Research

What is a music video?

What is a digipak?

Audience

Methodology

“you could also consider the musical tradition from which the artists are influenced. Mumford's instruments for example are iconic of the folk genre. Musically, they offer an updated version but their instruments in the video are an acknowledgement of their influences.”

Production Process

Research

Types of video/music genre

What is a digipak? Target audience SONG

Music videos from similar artists

Codes and Conventions

Planning

Type of music video Basic ideas Analysis of lyrics

Specific ideas

Shot list

Storyboard

Animatic

Shooting schedule

Ideas - Planning

Organisation