A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self,...
Transcript of A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self,...
![Page 1: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/1.jpg)
A Value-Based Approach to Co-Designing Symbiotic solution
![Page 2: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/2.jpg)
![Page 3: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/3.jpg)
Challenge : complexity of the value network
few methods and tools
3/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 4: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/4.jpg)
Design tools dealing with stakeholder relation within a system
Engaging stakeholders’ active participation in design process
Figure 1 Positioning VCM
Indication of the basic process for value exchange
4/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 5: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/5.jpg)
How can we engage stakeholders in co-designing mutually beneficial solutions through value e
xchange process?
RESEARCH QUESTION
5/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 6: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/6.jpg)
6/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 7: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/7.jpg)
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
7/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 8: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/8.jpg)
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING
TOOLS /METHODS
STAGE NEED & RESOURCE ANALYSIS
During workshop Before workshop
8/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 9: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/9.jpg)
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING
TOOLS /METHODS
STAGE NEED & RESOURCE ANALYSIS
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit
System map
Before workshop
Interview
Survey
Literature review
9/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 10: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/10.jpg)
CONCEPT DEVELOPMENT
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Interview
Survey
Literature review
Stakeholder’s general needs
Brainstorming
Resource toolkit Resource toolkit
System map
10/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 11: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/11.jpg)
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Interview
Survey
Figure 2. Potential stakeholder cards
Figure 3. Local resource cards Figure 4. Supportive icon cards
Literature review
Brainstorming
Resource toolkit Resource toolkit
System map
11/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 12: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/12.jpg)
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit
System map
Before workshop
Interview
Survey
Literature review
12/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 13: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/13.jpg)
Figure 5 Stakeholder dialogue
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Literature review
Resource toolkit Resource toolkit
System map
13/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 14: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/14.jpg)
Figure 7 Process of workshop
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Literature review
Figure 6 Need matrix (Baek, 2014)
Resource toolkit Resource toolkit
System map
14/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 15: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/15.jpg)
Figure 7 Affinity diagram
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
System map
Before workshop
Literature review
Figure 8. Clustered needs
Resource toolkit Resource toolkit
15/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 16: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/16.jpg)
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit Resource toolkit
System map
Before workshop
Literature review
Figure 9 Need and resource matching using resource toolkit
16/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 17: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/17.jpg)
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Resource toolkit Resource toolkit
System map
Before workshop
Literature review
17/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Interview
Survey
Figure 16. Idea selection through voting
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 18: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/18.jpg)
Figure 10 System map
TOOLS /METHODS
STAGE
During workshop
Need matrix
Stakeholder dialogue
Affinity diagram
Before workshop
Literature review
Resource toolkit Resource toolkit
System map
Figure 11 Idea development through system mapping
18/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Interview
Survey
CONCEPT DEVELOPMENT NEED & RESOURCE MATCHING NEED & RESOURCE ANALYSIS
![Page 19: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/19.jpg)
P: Producer C: Consumer E: Elderly people
Figure 12 ‘Neighbouring producer community’ concept
19/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Producer
Producer
![Page 20: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/20.jpg)
P: Producer C: Consumer E: Elderly people Figure 12 ‘Neighbouring producer community’ concept
21/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
labour
profit profit
Food package in bundle
VALUE EXCHANGE
Producer
Producer
![Page 21: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/21.jpg)
P: Producer C: Consumer E: Elderly people Figure 12 ‘Neighbouring producer community’ concept
20/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
consumers’ feedback
Information on production
VALUE EXCHANGE
Producer
Producer
![Page 22: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/22.jpg)
22/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
Information sharing product management
VALUE EXCHANGE
Producer
Producer
![Page 23: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/23.jpg)
• Enabling participants to find the value exchange opportunities in intersection of needs
INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
23/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 24: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/24.jpg)
Figure 13 Outsourcing resources for value exchange P: Producer C: Consumer
VALUE EXCHANGE
E: Elderly people
labour
profit profit
Food package in bundle
24/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
• Enabling participants to seek potential resource by providing sufficient and relevant resour
ce pool
INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
![Page 25: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/25.jpg)
• Enabling participants’ ideation more concrete, flexible and realistic with supportive toolkits
32%
13%
10%
6%
“I could articulate the ambiguous idea into concrete one by watching the specific resource images”
“I could find new resources which I didn’t know before”
“I could come up with new idea with I’ve never been thought”
“I could derive more specific and realistic idea by utilizing available resources”
25/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
![Page 26: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/26.jpg)
IMPLICATION OF VCM
26/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
• practical strategies for co-designing symbiotic solution
• identifying opportunities for value exchange
• integrating various needs into systemic solution
• facilitating stakeholders’ engagement in co-design process
![Page 27: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/27.jpg)
FURTHER STUDY
• Application of VCM to case studies in different contexts for validation
• Measuring and evaluating the equivalence of exchanged value
27/27 A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTION SERVDES 2016
![Page 28: A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek](https://reader031.fdocuments.us/reader031/viewer/2022030305/5874c37c1a28ab8f508b5d35/html5/thumbnails/28.jpg)