A Study of Brand Persoanlity FinalINDRA NOOYI

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PREFACE

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Preparing a project of this nature is an arduous task and I was

fortunate enough to get support from a large number o persons. I

wish to express my deep sense of gratitude to all those who

generously helped in successful completion of this report by sharing

their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to

Respected HOD Dr.Pramesh Gautam, Head of Department of

Business Management , SWAMI VIVEKANAND UNIVERSITY,

SAGARfor allowing me to undertake this project.

I feel extremely exhilarated to have completed this project under

the able and inspiring guidance of Miss Deepali Prohit he rendered

me all possible help me guidance while reviewing the manuscript in

finalising the report.

I also extend my deep regards to my teachers , family members ,

friends and all those whose encouragement has infused courage in me

to complete to work successfully.

SHRIKANT PATEL

MBA IIND SEM.

ACKNOWLEDGEMENT

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Preparing a project of this nature is an arduous task and I was fortunate

enough to get support from a large number o persons. I wish to express my

deep sense of gratitude to all those who generously helped in successful

completion of this report by sharing their invaluable time and knowledge.

It is my proud and previledge to express my deep regards to Respected ,

Head of Department Dr.Pramesh Gautam, Department of Business

Management , SWAMI VIVEKANAND UNIVERSITY SAGAR for allowing

me to undertake this project.

I feel extremely exhilarated to have completed this project under the able

and inspiring guidance of He rendered me all possible help me guidance while

reviewing the manuscript in finalising the report.

I also extend my deep regards to my teachers , family members , friends

and all those whose encouragement has infused courage in me to complete to

work successfully.

SHRIKANT PATEL

BBA IIND SEM.

DELCLARATION BY THE CANDIDATE

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Date :

I declare that the project report titled " A STUDY OF BRAND PERSONALITY

INDRA NOOYI " on Market Segmentation is nay own work conducted under the

supervision of MISS DEEPALI PROHIT Department of Business Management,SWAMI

VIVEKANAND UNIVERSITY SAGAR To the best of my knowledge the report does

not contain any work , which has been submitted for the award of any degree , anywhere.

SHRIKANT PATEL

MBA IIND SEM.

CERTIFICATE

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The project report A STUDY OF BRAND PERSONALITY INDRA

NOOYI been prepared by DEEPALI PROHITMBA IIT of MRS. ANKITA

SHARMAfor the partial fulfillment of the Degree of BBA

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner

CONTENTS

PREFACE

ACKNOWLEDGEMENT

CERTIFICATE

DECLARATION

History Achievements

Awards

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Price Work Development

HISTORY

Indra Krishnamurthy Nooyi

(born 28 October 1955) is an Indian-American business executive

and the current Chairperson and Chief ExecutiveOfficerofPepsiCo, the second largest food and beverage business

in the world by net revenue.[2] According to Forbes, she is

consistently ranked among World's 100 Most Powerful Women.[3]

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http://en.wikipedia.org/wiki/Indian-Americanhttp://en.wikipedia.org/wiki/Chairpersonhttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-pepsize-2http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/Forbes_Magazine's_List_of_The_World's_100_Most_Powerful_Womenhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-3http://en.wikipedia.org/wiki/Indian-Americanhttp://en.wikipedia.org/wiki/Chairpersonhttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-pepsize-2http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/Forbes_Magazine's_List_of_The_World's_100_Most_Powerful_Womenhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-3


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Early life and career

Nooyi was born in Madras (presently Chennai), Tamil Nadu, India.

She was educated atHoly Angels Anglo Indian Higher Secondary

School in Madras. She received a Bachelor's degree in Physics,

Chemistry and Mathematics from Madras Christian College in 1974

and a Post Graduate Diploma in Management (MBA) from Indian

Institute of Management Calcutta in 1976.[4] Beginning her career in

India, Nooyi held product manager positions atJohnson &

Johnson and textile firm Mettur Beardsell. She was admitted to Yale

School of Management in 1978 and earned a Master's degree in

Public and Private Management. While at Yale, she completed her

summer internship with Booz Allen Hamilton.[5]Graduating in 1980,

Nooyi joined the Boston Consulting Group (BCG), and then held

strategy positions at Motorola andAsea Brown Boveri.[6]

ACHIVEMENET

So before going through the case studies, I would like to throw a light on

the leadership, and its types. So leadership is the process of influencing

employees to work toward the achievement of organizational objectives.

And following is the common types of leadership styles:-

Autocratic Leader

One who makes all the decisions, tells employees what to do,

and closely supervises employees.

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http://en.wikipedia.org/wiki/Madrashttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Holy_Angels_Anglo_Indian_Higher_Secondary_Schoolhttp://en.wikipedia.org/wiki/Holy_Angels_Anglo_Indian_Higher_Secondary_Schoolhttp://en.wikipedia.org/wiki/Madras_Christian_Collegehttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Calcutta#Post_Graduate_Programme_.28MBA.29:_PGDM_.26_PGDCMhttp://en.wikipedia.org/wiki/MBAhttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Calcuttahttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Calcuttahttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-4http://en.wikipedia.org/wiki/Johnson_%26_Johnsonhttp://en.wikipedia.org/wiki/Johnson_%26_Johnsonhttp://en.wikipedia.org/wiki/Yale_School_of_Managementhttp://en.wikipedia.org/wiki/Yale_School_of_Managementhttp://en.wikipedia.org/wiki/Booz_Allen_Hamiltonhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-5http://en.wikipedia.org/wiki/Boston_Consulting_Grouphttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Asea_Brown_Boverihttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-Yale-6http://en.wikipedia.org/wiki/Madrashttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Holy_Angels_Anglo_Indian_Higher_Secondary_Schoolhttp://en.wikipedia.org/wiki/Holy_Angels_Anglo_Indian_Higher_Secondary_Schoolhttp://en.wikipedia.org/wiki/Madras_Christian_Collegehttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Calcutta#Post_Graduate_Programme_.28MBA.29:_PGDM_.26_PGDCMhttp://en.wikipedia.org/wiki/MBAhttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Calcuttahttp://en.wikipedia.org/wiki/Indian_Institute_of_Management_Calcuttahttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-4http://en.wikipedia.org/wiki/Johnson_%26_Johnsonhttp://en.wikipedia.org/wiki/Johnson_%26_Johnsonhttp://en.wikipedia.org/wiki/Yale_School_of_Managementhttp://en.wikipedia.org/wiki/Yale_School_of_Managementhttp://en.wikipedia.org/wiki/Booz_Allen_Hamiltonhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-5http://en.wikipedia.org/wiki/Boston_Consulting_Grouphttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Asea_Brown_Boverihttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-Yale-6


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Considered a Theory X-type leader.

Democratic Leader

One who encourages employee participation in decisions;

works with employees to determine what to do, and does not

closely supervise employees.

Considered a Theory Y-type leader.

Laissez-Faire Leader

One who takes a leave-the-employees-alone approach,

allowing them to make the decisions and decide what to do.

The case which I am going to discuss is related to the leadership styles

approached by CEO of Pepsi Co. Mrs Indra Nooyi. It examines the

importance of strategy and leadership in the transformation of a company.

Nooyi started her career at Pepsi Co. in 1994 as senior vice-president

(strategic planning). And she rose to the post of CFO in 2001 and became

CEO in 2006; instead she is the one and only most prominent Indian

women who have marked considerably in the corporate world.

Her primary objective was to achieve

performance with purpose. She has implemented a number of measures

to improve the sustainability of the companys operation and image by

focusing on improvement in the health implication of Pepsi cos products.

She quotes leadership is hard to define and good

leadership even harder. But if you can get people to follow you to ends of

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the earth, you are a great leader. As a leader, I am tough on myself and I

raise the standard for everybody, however, I am very caring because I

want people to excel at what they are doing so that they can aspire to be

me in the future.

DEVELOPMENT

As a SVP (senior vice president), the companys restaurant business which

they had acquired a decade earlier and in which they have invested billions

of dollars entered a sluggish phase with lower sales volumes, and profits.

She worked with Roger Enrico, the chairman and CEO of Frito lay who

was asked to take charge of Pepsi cos restaurant business as chairman and

CEO of Pepsi co worldwide restaurant.

They together investigated the problem and made

effort to analyse what was wrong with the business. So they had

collectively come to the decision that the main problem with them was, the

model of management which they were adopting was more suitable to

packaged goods industry rather than a restaurant business. And she

believes that restaurant business needs more capital investment than its

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beverage and snacks business and moreover, restaurant business did not fit

in with core Pepsi co business of snacks and beverages. So it her strategic

decision that led Pepsi co to spin off its restaurant business into

independent businesses.

So here I will discuss the situation prevailing when she

first get into Pepsico as a Senior Vice-President.

In 1996, Nooyi found that Pepsico

international beverages business had over expanded and its repercussion

were being reflected in companys balance sheet. They ran into huge

financial problems. Consequently, Pepsi cos international business

suffered huge losses amounting to US $576 million and assets impairment

or damages. While their sales increased by 5% to US $32 billion but its

earning reduced by 28% to US $ 1.1 Billion over 1995.

Nooyi worked with Enrico on US $ 35 billion worth of

deals that included a spin offs and divestitures (sales) to put Pepsi co back

on fast growth track. They assessed strong brands, good cash flows, and a

strong workforce as a Pepsis strengths. Between 1996 and 1999, Enrico

initiated rigorous financial controls to maximize Pepsi cos cash flow. And

its main objective was to ensure the proper and judicious use of their

financial resources in core areas and emerging markets. In 1998, she

helped Frito lay snack business in deciding the new distribution system as

requested by Head of Frito lay company, Mr. Steve Reinemund. She has

created new distribution system which reduces overall costs and gave sales

representative a more time with their customers. The Direct Store Delivery

(DSD) system worked on the strategy of directly stocking the shelves of

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the retailers through its sales force. It also enables the retailer to order

supplies directly from Pepsi co. So with the propagation of DSD systems,

the Pepsi co salesperson spend a fixed number of times in supply chain

cycle, in selling the product directly to retailers, stocking its shelves, and

also interacting with their customers. It fetches a dual benefit, as goods

will be directly delivered to the customers and it eliminates the middle

persons, thereby it pull down the costs. So it helps them to over shine to

coke company.

Between 1994 and 2001, she used her experience in strategic

planning and execution to undertake a number of strategic initiatives at

Pepsi co. which included the following:

The Tricon-Restaurant Spin-off

She spun off the restaurant chain business into an independent company

The Tricon- Restaurant constituting KFC, Taco Bell, and Pizza Hut

which was later renamed as Yum! Brands Inc. And she sold of the

companys larger restaurant to its existing shareholders and its smaller

restaurants to new investors.

She has visited each of restaurant across the country and

even at their competitors to get a detailed bottom up view of what had

gone wrong with the restaurant chain, as the profitability of which had

come down drastically.

So she found that the industry was saturated and

the fast food chains were competing aggressively with each other.

Moreover, she also found that Pepsi cos restaurant chains didnt makecomplete use of the scarce real estate. They catered only breakfast or

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dinners or only specific areas of dining, and underutilizing the other slots.

So she comes to the conclusion that Pepsi co could not add more utility or

value to the fast food industry with its service chain. The chain which

requires high capital investment, was labour intensive, and also generates

lower return as compare to Pepsi cos beverage and snacks businesses. So

her decision helps Pepsi co to focus on its core areas of operations namely,

beverage and snacks business while providing the restaurant chain to

perform independently.

The Tropicana Acquisition

She also acquired the Tropicana, the worlds biggest juice brands from

Seagram company ltd for the US $ 3.3 billion. It was indeed the biggest

acquisition in Pepsi cos history. It helps to step into market with healthy

beverages. And it also helps in competing with its rival competitors, Coca

Cola. She put lots of effort on assessing the advantage of acquisition ofTropicana for not only in terms of improving the companys brand image

as containing a healthy and convenient foods and drinks portfolio but also

in terms of its addition to Pepsi cos earning.

She had studied Cokes to the Pepsi cos board on Cokes

growth model and explained how the company had successfully reaped the

benefits of higher margins by separating its bottling operation in 1986. As

with reference to their past experience, she decided to spin off Pepsi cos

bottling operation into Pepsi bottling group in 1999 but this move had a

negative impact on the Pepsi cos revenue to the extent of US $7 billion.

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Nooyi Becomes CFO

She was promoted as the Chief financial Officer at Pepsi co in February

2000. A year later, she was selected as president and given a seat in board

of directors. As a CFO, she was responsible for innovation, finance,

procurements, investor relations, strategy, and information technology

functions. She used Quaker and Tropicana brands extensively to innovate

and develop an entire range of snacks which could be positioned as

healthy. Integrating of multi brand has been proved out to be very

challenging task for them. In order to put the Pepsi co on the fast growth

track, she adopted acquisition and development of new products and

achieving product synergies. So she merged Pepsi co with Quaker oats at a

cost of US $ 13.8 billion in 2001. The main objective was to help Pepsi co

to come up with healthy and nutritious snacks and beverages to fulfil the

changing needs and demand of consumers across the globe. So it enables

the company to acquire a leading sports drink which comprises 83.6% of

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non carbonated beverages and merger with Quaker oats helps to fill the

gap which Frito lay could not serve.

Challenge of Achieving Double Digit Growth Rates

One of the major challenges for Pepsi co was to assess with its new

competitors as coke was no longer its sole rival in the markets it had

ventured into. The new competition from American based company Kraft

Foods Inc. Who had earned revenue of US $ 42.2 billion, with employing

more than 103000 employees which was a leading snack foods and

beverages company.. And so as to tackle those competitors, she instantly

stressed more on innovations in Pepsi co products and adopted fresh sales

strategies to bridge the gap with its competition. Firstly she decentralise

its all units with their own president and CEO. The change that she had

initiated and adopted such as acquisition of Tropicana and Quaker oats and

spin off of Pepsi bottling group leads the Pepsi co to move ahead of itsrival coca cola co. And for the first time, Pepsi co entered the bottled water

and sports drink earlier than its rival. In 2006, the Pepsi cos Aquafina

brand of bottled water had the largest market share and followed by coca

colas Dasani. In sports drink also, Pepsi cos Gatarade accounted for 80%

market share. And Pepsi cos snacks accounted for 60% of snack food

market.

She has anticipated accurately about changing taste and preference

of consumers with the changing need of environment. When market for

the carbonated comes at saturated level, the focus of the consumer has

changed into health conscious products, juice and mineral waters which

substitute the carbonated drinks. So she successfully recognizes that

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consumer moving towards non carbonated drinks and she innovated

aggressively and met the need of changing choice and preference of

consumers.

According to analysts, after she became a CFO in 2000, the

companys annual revenue rose by 72% while their net profit more than

doubled, to US $ 5.6 billion in 2006.

Nooyi as CEO

In October 2006, she was promoted as Pepsi cos CEO because of her

diverse knowledge of global markets and ethnic background. As a CEO,

she believes that Pepsi co needs to prove themselves as a good and

sustainable global company. She not only focuses on profits but on making

Pepsi co one of the Defining Corporations of 21st century which meant

that Pepsi co should focus on the sustainability of the environment in

which they operates. In 2007, she comes up with three beautiful and

effective slogan, better for you, good for you, and fun for you in its

product portfolio.

Under her leadership, Pepsi co focuses from saturated US

markets to the emerging global markets. She increased the size of

executive members for a broader distribution of management decision

making power. She also continues to emphasize on the diversity ideology.

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According to her, Succession planning is critical. Our succession

planning process is designed to identify the kinds of experiences our

leaders need. Once identified, we put people in assignments that enable

them to build those skill sets

And most importantly, she believed that implementing strategic changes

in the organization, it was so important to communicate clearly the reasons

for the change in order to take the employees with the organization

through the change. she also motivates her employees to generates idea

before implementing any kind of change as she treat her employees as

most important management assets of the organization.

Strategic Acquisition as CEO

As CEO, she undertook a number of strategic acquisitions to bridge the

gap in Pepsi cos product portfolio. She focused more on coming up with

healthy and nutritious products. She acquired Blue bird snacks, a Brazilian

based company that manufactured snack foods and drinks, Sandora,

Ukraine based Juice Company and naked juice, a US based organic juice

and soy drinks. And even they signed with Unilever in ready to drink tea

joint venture and increased its presence in the healthy retail foods segment.

In 2008, she completed a Pepsi cos largest acquisitions of

Russian based juice company, Lebedyansky at a cost of US $13.8 billion.

So we can easily come to the conclusion that she is

really looking forward to provide consumers across the globe with a

healthy and nutritious snacks and beverages.

The Criticism

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Its not an unusual event if someone stands against her to criticize because

no one in this world is perfect and everyone commits mistakes. And

moreover merits and demerits are like complementary goods, which

always goes hand in hand, so to conclude, where there is an advantage,

there is a disadvantage also.

She also faced criticism of several grounds. She was

criticised for her lack of operational experience. Critics believes that she

was merely forecasting the regulations and following consumer trends

rather than making conscious efforts to make Pepsi products healthy.

According to the study conducted by City University, London, on the

worlds 25 largest food companies including Pepsi co and as per their

report, Pepsi co has failed to meet the global diet and health agenda. And

moreover, it was criticised that Pepsi co still targeted their market below

the age of 12 years old and they continued to stock of carbonated drinks in

schools. The soda offered by them were low on nutrition and contained

high level of sugar content and more calories than required as a part of a

healthy diet for children.

In 2003, when it was criticised that beverage contents

high level of pesticides, Pepsi claimed that they add pesticide to their

locally manufactured soft drink out of ground water and they were actually

using more than what the standard has prescribed for.

She was unable to put an end to that entire allegation

rose by critics even after becoming CEO. She is looking forward to carry

out independent test on Pepsi cos drinks for pesticide content which is a

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very costly and long term investment. And at the moment, it is not

permitted by central govt.

Leadership versus Organisational Behaviour

Leadership and individuals behaviour in organisation is the two

complementary stimuli. A good leadership can always influence their

employees to behave well and makes them dedicated and committed to

their organisation whereas poor leadership cant achieve what good leaders

can do. And following is the important trait associated with leadership.

1. Drive: leaders exhibit a high level of effort. They have relatively a

high level of desire for achievement; they are ambitious; they have a

lot of energy; they are tirelessly persistent in their activities, and they

show initiative.

2. Desire to lead: l. leaders have a strong desire to influence and lead

others. They demonstrate the willingness to take responsibility.

3. Honesty and integrity: leaders build trusting relationships between

themselves and followers being truthful or non- deceitful and by

showing high consistency between word and deed.

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4. Self-confidence: followers look to leaders for absence of self doubt,

therefore leaders need to show self confidence in order to convince

followers of the rightness of their goals and decisions.

5. Intelligence: leaders need to be intelligent enough to gather,

synthesise, and interpret large amounts information, and they need to

be able to create visions, solve problems, and make correct decision.

6. Job-relevant knowledge: effective leaders have a high degree of

knowledge about the company, industry, and in technical matters. In

depth knowledge allows leader to make well informed decisions and

to understand the implication of those decisions

7. Extraversion: leaders are energetic, lively people. They are sociable,

assertive, and rarely silent or withdrawn.

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PepsiCo executive

Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001.

Nooyi has directed the company's global strategy for more than a decade

and led PepsiCo's restructuring, including the 1997 divestiture of its

restaurants into Tricon, now known as Yum! Brands. Nooyi also took the

lead in the acquisition ofTropicana in 1998,[7] and merger with Quaker

Oats Company, which also broughtGatorade to PepsiCo. In 2006 shebecame the fifth CEO in PepsiCo's 44-year history.[8]

According toBusinessWeek, since she started as CFO in 2000,[9] the

company's annual revenues have risen 72%, while net profit more than

doubled, to $5.6 billion in 2006.[10]

Nooyi was named on Wall Street Journal's list of 50 women to watch in

2007 and 2008,[11][12] and was listed among Time's 100 Most Influential

People in The World in 2007 and 2008.Forbes named her the #3 most

powerful woman in 2008.[13]Fortune ranked her the #1 most powerful

woman in business in 2009 and 2010. On the 7th of October 2010 Forbes

magazine ranked her the 6th most powerful woman in the world.[14][15]

Compensation

While CEO of PepsiCo in 2011, Nooyi earned a total compensation of $17

million which included a base salary of $1.6 million, a cash bonus of $2.5

million, pension value and deferred compensation was $3 million.[16]

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http://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Yum!_Brandshttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-7http://en.wikipedia.org/wiki/Quaker_Oats_Companyhttp://en.wikipedia.org/wiki/Quaker_Oats_Companyhttp://en.wikipedia.org/wiki/Gatoradehttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-8http://en.wikipedia.org/wiki/BusinessWeekhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-Forbes-9http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-10http://en.wikipedia.org/wiki/Wall_Street_Journalhttp://en.wikipedia.org/wiki/Wall_Street_Journalhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-11http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-12http://en.wikipedia.org/wiki/Time_(magazine)http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-13http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-14http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-15http://en.wikipedia.org/wiki/Deferred_compensationhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-16http://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Yum!_Brandshttp://en.wikipedia.org/wiki/Tropicana_Productshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-7http://en.wikipedia.org/wiki/Quaker_Oats_Companyhttp://en.wikipedia.org/wiki/Quaker_Oats_Companyhttp://en.wikipedia.org/wiki/Gatoradehttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-8http://en.wikipedia.org/wiki/BusinessWeekhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-Forbes-9http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-10http://en.wikipedia.org/wiki/Wall_Street_Journalhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-11http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-12http://en.wikipedia.org/wiki/Time_(magazine)http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-13http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-14http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-15http://en.wikipedia.org/wiki/Deferred_compensationhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-16


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Honours, awards and international recognition

Forbes magazine ranked Nooyi fourth on the 2008 and 2009 list ofThe

World's 100 Most Powerful Women.[17]Fortune magazine has named

Nooyi number one on its annual ranking of Most Powerful Women in

business for 2006, 2007, 2008, 2009 and 2010.[18][19][20][21]In 2008, Nooyi

was named one of America's Best Leaders by U.S. News & World Report.

[22] In 2008, she was elected to the Fellowship of the American Academy

of Arts and Sciences.

[23]

In January 2008, Nooyi was elected Chairwoman of the US-India Business

Council (USIBC). Nooyi leads USIBC's Board of Directors, an assembly

of more than 60 senior executives representing a cross-section of

American industry.[24][25]

Nooyi has been named 2009 CEO of the Year by Global Supply ChainLeaders Group.[26]

In 2009, Nooyi was considered one of "The TopGun CEOs" by Brendan

Wood International, an advisory agency.[27][28] In 2010 she was named #1

onFortune's list of the "50 Most Powerful Women" and #6 onForbes'list

of the "World's 100 Most Powerful Women".[29][30]After five years on top,

PepsiCo's Indian American chairman and CEO Indra Nooyi has been

pushed to the second spot as most powerful woman in US business by

Kraft's CEO, Irene Rosenfeld.[31]

Nooyi was named toInstitutional Investor's Best CEOs list in the All-

America Executive Team Survey in 2008 to 2011.[32]

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http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/The_World's_100_Most_Powerful_Womenhttp://en.wikipedia.org/wiki/The_World's_100_Most_Powerful_Womenhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-17http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-18http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-19http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-20http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-21http://en.wikipedia.org/wiki/U.S._News_%26_World_Reporthttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-22http://en.wikipedia.org/wiki/American_Academy_of_Arts_and_Scienceshttp://en.wikipedia.org/wiki/American_Academy_of_Arts_and_Scienceshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-23http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-24http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-25http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-26http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-27http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-28http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-29http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-30http://en.wikipedia.org/wiki/Irene_Rosenfeldhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-31http://en.wikipedia.org/wiki/Institutional_Investor_(magazine)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-32http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/The_World's_100_Most_Powerful_Womenhttp://en.wikipedia.org/wiki/The_World's_100_Most_Powerful_Womenhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-17http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-18http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-19http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-20http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-21http://en.wikipedia.org/wiki/U.S._News_%26_World_Reporthttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-22http://en.wikipedia.org/wiki/American_Academy_of_Arts_and_Scienceshttp://en.wikipedia.org/wiki/American_Academy_of_Arts_and_Scienceshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-23http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-24http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-25http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-26http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-27http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-28http://en.wikipedia.org/wiki/Fortune_(magazine)http://en.wikipedia.org/wiki/Forbeshttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-29http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-30http://en.wikipedia.org/wiki/Irene_Rosenfeldhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-31http://en.wikipedia.org/wiki/Institutional_Investor_(magazine)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-32


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Year Name Awarding organization Ref.

2013 Honorary DegreeNorth Carolina State

University.

[33]

2011 Honorary Doctor of Laws Wake Forest University.

2011 Honorary Doctor of Laws University of Warwick. [34]

2011 Honorary Doctorate of Law Miami University. [35]

2010Honorary Doctorate of Humane

Letters

Pennsylvania State

University.

[36]

2009 Honorary Degree Duke University. [37]

2009 Barnard Medal of Honor Barnard College. [38]

2008 Honorary Degree New York University.

2007 Padma Bhushan President of India. [39]

2004 Honorary Doctor of Laws Babson College. [40]

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http://en.wikipedia.org/wiki/North_Carolina_State_Universityhttp://en.wikipedia.org/wiki/North_Carolina_State_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-33http://en.wikipedia.org/wiki/Wake_Forest_Universityhttp://en.wikipedia.org/wiki/University_of_Warwickhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-34http://en.wikipedia.org/wiki/Miami_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-35http://en.wikipedia.org/wiki/Pennsylvania_State_Universityhttp://en.wikipedia.org/wiki/Pennsylvania_State_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-36http://en.wikipedia.org/wiki/Duke_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-37http://en.wikipedia.org/wiki/Barnard_Collegehttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-38http://en.wikipedia.org/wiki/New_York_Universityhttp://en.wikipedia.org/wiki/Padma_Bhushanhttp://en.wikipedia.org/wiki/President_of_Indiahttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-39http://en.wikipedia.org/wiki/Babson_Collegehttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-40http://en.wikipedia.org/wiki/North_Carolina_State_Universityhttp://en.wikipedia.org/wiki/North_Carolina_State_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-33http://en.wikipedia.org/wiki/Wake_Forest_Universityhttp://en.wikipedia.org/wiki/University_of_Warwickhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-34http://en.wikipedia.org/wiki/Miami_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-35http://en.wikipedia.org/wiki/Pennsylvania_State_Universityhttp://en.wikipedia.org/wiki/Pennsylvania_State_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-36http://en.wikipedia.org/wiki/Duke_Universityhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-37http://en.wikipedia.org/wiki/Barnard_Collegehttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-38http://en.wikipedia.org/wiki/New_York_Universityhttp://en.wikipedia.org/wiki/Padma_Bhushanhttp://en.wikipedia.org/wiki/President_of_Indiahttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-39http://en.wikipedia.org/wiki/Babson_Collegehttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-40


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Memberships and Associations

Nooyi is a Successor Fellow of the Yale Corporation.[41] She serves as a

member of the Foundation Board of the World Economic

Forum, International Rescue Committee, Catalyst[42] and the Lincoln

Center for the Performing Arts. She is also a member of the Board of

Trustees ofEisenhower Fellowships, and has served as Chairperson of the

U.S.-India Business Council.

Nooyi serves as an Honorary Co-Chair for the World Justice Project.The World Justice Project works to lead a global, multidisciplinary effort

to strengthen the Rule of Law for the development of communities of

opportunity and equity.

Popular culture and shows

Nooyi has also been mentioned in two episodes of the hit CWshow, Gossip Girl, where one of the main characters, Blair Waldorfplansto get an internship under her.[43]

Personal life

Nooyi is married to Raj K. Nooyi. They have two daughters and residein Greenwich, Connecticut. One of her daughters is currently attending the

School of Management at Yale, Nooyi's alma mater.[44] Forbes ranked herat the 3rd spot among 'World's Powerful Moms' list.[45]

Her elder sister Chandrika Krishnamurthy Tandon is a well-known singer.

[46]

Conclusion

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http://en.wikipedia.org/wiki/Yale_Corporationhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-41http://en.wikipedia.org/wiki/World_Economic_Forumhttp://en.wikipedia.org/wiki/World_Economic_Forumhttp://en.wikipedia.org/wiki/International_Rescue_Committeehttp://en.wikipedia.org/wiki/Catalyst_(nonprofit_organization)http://en.wikipedia.org/wiki/Catalyst_(nonprofit_organization)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-42http://en.wikipedia.org/wiki/Lincoln_Center_for_the_Performing_Artshttp://en.wikipedia.org/wiki/Lincoln_Center_for_the_Performing_Artshttp://en.wikipedia.org/wiki/Eisenhower_Fellowshipshttp://en.wikipedia.org/wiki/World_Justice_Projecthttp://en.wikipedia.org/wiki/World_Justice_Projecthttp://en.wikipedia.org/wiki/Rule_of_Lawhttp://en.wikipedia.org/wiki/Gossip_Girl_(TV_series)http://en.wikipedia.org/wiki/Blair_Waldorfhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-43http://en.wikipedia.org/wiki/Greenwich,_Connecticuthttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-pers-44http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-45http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-46http://en.wikipedia.org/wiki/Yale_Corporationhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-41http://en.wikipedia.org/wiki/World_Economic_Forumhttp://en.wikipedia.org/wiki/World_Economic_Forumhttp://en.wikipedia.org/wiki/International_Rescue_Committeehttp://en.wikipedia.org/wiki/Catalyst_(nonprofit_organization)http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-42http://en.wikipedia.org/wiki/Lincoln_Center_for_the_Performing_Artshttp://en.wikipedia.org/wiki/Lincoln_Center_for_the_Performing_Artshttp://en.wikipedia.org/wiki/Eisenhower_Fellowshipshttp://en.wikipedia.org/wiki/World_Justice_Projecthttp://en.wikipedia.org/wiki/World_Justice_Projecthttp://en.wikipedia.org/wiki/Rule_of_Lawhttp://en.wikipedia.org/wiki/Gossip_Girl_(TV_series)http://en.wikipedia.org/wiki/Blair_Waldorfhttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-43http://en.wikipedia.org/wiki/Greenwich,_Connecticuthttp://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-pers-44http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-45http://en.wikipedia.org/wiki/Indra_Nooyi#cite_note-46


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Mrs Indira Nooyi the first Indian lady to earn the post of CEO in

corporate world. She joined the Pepsi co in 1996 as Senior Vice-president,

in 2000, she was promoted as Chief Financial Officers and in 2006, and

she was promoted as CEO of Pepsi co, only because of her diverse global

experience and tactics to handle the global problems in the business

environment which is a dynamic in nature. Pepsi co majorly deals with its

carbonated drinks and snacks and at the time when she joined the Pepsi

Co, the market is at the point of saturation and even they are suppressed

with strong global competitors but beside so with her global problems

solution tactics, today Pepsi has move ahead their competitors. She

believes in diversifying their business and she quickly adjust their business

with the prevailing scenario as the Charles Darwin quotes, It is not the

strongest of the species that survives, nor the most intelligent, but the one

most responsive to change

References

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Case folio, ICFAI journals, July 2009 edition.

Leadership by Kanwal Gurleen, Lecturer, LSB

www.pepsico.com

A Study of Brand Persoanlity FinalINDRA NOOYI

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