A Study on Customer Preference of Induction Cooker

7/24/2019 A Study on Customer Preference of Induction Cooker

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A study on customer preference of Induction cooker/ Stove in Ghazipur city

SURVE !R"#E$% RE!"R%

Submitted to

Veer &ahadur Sin'h !urvancha( University) #aunpur

In partial fulfillment of the requirements of the degree of

&A$*E+"R ", &USI-ESS A.I-IS%RA%I"-

Submitted by: Under the Supervision of:

Sachin Rai Mrs. Neetu SinghB.B.A. 4thSemester Assistant professor )Roll Number - 546005 !epartment of Business Administration"nrollment No. - #$0%

0123

%echnica( Education 4 Research Institute#ost-&raduate 'ollege( Ra)indrapuri

&ha*ipur-+,,00


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$ertificate

his is to certif thatSachin Rai#ursuing BBA 4thSemester from this institute has prepared the

sur)e pro/ect report entitled A study on customer preference of Induction cooker/ Stove in

Ghazipur cityin partial fulfillment of the reuirements of the degree of Bachelor of Business

Administration from 1eer Bahadur Singh #ur)anchal $ni)ersit( 2aunpur during the session

+0,-+04.

his report is based on research pro/ect underta3en bSachin Rai)under m super)ision during

the course of sith semester and fulfills the reuirements of regulations relating to the nature and

standard of BBA course of 1.B.S.#ur)anchal $ni)ersit.

recommend that this pro/ect report ma be sent for e)aluation5

Rahu( Anand Sin'h rs5 -eetu Sin'h

Associate #rofessor 7ead( Assistant professor)

!ept. of Business Administration !ept. of Business Administration


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.ec(aration

( Sachin Rai) hereb declare that this sur)e pro/ect report entitled A

study on customer preference of Induction cooker/ Stove in Ghazipur cityhas

been prepared b me on the basis of research done during the course of m sith

semester of B.B.A programme under the super)ision of rs5 -eetu Sin'h)

Assistant #rofessor( !epartment of Business Administration( "R( &ha*ipur.

his research pro/ect report is m bonafide 8or3 and has not been submitted

in an form to an $ni)ersit or nstitute for the a8ard of an degree or diploma

prior to the under mentioned date. bear the entire responsibilit of submission of

this pro/ect report.

5th

No)ermber +04

Sachin Rai

BBA 4thsemester!epartment of Business Administration

echnical "ducation Research nstitute

#.&. 'ollege( &ha*ipur


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I-.E6 ", $"-%E-%S

#reface

Ac3no8ledgement

$*A!%ER 72

ntroduction to the topic9999999999999999.

$*A!%ER70

:b/ecti)e999999999999999999999944

Scope99999999999999999999999..45

$*A!%ER78 Research Methodolog 999999999999999946

$*A!%ER73

!ata Analsis nterpretation 999999999999..5;


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!reface

he first real insight of an organi*ation for management student comes onl during his

preparation of pro/ect 8or3 because student first interacts 8ith real practical 8or3. his is first

introduction to industr and its 8or3ing. his pro/ect 8or3 snthesi*e the theoretical concept

learn in the class room and its practical orientation in organi*ation.

n m pro/ect ha)e studied theA study on customer preference of Induction cooker/ Stove

in Ghazipur city5

he


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depicted recommendation 8hich concludes the 8hole repot( that is( gi)es a brief description of

the process emploed so far. t also sho8ed anneure 8hich contains a format of the

uestionnaire used for the purpose of data collection.

,IVE $*A!%ER:7

one title conclusion contains the list of sources from 8here the matter and information is

collected this chapter is Bibliograph. t contains the list of boo3s( author( )olume number( issue

ear( publisher etc.


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Ackno;(ed'ement

'ompleting the 8or3 assigned b a single hand is not al8as possible. he same 8as here and

this is an opportunit to than3 all of them 8ho directl or indirectl shared their efforts to

complete tas3 gi)e to me.

8ould li3e to epress m heart felt than3 to r5 Rahu( Anand Sin'h @7:! !epartment of

Business Administration( &ha*ipur.

his research report could not ha)e been ta3en shape 8ithout the able guidance gi)en b

rs5 -eetu Sin'h Assistant #rofessor( .".R.. #.& 'ollege &ha*ipur.

astl( 8ould li3e to epress m than3s to m parents friends for their encouragement

support through out the duration of Research.

Sachin Rai

BBA 6thsemester


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$hapter72

Introduction

I-%R".U$%I"-


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he economic de)elopment of a countr to a large etends

dependson technological de)elopment. he technological de)elopment in allfields is necessar.

he loo3ing had been de)eloped to a high le)el. 7ere 8e are going to stud about the induction

sto)e 8hich plas an important role in the coo3ing. he induction sto)es also ha)e been

de)eloped b the technolog. he consumer preference in selecting induction sto)e

had become )er tough. As e)er compan is introducing their inductionsto)e 8ith more

features and 8ith a best performance 8hich is more important for creating a good name in the

induction sto)e mar3et. n e)er countr in induction sto)e companies are tring to produce

theinduction sto)e 8ith features 8hich satisfies the consumer. ")ercompan is using more

technolog as possible to attract the consumers. 7ence here 8e are going to stud about the

consumer preference and attitude to8ards induction sto)e.


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USES ", I-.U$%I"- S%"VE I- $""


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*istory of Induction cooker

An earl induction coo3er patent from ;0; illustrates the principle. he coil of 8ire S induces a

magnetic field in the magnetic core M. he magnetic field passes through the bottom of the pot

A( inducing edd currents 8ithin it. $nli3e this concept( a modern coo3ing surface uses

electronicall generated high-freuenc current.


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Cestinghouse decided to ma3e a fe8 hundred production units to de)elop the mar3et. hose

8ere named 'ool op + @'+ nduction ranges. he de)elopment 8or3 8as done at the same

R! location( b a team led b Bill Moreland and err Malar3e. he ranges 8ere priced at

D(500( including a set of high ualit coo38are made of Euadrapl( a laminate of stainless steel(

carbon steel( aluminum and another laer of stainless steel @outside to inside.


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nduction coo3ing technolog 8as introduced in the FGitchen of the


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n Asia a similar phenomenon has occurred. 7uge numbers of Asian households are s8itching to

induction for their 8o3 coo3ing due to the safer and cooler coo3ing en)ironment it pro)ides. All-

metal technolog @meaning that the pots don?t ha)e to be magnetic has been introduced in Asia

b #anasonic and is currentl being de)eloped b the "uropean manufacturers.

$hapter 70

Research ethodo(o'y

Avai(a=(e =rand in Ghazipur $ity


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a5 !resti'e

=5 !hi(ips

c5 !i'eon

d5 Suryae5 ahara>a

f5


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"=>ective

- o Stud about he


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Scope

he stud 8as restricted to onl t8in cities( the scope of the stud is to find out the beha)ior of

the consumers regarding the ualit and price( the stud is limited to the capabilities of the

respondents in appropriatel ans8ering the uestions( the stud is conducted on 00 customers

selected b sampling methods in each brand( the stud is of studing the customers? beha)ior

to8ards the induction coo3er.


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Importance

"conomic de)elopment of an nation to a large etend depends upon the de)elopment of

the technolog in that countr.

he success depends upon the technolog de)elopment in the nation. f the technolog is

de)eloped in e)er source then the consumer?s role in selecting induction sto)e 8ill be tougher.

Since a stud cannot be made in induction sto)e( so 8e feel a Fstud about consumer preference


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$hapter70


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Research ethodo(o'y

Research ethodo(o'y

@Research@

Research is a purposeful in)estigation. t is a scientific sstematic search for 3no8ledge

intimation on a specific topic research is use full research ob/ecti)e can be achie)ed if it is

done in propose process

ethodo(o'y


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he 8orld methodolog spell the meaning itself if the method used b the researches in

obtaining information. he data @information can be collected from primar sources secondar

sources. B primar data 8e mean data collected b researches himself for the first time to

collaborate the data 8hich has pre)iousl not been used is 3no8n as primar data B secondar

data 8e mean the data collected from )arious published matters( a Maga*ine ne8spapers status

of pre)ious research report etc. n other 8ords 8e can sa that the data 8hich as alread been

used our different purpose b different people is 3no8n as secondar #rimar data can be

collected through uestionnaire and personal inter)ie8 as for as concern m research is limited

to dealers personalit Secondar data are collected from the )arious boo3s /ournals ne8

spapereditional epert suggestions 8eb sites internet etc. Research is a common language

refers to a search of 3no8ledge. Research is scientific sstematic search for pertinent

information on a specific topic( infect research is an art of scientific in)estigation. Research

Methodolog is a scientific 8a to sol)e research problem. t ma be understood as a science of

studing ho8 research is doing scientificall. n it 8e stud )arious steps that are generall

adopted b researchers in studing their research problem. t is necessar for researchers to 3no8

not onl 3no8 research method techniues

%he scope of Research ethodo(o'y is ;ider than that of research methods .

he research problem consists of series of closel related acti)ities. At times( the first step

determines the nati)e of the last step to be underta3en. Ch a research has been defined( 8hat

data has been collected and 8hat a particular methods ha)e been adopted and a host of similar

other uestions are usuall ans8ered 8hen 8e tal3 of research methodolog concerning a

research problem or stud. he pro/ect is a stud 8here focus is on the follo8ing pointsL


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RESEAR$* .ESIG-7

A research design is defined( as the specification of methods and procedures for acuiring the

nformation needed. t is a plant or organi*ing frame8or3 for doing the stud and collecting the

data. !esigning a research plan reuires decisions all the data sources( research approaches(

Research instruments( sampling plan and contact methods.

Research desi'n is main(y of fo((o;in' types: 7

"plorator research.

+ !escripti)e studies

, "perimental

E6!+"RA%"R RESEAR$*7

he ma/or purposes of eplorator studies are the identification of problems( the more precise


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After onl design

Before after design

Before after 8ith control group design

1


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nformation from correspondents &o)t. publication

Mailed uestionnaire Report 'ommittees 'ommissions

Euestion filled b enumerators. #ri)ate #ublication

Research institute

!RIAR .A%A

hese data are collected first time as original data. he data is recorded as obser)ed or

encountered. "ssentiall the are ra8 materials. he ma be combined( totaled but the ha)e

not etensi)el been statisticall processed.


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Samp(in' .esi'nL he con)enience sampling is done because an probabilit sampling

procedure 8ould reuire detailed information about the uni)erse( 8hich is not easil a)ailable

further( it being an eplorator research.

Samp(e !rocedureL n this stud F/udgmental sampling procedure is used. 2udgmental sampling

is preferred because of some limitation and the compleit of the random sampling. Area

sampling is used in combination 8ith con)enience sampling so as to collect the data from

different regions of the cit and to increase reliabilit.

Samp(in' SizeL he sampling si*e of the stud is 00 users.

ethod of the Samp(in'

!ro=a=i(ity Samp(in'

t is also 3no8n as random sampling. 7ere( e)er item of the uni)erse has an eual chance or

probabilit of being chosen for sample.

!ro=a=i(ity samp(in' may =e taken inform of:

Simp(e Random Samp(in' Asimple random sample gi)es each member of the population

an eual chance of being chosen. t is not a hapha*ard sample as some people thin3 :ne 8a

of achie)ing a simple random sample is to number each element in the sampling frame and then

use random numbers to select the reuired sample. Random numbers can be obtained using our

calculator( a spreadsheet( printed tables of random numbers( or b the more traditional methods

of dra8ing slips of paper from a hat( tossing coins or rolling dice.

Systematic Random Samp(in'

his is random sampling 8ith a sstem


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Stratified Random Samp(in'

Cith stratified random sampling( the population is first di)ided into a number of parts or strata

according to some characteristic( chosen to be related to the ma/or )ariables being studied.


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n uota sampling the selection of the sample is made b the inter)ie8er( 8ho has been gi)en

uotas to fill from specified sub-groups of the population.

#ud'ment Samp(in'

he sampling techniue used here in probabilit P Random Sampling.

he total sample si*e is 00 profiles.

I have se(ected !ro=a=i(ity samp(in' method for this research study5

.ata $o((ection: - !ata is collected from )arious customers through personal interaction.

Specific uestionnaire is prepared for collecting data. !ata is collected 8ith more interaction and

formal discussion 8ith different respondents and 8e collect data about in)estment pattern of

people b face to face contact 8ith the persons from 8hom the information is to be obtained

@3no8n as informants. he inter)ie8er as3s them uestions pertaining to the sur)e and

collects the desired information.


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$hapter C 8

.ata Ana(ysis

4

Interpretation

E.. !o ou use nduction coo3er% sto)eQ

S5 -o "ption Respondent !ercenta'e

2 es 5, 5,K

0 No 4= 4=K

%ota( 211 211D


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Yes No

53%

47%

Induction cooker/ stove

E.+ Chich nduction coo3er% sto)e brand is easil a)ailable in our citQ


2 #hilips + +K

0 Sura 0 0K

8 Mahara/a ; ;K

3 #igeon + +K

9 #restige > >K

Ba/a/ +0 +0K

%ota( 211 211D


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Philips Surya Maharaja Pigeon Prestige Bajaj

21%

10%

19%

12%

18% 20%

Easily available in Ghazipur city

E.,. Are ou influence due to promotional scheme of nduction coo3er% sto)eQ


2 es 65 65K

0 No ,5 ,5K

%ota( 211 211D


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Yes No

!5%

35%

Infuence due to promotional scheme o Induction cooker/ stove

E.4. Chat ualities ou 8ant in our preferred nduction coo3er% sto)eQ


2 Schemes = =K0 Replacement ,0 ,0K

8 Carrant +0 +0K

3 !urabilit ,, ,,K

%ota( 211 211D


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S"he#es $epla"e#ent arranty &ura'ility

17%

30%

20%

33%

Bua(ities preferred Induction cooker/ stove

E.5. Chich factor is consider most b ou 8hen purchasing nduction coo3er% sto)eQ


2


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E.6. Are ou satisfied 8ith )arieties of nduction coo3er % sto)e present in the &ha*ipur 'itQ


2 #hilips + +K0 Sura 0 0K

8 Mahara/a ; ;K

3 #igeon + +K

9 #restige > >K

Ba/a/ +0 +0K

%ota( 211 211D


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E.=. Chich nduction coo3er% sto)e brand 8ill ou prefer for suitable priceQ


2 #hilips + +K

0 Sura 0 0K

8 Mahara/a ; ;K

3 #igeon + +K

9 #restige > >K

Ba/a/ +0 +0K

%ota( 211 211D


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E.>. Chich nduction coo3er% sto)e brand 8ill ou prefer for speedQ


2 #hilips + +K

0 Sura 0 0K

8 Mahara/a ; ;K

3 #igeon + +K

9 #restige > >K

Ba/a/ +0 +0K

%ota( 211 211D

E.;. Chich nduction coo3er% sto)e brand 8ill ou prefer for minimum cost of printingQ


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2 #hilips + +K

0 Sura 0 0K

8 Mahara/a ; ;K3 #igeon + +K

9 #restige > >K

Ba/a/ +0 +0K

%ota( 211 211D

E.0. Chich nduction coo3er% sto)e brand 8ill ou prefer for 8arrantQ


2 #hilips + +K

0 Sura 0 0K

8 Mahara/a ; ;K

3 #igeon + +K

9 #restige > >K


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Ba/a/ +0 +0K

%ota( 211 211D

E.. Are ou satisfied 8ith )erities of nduction coo3er% sto)e brands present in the &ha*ipurQ


2 es =6 =6K

0 No +4 +4K

%ota( 211 211D


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Yes No

7!%

24%

Satisfied ;ith verities of Induction cooker/ stove =rands present in the Ghazipur


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$hapter C 8

.ata Ana(ysis

4

Interpretation

,indin'


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$hapter C 3

$onc(usion

4

Recommendation

$onc(usion


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Recommendation


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BUES%I"--AIRE

BUES%I"--AIRE

.EAR RES!"-.E-%)

Mself Sachin Rai#ursuing B.B.A at .".R.. #.&. &7A#$R. see3 our responses and

3ind co-operation for the purpose of successful of m sur)e pro/ect report.


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7ANG :$

Sachin RaiB.B.A.4thsem

.".R.. #. &. 'ollege&ha*ipur

-ame:FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

A'e:FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

Address:FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

Gender:FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

"ccupation:FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF

E.. !o ou use nduction coo3er% sto)eQ

a es @ @b No @

E.+ Chich nduction coo3er% sto)e brand is easil a)ailable in our citQ

@a #hilips @ @b Sura @

@c Mahara/a @ @d #igeon @

@e #restige @ @f Ba/a/ @

E.,. Are ou influence due to promotional scheme of nduction coo3er% sto)eQ

a es @ @b No @

E.4. Chat ualities ou 8ant in our preferred nduction coo3er% sto)eQ

@a Schemes @ @b Replacement @

@c Carrant @ @d !urabilit @

E.5. Chich factor is consider most b ou 8hen purchasing nduction coo3er% sto)eQ

@a


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E.6. Are ou satisfied 8ith )arieties of nduction coo3er % sto)e present in the &ha*ipur 'itQ




E.=. Chich nduction coo3er% sto)e brand 8ill ou prefer for suitable priceQ




E.>. Chich nduction coo3er% sto)e brand 8ill ou prefer for speedQ




E.;. Chich nduction coo3er% sto)e brand 8ill ou prefer for minimum cost of printingQ




E.0. Chich nduction coo3er% sto)e brand 8ill ou prefer for 8arrantQ

@a 7p @ @b "pson @

@c 'anon @ @d Brother @

E.. Are ou satisfied 8ith )erities of nduction coo3er% sto)e brands present in the

&ha*ipurQ

@a es @ @b No @

E.+ &i)e 'omments for our brand.


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A Study on Customer Preference of Induction Cooker

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Transcript of A Study on Customer Preference of Induction Cooker