A Social Media Guide for Small Business Owners
-
Upload
sbr-technologies -
Category
Technology
-
view
760 -
download
1
description
Transcript of A Social Media Guide for Small Business Owners
![Page 1: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/1.jpg)
![Page 2: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/2.jpg)
NEWEST MARKETING TOOL
SOCIAL
MEDIA
![Page 3: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/3.jpg)
SOCIAL MEDIA
CAMPAIGNS CAN
GO VIRAL
INSTANTLY
![Page 4: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/4.jpg)
BUT If the concept, strategy & planning is unclear ..you are a LOSER..!
LIKE THEM
![Page 5: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/5.jpg)
Thought social media would work wonders ….but it just didn’t CLICKkkk…
GIVEN BEST EFFORTS
BUT Alas!!
NO SUCCESS…
SMALL BUSINESS OWNER
![Page 6: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/6.jpg)
I THOUGHT IT WOULD GO VIRAL !!!
![Page 7: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/7.jpg)
I M REALLY CONFUSED…
![Page 8: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/8.jpg)
WHAT’S WRONG WITH CAMPAIGNS OF SMALL BUSINESS
![Page 9: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/9.jpg)
First understand the audience you are targeting
![Page 10: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/10.jpg)
Don’t Spam Your Fans, Followers and Circles with unsolicited sales pitches, posting the same updates over and over, and sending private messages after being asked to stop.
![Page 11: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/11.jpg)
Don't Lie
or Mislead
to your
followers
![Page 12: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/12.jpg)
Don’t Share Too Much posts in your updates
![Page 13: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/13.jpg)
Don’t Self-Promote
All
the
Time
![Page 14: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/14.jpg)
![Page 15: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/15.jpg)
How Small Business
Should Use
Social Media
![Page 16: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/16.jpg)
A WELL
DESIGNED
PROFILE
IS
MUST
USE COMPNAY LOGO
FOR AVATAR
![Page 17: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/17.jpg)
Use Industry specific
POSTS
![Page 18: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/18.jpg)
Highlight Business insights
Product
updates
Industry
news
Highlight
Highlight
![Page 19: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/19.jpg)
Answer every FAQ related to business and business
achievements
![Page 20: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/20.jpg)
USE #tags
A hashtag is a phrase begun with the symbol #. It is a form of metadata tag. Short messages on micro blogging and social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting "#" before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit.
![Page 21: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/21.jpg)
Connect with Facebook
Connect with Twitter
Interconnect every social media profile, so that posts can be shared automatically in every connected account.
![Page 22: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/22.jpg)
Maintain Your Account Regularly…
TELL PEOPLE ABOUT YOUR RESEARCH AND STAY UPDATED…
![Page 23: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/23.jpg)
AUTOMATICALLY SHARE EVERY BLOG POST TO MULTIPLE SOCIAL MEDIA
PLATFORMS
ONLINE
TIME 2:35
loading
SHARE
![Page 24: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/24.jpg)
Highlight
Customer Testimonial
![Page 25: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/25.jpg)
Use Interesting funny facts, quotes and great visuals in your posts.
![Page 26: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/26.jpg)
A simple question to the community may trigger an…
…interesting discussion
![Page 27: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/27.jpg)
CREATE
FAN
PAGES
![Page 28: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/28.jpg)
are innovative enough so that
Make sure your campaigns
your brand gets a
voice
![Page 29: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/29.jpg)
Offer Discounts and Promo Codes
You can stay connected to your customers through Social Network Profiles by posting discounts and promotional codes for your business products and services.
![Page 30: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/30.jpg)
When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e., human) response.
Conversation Matters…
![Page 31: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/31.jpg)
USE SOFTWARE
to schedule POSTS so that your feeds look alive when you are not available.
![Page 32: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/32.jpg)
Bring human resources to the table where the opportunity for real social media engagement exists, and use computers to make all else more efficient. Just be sure the quality meets high standards and drive audience
![Page 33: A Social Media Guide for Small Business Owners](https://reader033.fdocuments.us/reader033/viewer/2022060107/554c2936b4c90513198b4ba9/html5/thumbnails/33.jpg)
http://www.sbr-technologies.com
Presentation is brought to you by…