A Sneak Peak at Some of the Most Successful GDN Advertisers By Mike Colella

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#SMX #14B @adbeat_com Proven GDN Customer Acquisition Strategies and How to Apply Them A Sneak Peak at Some of the Most Successful GDN Advertisers Mike Colella, Founder Adbeat

Transcript of A Sneak Peak at Some of the Most Successful GDN Advertisers By Mike Colella

#SMX #14B @adbeat_com

Proven GDN Customer Acquisition Strategies and How to Apply Them

A Sneak Peak at Some of the Most Successful GDN Advertisers

Mike Colella, Founder Adbeat

#SMX #14B @adbeat_com

•  Started  on  GDN  2007  •  Launched  Adbeat  2010  •  Actively  manage  large  

GDN  campaigns  

My Experience With Display Advertising

#SMX #14B @adbeat_com

SIMPLISAFE

(HOME SECURITY)

Example Title Slide:

Although  this  is  a  template,  these  slides  have  been  created  as  examples  to  show  you  what’s  possible  within  the  template.  PLEASE  DELETE  ALL  EXAMPLE  SLIDES  AND  NOTES  BEFORE  CREATING  OR  IMPORTING  YOUR  OWN  DECK.   YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE!  The  template  works  best  if  you  use  it  to  create  a  presentation  from  scratch.  However,  this  blank  layout  offers  you  flexibility  to  insert  your  own  slides  above  the  SMX  footer.  You  must  use  this  footer  at  on  almost  all  of  your  slides.  If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately!      Before  you  do  anything  else,  replace  “#XXa”  in  the  footer  with  your  session’s  specific  hashtag.      In  PowerPoint,  Select  VIEW>SLIDE  MASTER  to  edit  and  include  it  on  all  slides  of  your  presentation.  Also  add  your  @twitterhandle  (or  @companyhandle  if  you  prefer).    Ask  your  session  coordinator  for  the  session’s  specific  hashtag!      This  template  is  high-­‐resolution  16:9.  DO  NOT  change  it  to  4:3.  Also  note  that  if  you  import  a  4:3  presentation  into  16:9  you  may  encounter  display  issues.    The  template  uses  Century  Gothic  &  Corbel  as  default  fonts.  Arial  is  a  secondary  font  that  may  appear.  Note  that  older  versions  of  PowerPoint  may  not  have  these  as  an  option;  change  to  Arial  or  other  standard  sans-­‐serif-­‐font.    When  inserting  text,  you  *MUST*  use  only  standard  fonts.  We  cannot  guarantee  event  laptops  will  have  specialty  fonts  installed,  nor  can  we  do  so  onsite.      Powerpoints  with  animations  may  not  translate  well  to  pdf/slideshare  format  –  you  may  also  submit  a  2nd  version  /  scrubbed  deck  more  appropriate  for  posting  online  by  SMX  production  staff.  

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Home Security: Vivent/ADT vs SimpliSafe

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Tell a Story

•  Relatable  Story  •  Common  Enemy  •  Authority  

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BELLROY

(ECOMMERCE, WALLETS)

Example Title Slide:

Although  this  is  a  template,  these  slides  have  been  created  as  examples  to  show  you  what’s  possible  within  the  template.  PLEASE  DELETE  ALL  EXAMPLE  SLIDES  AND  NOTES  BEFORE  CREATING  OR  IMPORTING  YOUR  OWN  DECK.   YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE!  The  template  works  best  if  you  use  it  to  create  a  presentation  from  scratch.  However,  this  blank  layout  offers  you  flexibility  to  insert  your  own  slides  above  the  SMX  footer.  You  must  use  this  footer  at  on  almost  all  of  your  slides.  If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately!      Before  you  do  anything  else,  replace  “#XXa”  in  the  footer  with  your  session’s  specific  hashtag.      In  PowerPoint,  Select  VIEW>SLIDE  MASTER  to  edit  and  include  it  on  all  slides  of  your  presentation.  Also  add  your  @twitterhandle  (or  @companyhandle  if  you  prefer).    Ask  your  session  coordinator  for  the  session’s  specific  hashtag!      This  template  is  high-­‐resolution  16:9.  DO  NOT  change  it  to  4:3.  Also  note  that  if  you  import  a  4:3  presentation  into  16:9  you  may  encounter  display  issues.    The  template  uses  Century  Gothic  &  Corbel  as  default  fonts.  Arial  is  a  secondary  font  that  may  appear.  Note  that  older  versions  of  PowerPoint  may  not  have  these  as  an  option;  change  to  Arial  or  other  standard  sans-­‐serif-­‐font.    When  inserting  text,  you  *MUST*  use  only  standard  fonts.  We  cannot  guarantee  event  laptops  will  have  specialty  fonts  installed,  nor  can  we  do  so  onsite.      Powerpoints  with  animations  may  not  translate  well  to  pdf/slideshare  format  –  you  may  also  submit  a  2nd  version  /  scrubbed  deck  more  appropriate  for  posting  online  by  SMX  production  staff.  

#SMX #14B @adbeat_com

Bellroy Wallets

#SMX #14B @adbeat_com

Bellroy.com/slim-your-wallet Landing Page

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MINDVALLEY

(DIGITAL PUBLISHING)

Example Title Slide:

Although  this  is  a  template,  these  slides  have  been  created  as  examples  to  show  you  what’s  possible  within  the  template.  PLEASE  DELETE  ALL  EXAMPLE  SLIDES  AND  NOTES  BEFORE  CREATING  OR  IMPORTING  YOUR  OWN  DECK.   YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE!  The  template  works  best  if  you  use  it  to  create  a  presentation  from  scratch.  However,  this  blank  layout  offers  you  flexibility  to  insert  your  own  slides  above  the  SMX  footer.  You  must  use  this  footer  at  on  almost  all  of  your  slides.  If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately!      Before  you  do  anything  else,  replace  “#XXa”  in  the  footer  with  your  session’s  specific  hashtag.      In  PowerPoint,  Select  VIEW>SLIDE  MASTER  to  edit  and  include  it  on  all  slides  of  your  presentation.  Also  add  your  @twitterhandle  (or  @companyhandle  if  you  prefer).    Ask  your  session  coordinator  for  the  session’s  specific  hashtag!      This  template  is  high-­‐resolution  16:9.  DO  NOT  change  it  to  4:3.  Also  note  that  if  you  import  a  4:3  presentation  into  16:9  you  may  encounter  display  issues.    The  template  uses  Century  Gothic  &  Corbel  as  default  fonts.  Arial  is  a  secondary  font  that  may  appear.  Note  that  older  versions  of  PowerPoint  may  not  have  these  as  an  option;  change  to  Arial  or  other  standard  sans-­‐serif-­‐font.    When  inserting  text,  you  *MUST*  use  only  standard  fonts.  We  cannot  guarantee  event  laptops  will  have  specialty  fonts  installed,  nor  can  we  do  so  onsite.      Powerpoints  with  animations  may  not  translate  well  to  pdf/slideshare  format  –  you  may  also  submit  a  2nd  version  /  scrubbed  deck  more  appropriate  for  posting  online  by  SMX  production  staff.  

#SMX #14B @adbeat_com

Chakra Healing

#SMX #14B @adbeat_com

Quiz Landing Pages in Other Markets

#SMX #14B @adbeat_com

SEE YOU AT THE NEXT #SMX

THANK YOU!

[email protected]