MEDIA

Leading Hindi

National Daily

22.05.2012

Page 29: AAS in Media

IN THE MEDIA

Leading English

National Daily

22.05.2012

Page 30: AAS in Media

IN THE MEDIA

THE NATIONAL

International Media

22.05.2012

Page 31: AAS in Media

IN THE MEDIA

Leading Hindi

Weekly

22-28.04.2012

Page 32: AAS in Media

IN THE MEDIA

Widely read

Hindi Daily

26.02.2011

Page 33: AAS in Media

IN THE MEDIA

Leading Tabloid

28.09.2012

Page 34: AAS in Media

IN THE MEDIA

Leading English

National Daily

15.01.2013

Page 35: AAS in Media

IN THE MEDIA

Widely read

Hindi Daily

08.03.2013

Page 36: AAS in Media

IN THE MEDIA

93May 2013 |

non-profi t organisation, Goel has come a long way. “Doing something for society has always been the mission of my life. Over the years I have realised that the root cause of all problems is the wrong attitude of people in our society. You may hear people cribbing and complaining, always talking about the problems but you will never hear anybody speaking of solutions. If the deep-rooted negative attitude can be transformed, then 50 per cent of the battle is already won. We need action and that too instantly,” says the 48-year-old social activist.

AAS focuses primarily on current social issues. “At present we are putting the spotlight on the negative eff ects of cancer, especially amongst women. I often meet people who have been detected with cancer and I’d observed how the diagnosis itself would lead to people losing heart and hope in life – but a positive attitude is exactly what is required to beat such a disease. Another trend I noticed amongst housewives is that they put their health at the end of the priority list and refuse to take tests; they want their husband and children to be in the best of health but when it comes to their own health, they seem to ignore it. We are thriving hard to change this attitude,” she says, while talking about how a healthy woman is responsible for a healthy family.

Recently, Goel organised an award ceremony for housewives, recognising that it is they who form an integral part of society. “Housewives often trap their talents under heavy blankets of countless social and homely obligations. Th ey could be great entrepreneurs, singers, artists, activists even while staying home, but do not go ahead because of their lack of confi dence. I tell them, you are not Mrs Sood or Mrs Agarwal, you have your

own identity, and I will help you fi nd it! A woman needs her due respect and housewives are an integral part of our society and hence the felicitation,” says Goel, who also writes, indulges in debates and is a thinker. According to her, a happy and healthy society can only be formed with the right mindset. “First change your attitude, focus on health and then wealth will eventually follow,” she smiles.

A commerce graduate from Delhi University, Goel has been blessed with worldly riches since her childhood yet she remains down-to-earth and works hard to uplift lives of many. She has inherited this quality from her father: “My father was into politics and I have seen him work at the grass-roots level.”

After getting married to chartered accountant Virendra Kumar Goel, her life has only steered towards higher planes. Her elder son Varun is presently completing his post graduation in GIS (Geography Information System) from University of Illinois, USA and the younger one Vishesh is a chartered accountant, working with Ernst & Young.

Having married into a conservative Marwari family, Goel did face obstacles, “But recently, in an interview, my mother-in-law told a journalist that she is proud of me. Th at was one of the happiest moments of my life,” she recalls. In 2009, Goel wrote her fi rst book in Hindi titled Khud Se Do Baatein. “Th is book documents short stories from diff erent chapters of my life that left a profound impact on me. When the book was launched, I remember my dad came, although he was very weak. He said he was proud of me and I am not his daughter but his son.” While Goel took his comment in a positive spirit, she looks forward to the day when being a daughter itself would be source of pride for a parent. •

May 2013 |

“Housewives often trap

their talents under heavy

blankets of countless social and

homely obligations.”

The NGO recently gave Housewives Awards to

felicitate the most important unit of the family.

choices

92 | May 2013

journeys

| May 2013

“Over the years I have realised that the root cause of all problems is the wrong attitude of people in our society.”

Recognising the need to fi nd her own identity, Varsha Goel decided not to conform to the defi ned role. She has established an NGO, Attitudinal Awareness in Society, which works to change the ‘negative attitude’ of people. By Priyanka Chakrabarti

Goel’s NGO’s main focus is spreading of attitudinal awareness in society.

Recognising the identity, Varsha to conform to thehas established aAwareness in Socto change the ‘nepeople. By Priyanka

OUT

U ntil 2005, Varsha Goel led the simple life of a housewife and a mother of two sons, who took pride in supervising her family. But things changed when one day she went to

drop her sons to school. “At the school, when mothers of other kids were introducing themselves, I noticed that everyone was a working professional – one was a proud doctor, the other a successful banker and when it came to me, I introduced myself as a homemaker; I could feel that my son was disappointed. Even when I would accompany my husband to parties or gatherings, he would often feel uncomfortable introducing me as his ‘housewife’. Th at is when I went on a self-

introspection voyage and questioned myself. I had education and talent, so why waste it, I thought,” she avers. In an attempt to create an identity for herself and to encourage others, she ventured into the sector of social service and took the task of encouraging women who have potential but do not tap it either because of lack of opportunities or their wrong attitude.

Today, known for being the founder of AAS (Attitudinal Awareness in Society), a

REACHING

Premium Women

Magazine

May 2013

Page 37: AAS in Media

IN THE MEDIA

Leading Women

Magazine

October 2012