“A POV is a compelling statement of user, need, and insight that focuses and inspires your design...

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“A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” • Provide focus/Frame the problem • Inspire your team • Provide a reference for evaluating competing ideas • Empower your team to make decisions independently in parallel • Fuel brainstorms by suggesting “how might we” problem statements • Capture the hearts and minds of people you meet • Save you from the impossible task of developing concepts that are all things to all people • Be something you revisit and reformulate as you learn by doing

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Transcript of “A POV is a compelling statement of user, need, and insight that focuses and inspires your design...

Page 1: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.”

• Provide focus/Frame the problem

• Inspire your team

• Provide a reference for evaluating competing ideas

• Empower your team to make decisions independently in parallel

• Fuel brainstorms by suggesting “how might we” problem statements

• Capture the hearts and minds of people you meet

• Save you from the impossible task of developing concepts that are all things to all people

• Be something you revisit and reformulate as you learn by doing

Page 2: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.”

• Provide focus/Frame the problem

• Inspire your team

• Provide a reference for evaluating competing ideas

• Empower your team to make decisions independently in parallel

• Fuel brainstorms by suggesting “how might we” problem statements

• Capture the hearts and minds of people you meet

• Save you from the impossible task of developing concepts that are all things to all people

• Be something you revisit and reformulate as you learn by doing

Page 3: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

“A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.”

• Provide focus/Frame the problem

• Inspire your team

• Provide a reference for evaluating competing ideas

• Empower your team to make decisions independently in parallel

• Fuel brainstorms by suggesting “how might we” problem statements

• Capture the hearts and minds of people you meet

• Save you from the impossible task of developing concepts that are all things to all people

• Be something you revisit and reformulate as you learn by doing

Page 4: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.
Page 5: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.
Page 6: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Point of View

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INSIGHT SOLUTIONPOINT

OFVIEW

Page 8: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

INSIGHT SOLUTIONPOINT

OFVIEW

A PoV is a concise synthesis of insights gained during observation that will guide your

decisions as you generate solutions.

Page 9: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

INSIGHT SOLUTIONPOINT

OFVIEW

A PoV is a concise synthesis of insights gained during observation that will guide your

decisions as you generate solutions.

It is stems from in your experiences with users and it informs and inspires your ideas and

prototypes.

Page 10: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Peter’s case studies

Page 11: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.
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Page 13: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Oxo Good Grips

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Page 15: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

What we’ve done:Coach-driven

Personal-ad styleempathy maps

We’re showcasing today: Leadership

Synthesis toolsPOV iteration and viability

Deeper insights

Page 16: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

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Page 17: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

Sample POV:An overworked father

needs a massage.

Page 18: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

Sample POV:Angst-filled, pop-

culture loving teen seeks way to figure out

his post-graduation plan. Solution must be

able to be implemented

immediately. Cheap and easy methods a

must.

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(travel alarm activity)

(Beep…beep…)

Contains Solution?

Able to create rich brainstorm?

Clarity of focus: trying to include

too much?

Unique insights and language?

┶

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Page 20: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Synthesis: The art of making meaning and finding direction.

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(Now that we know what goldmines look like, let’s talk about finding one)

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(Tell the Stories)

Gather & Arrange

Data Visibly

Tease Out Patterns,

Connections & Surprises. Make

creative leaps but ground them in the

data.

Page 22: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Gather & Arrange

Data Visibly.

Tease Out & Distill Patterns,

Connections & Surprises.

Create a guiding statement.

(PoV)

Use the PoV to Generate

Ideas & Solutions.

(Extract Insights)

Page 23: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Tease Out & Distill Patterns,

Connections & Surprises.

Create a guiding statement.

(PoV)

Use the PoV to Generate

Ideas & Solutions.

(Craft the Message)

Page 24: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

Two quick facts about synthesizing:

It takes about as much time to digest information as it did to collect it.

The process is messy and fluid. Be mindful of your process and trust your intuition.

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TOOLS

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TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Flaring Tools Help Generate Alternatives

Focusing Tools Help Narrow Choices

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TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

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TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

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Charles & Ray Eames Powers of 10

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TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Journey

Spatial

2 x 2More Fun

Tastes Great

Boring

Less FillingQuotes & defining words

Actions & behaviors

Thoughts & beliefs

Feelings & emotions

Empathy

Page 31: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

IDEO confidential

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TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Page 33: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs Chubby Swinger Guy

Page 34: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

TOOLS

flaring

focusing

Space SaturationPowers of 10Mapping

GroupingComposite CharactersMad-Libs

Page 35: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.
Page 36: “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your.

1. Have a strategy (explicit)

2. Get a prototype POV quickly

3. Pay attention to process

4. Have good questions at this point, not answers

5. Talk about gut feelings

Tips for leading:


Tumblr POV

Tumblr POV

Best Methodology POV

Best Methodology POV

Our New Clovelly Spray British Seashore Village Inspires · in our products and our POV on various health and beauty topics. You won't hurt our feelings if you decide to unsubscribe

Our New Clovelly Spray British Seashore Village Inspires · in our products and our POV on various health and beauty topics. You won't hurt our feelings if you decide to unsubscribe

Procurement Outsourcing POV

Procurement Outsourcing POV

Wellbeing POV

Wellbeing POV

IM ECM PoV

IM ECM PoV

POV Safety

POV Safety

Spring 2010 POV

Spring 2010 POV

Insurance Marketing PoV

Insurance Marketing PoV

Ashoka POV

Ashoka POV

POV Ray Tutorial

POV Ray Tutorial

POV - CBC.ca · POV FORMAT GUIDE for Independent Productions Updated: May 2018 . 2 ... 11 CBC Docs POV Program Structure 12 – 13 Advisories 14 CBC Docs POV Style Guide 15 – 21

POV - CBC.ca · POV FORMAT GUIDE for Independent Productions Updated: May 2018 . 2 ... 11 CBC Docs POV Program Structure 12 – 13 Advisories 14 CBC Docs POV Style Guide 15 – 21

Compliance PoV

Compliance PoV

Shakespeare Fishing POV

Shakespeare Fishing POV

Digital Therapeutics PoV

Digital Therapeutics PoV

HANA a PoV

HANA a PoV

POV Digital Exit at SXSW Finalpov-tc.pbs.org/pov/downloads/2016/pov-digital...exit-sxsw-20160309.… · New York, NY – March 9, 2016 – POV Digital, the award-winning innovative

POV Digital Exit at SXSW Finalpov-tc.pbs.org/pov/downloads/2016/pov-digital...exit-sxsw-20160309.… · New York, NY – March 9, 2016 – POV Digital, the award-winning innovative

storytelling PoV :

storytelling PoV :

Final Project POV

Final Project POV

Mobility pov

Mobility pov