Aargh! We keep missing our targets!
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Transcript of Aargh! We keep missing our targets!
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Aargh!Wekeepmissingourtargets!
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Thisisabriefpresenta6onabouthowtocreatearecipeforthesuccessofyourbusiness.
Hint:it’snotbycrea6ngtargets.
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Mostpeopleinbusinessthinkthatse$ngtargetsleadstobe.erresults.
Thetruth?Targetsareadangerousdistrac3on.
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Youspreadyour
remainingresourcestoo
thinly
Youstruggletohitsalestargets
Youcutcoststoprotect
profittargets
Example1:Yougetcaughtinthecost-cuHngtrap
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Everyoneworkslongerhourswithlessthinking
6me
Theymakemistakes
Youseeproduc6vity
fall
Youaddmoregoalsandcut
heads
Example2:Yougettoldto“domorewithless”
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Youinnovate
Youdivertresourcestonewventures(whicharelessprofitable)
Yourprofitsfall,soyoucutmarke6ngbudgets
Yourcorebusinessstagnates
Example3:Aggressivegrowthtargetsmeanthatyouhavetoinnovate
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Youchangemarke6ngmessages
Youweakenthe
brand
Youconfuse
customers/clients
Youseeresultsfalter
Example4:Targetsstartdicta6ngstrategy
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“Butwes6llhavetohitourtargets…”
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Sicktargetculture Healthytargetculture
• Cutcosts
• Domorewithless
• Demandmoregrowth
• Lettargetsdictatestrategy
• Createarecipeforsuccess,andtargetTHAT.
• Checkthatgrowthandprofitfollow.
Needed:ahealthierwaytosettargets
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“Createarecipeforsuccess,andtargetTHAT.”
Whatdoesa‘recipeforsuccess’looklike?
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Yourrecipeforbusinesssuccessincludesingredientslike:Yourexper3se–whatdoesyourorganisa6ondowell?Yourbrand–howdoyourclientsorcustomersexperiencewhatyouoffer?Asustainablefinancialmodel–howdoyoucreateprofit,repeatedly?(Avoidgenerali6eslike“goodpeople”)
?
Exper6se
FinancialmodelBrand
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So,wheredoesyourbusinessworkwell?Now,andinthepast?
Whichingredientsare‘eternal’andwhichneedupda6ng?
?
Exper6se
FinancialmodelBrand
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Andwhat’syourCAUSEasabusiness?Thiscouldbeyoursecretingredientformo6va6ngallstakeholders.
“Thisiswhatwecare
about.Thisiswhatwebringtotheworld.”
Cause
Exper6se
FinancialmodelBrand
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Ifthoseareyourkeyingredients,howdoyoucombinethemforsuccess?Whatgoodbusinessprac6cesdo
youfollow?
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Here’sanexampleofgoodwaystocombineingredients:
Cause
Exper6se
Financial
modelBrand
Dofewerthingsbe]er
Focusongrowingtheprofitablecore
Behighlyselec6veaboutinnova6on
Increasevaluetothecustomerover6me
Buildexper6setobecomeworld-class
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Together,thisisyourrecipeforsucceedingasabusiness.
IngredientsHowtocombinethem
Cause
Exper6se
Financial
modelBrand
Dofewerthingsbe]er
Focusongrowingtheprofitablecore
Behighlyselec6veaboutinnova6on
Increasevaluetothecustomerover6me
Buildrelevantexper6setobecomeworld-class
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RatherthanseHngtargetsinthetradi6onalway,findwaystomeasurehowwellyou’refollowingyourrecipe.
Withagoodrecipe,growthandprofitwillfollow.
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Doyousensethattargetsaren’tworkinginyourbusiness?Wantarecipeforahealthybusinessinstead?
Contactme:[email protected]