A2 media portfolio evaluation b
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Transcript of A2 media portfolio evaluation b
MAGAZINE ADVERT
A common convention of
magazine adverts is the release date. Most adverts I
looked at had the date at the bottom, but in bold writing, clearer than most of the typography on the advert. I
followed this convention as it is important for the audience to see.
The black writing behind the pale
pink background makes the date a focal point of the advert, and clear
for the audience to see.
Another common feature of
magazine adverts is the record label
logos. By following this convention, it
emphasises the popularity of the artists, as they belong to a well known, wealthy
record label. This makes the
audience more likely to take notice of the
advert.
On many of the adverts for ‘pop’
albums I looked at, a common feature was the artists website at
the bottom. We decided to use this
convention as it would appeal to my target audience of
teenagers. They are most likely to use the internet and social network,
therefore having the artists websites
creates more entry points for the right target audience..
Similarly, to my previous point, we
used another common convention of existing adverts when including the ITunes logo. Our
target audience are more likely to use ITunes, therefore
will be more interested in the
advert after seeing the logo. It also
presents the album or song to be
‘popular’ as it is on a well known online
music store.
A common form of pop album magazine adverts is having the name of the album
and artists name, in the centre of the page as one of main focal points. We
developed this convention, as shown in the ‘Lights’ advert, by swapping the
name of the arts round with the album name. The album name is larger
because as a group we thought the audience are more likely to remember
the word that catch their eye first.
The typography we used was also following a common ‘pop’ genre form. The ‘showbiz’ and girly appearance of
the writing connotes the genre and type of song the advert is promoting, and makes it easily recognisable as a pop song by using this convention. The
illuminous pink also attracts our target audience of teenage girls, as pink is
stereotypically a girly colour.
MAGAZINE ADVERT
We included a preview of some well known songs that feature on the album that we are
advertising. This is a common convention of pop album adverts. This convention gives our
audience a taster of what to expect from the album, therefore enticing them in. By using a small selection of well known songs, this can attract a larger audience as people who have only listened to songs on the radio can access
the artists through their album.
We used the same typography as the rest of the text on the advert, but smaller as we didn’t want it to take the audiences attention away from the actual name of the album and the
artists themselves.
MAGAZINE ADVERT
The main focal point of magazine adverts for the pop genre is a
large central image of the artist/s themselves. By using this
common convention of existing media products, our advert is
recognisable as the same genre as other artists, such as Olly
Murs. Similarly to our advert, the image of Olly is in the centre of the advert, enlarged to take up
most of the page.
By doing this, our audience can recognise the artists on other
media platforms, when watching the music video in TV, or seeing
the digipak on sale in shops. They then have access to the artists and their song in more
than one way, and are more likely to buy the album.
DIGIPAK
A convention of a real digipak front cover is
having the artists featuring. This is
particularly common in the pop genre. On Little
mix’s front cover, the four girls take up the
majority of the page. We used this convention as the artists are the most important thing for the audience to see; they
are easily recognisable.
The album name also takes up a lot of space
on pop covers, as this is something the audience will have remembered from advertisements
and other entry points on different media
platforms.
To create personal identity for the
audience, we have used a convention of mis-en-scene. The artists are purposely dressed in
high street clothing so the audience can see the album cover and immediately relate to their idols. However
they still look glamorous and ‘celebrity’ like. This is a common form used on most digipak covers
in the pop genre.
The typography within the pop genre is also
rounded and circular as this is stereotypically
girly. We developed this by using the same style as the magazine advert so the target audience
will recognise it.
DIGIPAK
As well as the front cover, a common
convention of real media digipaks is to have the
artists image feature on the page. Most examples I have looked at have an medium long shot of the
artist, posing.
We have used but developed this convention as we have included the artists on the back cover, but in a different way to
usual. Our artist image is a long shot of the three girls – from behind – in
silhouette style. Although the audience already
know what the girls look like, it creates an element of surprise like a show is about to start, therefore
portraying that the album and DVD will be like a
‘show’.
All digipaks I looked at included the barcode, copy right information and the record labels
logo. We used this convention to make our digipak look as realistic as possible. Having the
record label present also shows that our artists
belong to a well known company, and shows it is
a high budget production, making the audience more likely to
buy it.
The song list and description of the DVD is in small writing as it is
something for the audience to read once they’ve picked up the
digipak or bought it. The image is the main focal
point of this page, so the text doesn’t have to be
as large.
DIGIPAK
On the cover for the DVD, we used a
common form of pop album digipaks by
including the lyrics to the main featuring song. This is so our target audience of
young teenage girls can feel involved with the digipak, album and artists by having the
option to sing along to the song, creating entertainment and
escapism.
We made the background the most stereotypically girly
colour – pink – to relate to the target
audience as much as possible, and follow a typical convention of a
real pop album.
The typography of the lyrics is also very
girly, and was intended to look as if
the artists themselves had hand written it out. This
therefore makes the audience feel more in
touch with their idols. In most pop
albums, the typography is a
common convention used to appeal to the
certain target audience.
Having girly images to attract the
audience is another form we used from
real media products. This was to break up the text and make the page more attractive.
DIGIPAK
Because our target audience are
younger teenage girls, we decided to use a convention to make our digipak most appropriate.
Digipaks of the same genre include a lot of imagery on
the inside pages rather than text to make the digipak more appealing to
look at.
The imagery we used related to the main feature song.
Like Andrew Goodwin explained for music videos, there is usually
relation between visual imagery and
lyrics.
The first image is of one of the artists
blowing bubble-gum, and is an extreme
close up. We developed the convention as
typically, pop albums contain long shots of the artist, across a number of pages
forming one image. Although our images are separate, instead of a joint image, they
still relate to each other.
The bubble gum is then popped on the opposite page with
the words ‘bang bang’, relating to both
the main song and previous image.
DIGIPAK
Once again we used and followed a
common convention of having a close up of the artist on the
CD design. We used an extreme close up of one of the artists eyes for the CD. We
also edited the photo to add a pink colour tone to fit with the
colour scheme on the rest of the digipak. Its also common to
have the artists name on the CD, effectively
making it another ‘front cover’. We
followed this convention as it more
visually appealing than having a plain image, CD’s from
other genres usually have.