Background

Vistaprint N.V. empowers more than nine million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct-marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs over 2,700 people, operates 24 localized websites globally and ships to more than 120 countries around the world.

Marketing strategy and challenge

The emergence of more and more competition in the business-to-consumer space has led Vistaprint to seek out solutions that will drive more traffic—and business—to its website.

“Although we serve millions of people a year and have a steady track record of success, we can’t afford to be complacent,” says Mary Biggins, Country Manager for Canada, Vistaprint. “Building brand awareness, increasing web traffic and converting clicks to sales is critical to growing the business.”

Canada Post solution

As part of its 2010 holiday campaign, Vistaprint decided to implement a direct-marketing campaign that would test the impact of four distinct creative

Success Stories

For more information about the Unaddressed Admail™ and GeoPost™ Plus services, please visit canadapost.ca.

Vistaprint Unaddressed Admail™ and GeoPost™ Plus services enable leading print company to optimize marketing strategy

CLIENT: Vistaprint

SECTOR: Office and stationery products

GOAL: Boost conversion rates through targeted messaging

SOLUTION: The Unaddressed Admail™ and GeoPost™ Plus services from Canada Post

“ The campaign yielded impressive results and also allowed us to test our creative messages—invaluable information that we’ll use to help refine future holiday campaigns.”Mary Biggins Country Manager for CanadaVistaprint

6-260

Unaddressed Admail™ and GeoPost™ Plus are trademarks of Canada Post Corporation.

messages. Using the Unaddressed Admail and GeoPost Plus services from Canada Post, the company targeted four specific audience demographics with four distinct holiday offers—each with a unique URL.

Results

One offer emerged as the clear winner, outperforming the others by a factor of seven and delivering a conversion rate higher than expected.

“The campaign yielded impressive results and also allowed us to test our creative messages—invaluable information that we’ll use to help refine future holiday campaigns,” says Biggins.

“Direct mail will continue to be a part of our integrated marketing strategy because it allows us to connect with consumers that we may not be able to reach online. It’s a perfect example of how print and online can work together to deliver great results.”

100% satisfaction guaranteed.

Restrictions apply. See website for details.

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Lexi & Alice

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add photos of your favourite

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1 freewall calendar

Go online to find out more about matching envelopes, return address labels and

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Holiday-FREECal-CA-09638-INSIDE-spirit8.indd 1

10/21/2010 5:19:22 PM

100% satisfaction guaranteed.

Restrictions apply. See website for details.

Give a Once-a-YeaR GReetinG theY’ll Want tO Keep forever

Redeem these offers at www.vistaprint.ca/spirit8

personalized calendaRS aRe the peRfect familY Gift

CWC-69918

CWC-69860

CWC-69997CWC-92551

Lexi & Alice

CWC-69970

CWC-69852

CWC-68977

add photos of your favourite

people and places

Write captions for your photos

mark special occasions with icons and text

choose from 100s of

background designs

pick your starting month

and year

1 freewall calendar

Go online to find out more

about matching envelopes,

return address labels and

envelope seals.

1 Starts at $19.49 now free

10 Start at $9.99 now free

Holiday-FREECal-CA-09638-INSIDE-spirit8.indd 1 10/21/2010 5:19:22 PM

Harold PlanterSenior Lawn Care Specialist

583 Main Street

Ottawa, ON S2L5P3

P: 881-555-3214F: 881-555-3215HPlanter@PlanterLandscape.web

www.PlanterLandscape.web

Planter & SonsLandscape Design

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thousands of designsHigh-quality,

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Like this offer? Share it with a friend!

Made in Canada. 100% satisfaction guaranteed. • Restrictions apply. See w

ebsite for details.

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500for5PBC-SelfMailer-CA-10069-INSIDE.indd 1

10/15/2010 9:47:52 AM

Harold PlanterSenior Lawn Care Specialist

583 Main StreetOttawa, ON S2L5P3

P: 881-555-3214F: 881-555-3215HPlanter@PlanterLandscape.web

www.PlanterLandscape.web

Planter & SonsLandscape Design

Choose from thousands of designs

High-quality, full-colour printing

Option to add your photo, logo or text

Visit us online for more options:

Of course! With more than 195 premium back side options to choose from, your business cards won’t go unnoticed.

A Real Bargain for Your Business!

Like this offer? Share it with a friend!Made in Canada. 100% satisfaction guaranteed. • Restrictions apply. See website for details.

Plus,

FREEShipping!

Could Your Card Do More?

Appointments Promotions Calendars

www.vistaprint.ca/mycard5

500 Start at $35.99 Now $5$5500Premium Business

Cards for Only

500for5PBC-SelfMailer-CA-10069-INSIDE.indd 1 10/15/2010 9:47:52 AM