A User-Generated Digital World - itu.int€¦ · A User-Generated Digital World ... Strategy and...
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International Telecommunication Union Helping the world communicate A User-Generated Digital World Preparing for ITU TELECOM WORLD 2006 Preparing for ITU TELECOM WORLD 2006 “ “ Living the Digital World Living the Digital World ” ” 29 29 th th September September 2006 2006 http://www.itu.int/spu http://www.itu.int/spu Lucy Yu Policy Analyst International Telecommunication Union Strategy and Policy Unit The views expressed in this presentation are those of the author and do not necessarily reflect the opinions of the ITU or its Membership.
Transcript of A User-Generated Digital World - itu.int€¦ · A User-Generated Digital World ... Strategy and...
InternationalTelecommunicationUnion
Helping the world communicate
A User-Generated Digital World
Preparing for ITU TELECOM WORLD 2006Preparing for ITU TELECOM WORLD 2006““Living the Digital WorldLiving the Digital World””
2929thth SeptemberSeptember 20062006http://www.itu.int/spuhttp://www.itu.int/spu
Lucy YuPolicy Analyst
International Telecommunication UnionStrategy and Policy Unit
The views expressed in this presentation are those of the author and do not necessarily reflect the opinions of the ITU or its Membership.
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Helping the world communicate
29 September 2006
User Generated Content: what is it?
Online content that is produced by users of websitesAuthentic mediaLead-user innovationReader-created context
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29 September 2006
Or is it?
An overall trend toward a two-way network: Example analogue is the spread of solar energy units to homes and businessesSocial networking; journalism; educational; creative/artistic/fun etc.
InternationalTelecommunicationUnion
Helping the world communicate
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29 September 2006
Scale and Scope
05
101520253035404550
Jun
2005
Aug
2005
Oct
200
5
Dec
200
5
Feb
2006
Apr 2
006
Jun
2006
MySpace
YouTube
Uni
que
user
s (m
illion
s)
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Scale and ScopeTop 10 websites by brand at April 2006
0
20
40
60
80
100
120
Yahoo! Microsoft MSN Google AOL eBay MapQuestMySpace RealNetw ork
Amazon0
50
100
150
200
250
300
350
400
Unique users
Time spent peruser per month
Uni
que
user
s (m
illio
ns)
Min
utes
per
use
r per
mon
th
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Scale and Scope
Top 5 social networking sites according to retention rate (April 2006)
01020304050607080
MySpace MSN Groups Facebook Xanga.com MSN Spaces
Ret
entio
n ra
te (%
)
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Multi-dimensional Impact
Social networking, communities and local and wider knowledge basesBusiness models and revenue streamsLegal and social implications
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Networking and Knowledge
Social interaction and participation‘Citizen journalism’Knowledge sharing, capacity building and community outreach
Element of overlap or ‘cross-promotion’
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Helping the world communicate
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Networking and Knowledge
Social interaction and participation‘Citizen journalism’Knowledge sharing, capacity building and community outreach
Element of overlap or ‘cross-promotion’
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29 September 2006
Making the Money
AdvertisingSale of digital currency and objects
Question of sustainability and growth
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The Future
Permanent trend toward two-way interaction?How will the market evolve?Threats and opportunities; must not overlook legal and social issues
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Helping the world communicate
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Thank you
International Telecommunication
Union
Lucy YuPolicy Analyst, Strategy and Policy Unit
[email protected]://www.itu.int/spu
http://www.itu.int/WORLD2006/
