A PROJECT REPORT ON

“CUSTOMER PREFERENCE REGARDING ”

Prepared By:Mehul Rasadiya

Submitted To:Dr. Vishal Patidar

ACADEMIC YEAR:-2012-2013

K.K. Parekh Institute of Management Studies (Amreli)

COMPANY PROFILE

Name of the company : Coca-cola Enterprise inc.

Type : Private

Founded : 1886

Headquarters : Atlanta Georgia USA

Chief Executing Officer : John Brock

Chief Financial Officer : William W Douglas

Industry : Beverages

Revenue : $19800 billion USD

Operating income : $1.495 billion USD

Net Income : $1.143 billion USD

Employees 73000 (approx)

INTRODUCTION

Market survey should be conducted properly because that help the top management in decision making.

A reserch given the extra only when the studies are properly conducted.

OBJECTIVES OF THE STUDY

To know preference level of customer regarding coca cola drink.

To study the competition prevailing in the soft-drink market at local level.

LIMITATION

These is only taken data from limited areas.

These is survey taken randomly.

DATA COLLECTION

Primary data

Secondary data

PRIMARY DATA

Observation method

Interview method

Questionnaire method

SECONDARY DATA

Reference book

Articles

Newspaper

websites

SAMPLING

Sampling method

Simple random Sampling

SAMPLE DESIGN

Sampling frame

Sampling unit

Sampling size

RESEARCH DESIGN

Exploratory research design :

Based on secondary data

Descriptive research design

Gender, Age, Income,

Casual research design

cause and effect relationship between two or more variables

ANALYSIS

OF DATA

QUESTION - 1

Do you know about coca cola drink ?

Answer Male Female Respond In%

YES 192 48 240 96%

NO 8 2 10 4%

TOTAL 200 50 250 100%

Yes No0

50

100

150

200

MaleFemle

Gender wise

Answer Below 25 25-50 Above 50 Respond In%

YES 79 138 23 240 96%

NO 1 7 2 10 4%

TOTAL 80 145 25 250 100%

Yes No0

20406080

100120140

15-2526-50

Above 50

Age wise

Answer Below 10000

10000-30000

Above 30000

Respond In%

YES 79 138 23 240 96%

NO 1 7 2 10 4%

TOTAL 80 145 25 250 100%

Yes No0

20406080

100120140160

Below 10000

Above 30000

Income wise

QUESTION - 2

From where you come to about coca cola ?

Sources Male Female Respond In%

Television 98 19 117 48.75%

Newspaper 80 22 102 42.5%

Other 14 7 21 8.75%

Total 192 48 240 100%

Television Newspaper Others0

20

40

60

80

100

MaleFemale

Gender wise

Sources Below 25 25-50 Above 50 Respond In%

Television 50 52 15 117 48.75%

Newspaper 20 76 6 102 42.5%

Other 9 10 2 21 8.75%

Total 79 138 23 240 100%

Television Newspaper Others0

20406080

Below 2525-50

Above 50

Age wise

Sources Below 10000

10000-30000

Above 30000

Respond In%

Television 40 74 3 117 48.75%

Newspaper 36 61 5 102 42.5%

Other 9 11 1 21 8.75%

Total 85 146 9 240 100%

Television Newspaper Others0

20406080

Below 2525-50

Above 50

Income wise

QUESTION - 3

Do you like coca cola drink ever time ?

Answer Male Female Respond In%

YES 153 30 183 76.25%

NO 39 18 57 23.75%

Total 192 48 240 100%

Yes No0

20406080

100120140160

MaleFemale

Gender wise

Answer Below 25 25-50 Above 50 Respond In%

YES 55 117 11 183 76.25%

NO 24 21 12 57 23.75%

Total 79 138 23 240 100%

YesNo

020406080

100120

Below 25

25-50

Above 50

Age wise

Answer Below 10000

10000-30000

Above 30000

Respond In%

YES 63 114 6 183 76.25%

NO 22 32 3 57 23.75%

Total 85 146 9 240 100%

YesNo

020406080

100120

Below 10000

10000-30000

Above 300000

Income wise

QUESTION - 4

From how long are you taking coke?

Answer Male Female Respond In%

Below 2 Years 21 12 33 13.75%

2 years – 5 years 83 26 109 45.42%

Above 5 years 88 10 98 40.83%

TOTAL 192 48 240 100%

Below 2 years

2-5 years Above 5 years

0

20

40

60

80

MaleFemale

Gender wise

Answer Below 25 25-50 Above 50

Respond In%

Below 2 Years 20 4 9 33 13.75%

2 – 5 years 45 56 8 109 45.42%

Above 5 years 14 78 6 98 40.83%

TOTAL 79 138 23 240 100%

Below 2 years

2-5 years Above 5 years

0

20

40

60

80

Below 2525-50

Above 50

Age wise

Answer Below 10000

10000-30000

Above 30000

Respond In%

Below 2 Years 6 26 1 33 13.75%

2 – 5 years 43 60 6 109 45.42%

Above 5 years 36 60 2 98 40.83%

TOTAL 85 146 9 240 100%

Below 2 years

2-5 years Above 5 years

0102030405060

Below 10000

Above 30000

Income wise

QUESTION - 5

What do think about the price of coke ?

Sources Male Female Respond In%Expensive 98 19 117 48.75%Average 80 22 102 42.5%Cheap 14 7 21 8.75%

Total 192 48 240 100%

Expensive Average Cheap0

20

40

60

80

100

MaleFemale

Gender wise

Sources Below 25 25-50 Above 50 Respond In%Expensive 50 52 15 117 48.75%Average 20 76 6 102 42.5%Cheap 9 10 2 21 8.75%

Total 79 138 23 240 100%

Expensive Average Cheap0

20406080

Below 2525-50

Above 50

Age wise

Sources Below 10000

10000-30000

Above 30000

Respond In%

Expensive 40 74 3 117 48.75%Average 36 61 5 102 42.5%Cheap 9 11 1 21 8.75%

Total 85 146 9 240 100%

Expensive Average Cheap0

20406080

Below 10000

Above 30000

Income wise

QUESTION - 6

What do you think about coca cola drink is healthy ?

Answer Male Female Respond In%

YES 151 36 187 77.92%

NO 41 12 53 22.08%

Total 192 48 240 100%

Yes No0

20406080

100120140160

MaleFemale

Gender wise

Answer Below 25 25-50 Above 50 Respond In%

YES 60 111 16 187 77.92%

NO 19 27 7 53 22.08%

Total 79 138 23 240 100%

YesNo

020406080

100120

Below 25

25-50

Above 50

Age wise

Answer Below 10000

10000-30000

Above 30000

Respond In%

YES 74 106 7 187 77.92%

NO 11 40 2 53 22.08%

Total 85 146 9 240 100%

YesNo

020406080

100120

Below 10000

10000-30000

Above 300000

Income wise

FINDINGS

In our study found that 240 respond are insured while 10 respond are not insured

76.25% people like Coca-cola drink ever time.

48.75% people said coke is expensive, 8.75% people said coke is cheaper.

Only 77.92% think coca cola healthy and 22.08% think not healthy.

The company brand strong.

CONCLUSION

From the study of last year’s company report we can say that rate of progress of company is very high. It achieves success in every field of his work. After seen the number of progress of company.