A Social Media Triathlon
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A Social Media Triathlon By: Kemp Edmonds
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This presentation was originally delivered to Triathlon BC on September 25th, 2011.
Transcript of A Social Media Triathlon
A Social Media Triathlon
By: Kemp Edmonds
The Plan
• Introductions• Race Prep: Background
• The Swim: Getting started • The Bike: Big wins and payoffs• The Run: It’s more than a marathon
Inspiration
Self-directed Learning
and never ends.
It started here…
Teach, Speak, Train
BACKGROUND
It’s young. It’s growing.
• 50%+ of Americans have a account
• 13% of online Americans use
• 4% are using location based services like…
Sources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) June 2011Pew Internet Research (US) Nov. 2010
Nearly 100% of online users…
Use emailUse a web browserUse web search
Important Questions
• Is your website ready to receive and convert?• Do you have positive feedback?• Do you have a organizational blog?• Does your organization respond to email?• If you don’t have a great product or service…
• Social Media often comes last and should.
theconversationprism.com
The Traditional Funnel
Hubspot.com
Hubspot.com
The New Funnel
Online Communication Channels
CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.16
Needs1. Human Capital2. Time3. Technology:• Website + CMS +
Analytics• Email communications
Non Digital Listening
• Ask your stakeholders• Ask your participants• Ask your volunteers
Create Feedback Loops
‘Ask’ competitors
Listening Kit - Email Alert
Google AlertsSocial MentionTweetBeep
Tweak your searches…
Search Smart & Refine• Vancouver AND Triathlon• Triathlon AND BC -ironman• “Triathlon BC 2011”• BCIT OR “B.C.I.T.” OR “British
Columbia Institute of Technology” OR “BC Institute of Technology”
Search for more than you…
• Other Triathlons• Segment Leaders• Specific terms• Industry specific technologies• Duathlon, Triathlon
Take the temperature:• Ask existing stakeholders• Observe other athletic activities• Search, Search, Search• Follow leaders/early adopters and evaluate
The Swim
Things are slow - Each movement we make doesn’t move us very far
Understand your audience
Trending
trends.google.com
Goals & Measurement
Topsy.com
This is all about the participants
They are your best advocates
Help them tell their stories
Tell the communities stories
The Bike
Enhance what they are already doing – Quick Wins
Make sharing easy
Why not invite them to post on the Facebook page?
Share Photos
Collect Photos
Spectators
Check-ins
Social Media Photobooth
Respond to them
Amplify
#Triathlon
The Run
An endless marathon – Enable participants and lead them forward
Be the host of the stories
Don’t paint your own fenceTom Sawyer
Coordinate & Enable
Make it an honor
Lead and encourage them:Final Tips
• Add “Twitter:” and “Blog:” to applications• Create a training blog with top tips• Find & post great training tips for Triathlons• Interview a few early finishers for the blog• Schedule an annual list of posts• Coordinate with volunteers and race leaders• Find your active advocates• Gather posts from support networks
In Conclusion
• Swim– Starts slow, moving forward is slow
• Bike– Quick wins, enhance participants efforts
• Run– An endless marathon, enable
participants
Have a great AGM!
Thank you!
This presentation is available for download and review anytime: j.mp/kempslides
Find me at: kempedmonds.comOn Twitter: @[email protected]
Thanks to Triathlon BC
