A Platform for Personalized Skincare · Advisors Management & Organization Richard Wildnauer,...

A Platform for Personalized Skincare

2018 © EpigenCare Inc. | token.epigencare.com

Our SKINTELLI test generates epigenetic profiles and skincare recommendations for the consumer.

www.epigencare.com

Copyright © EpigenCare Inc. CONFIDENTIAL

Company Overview

“To empower consumers with the best matched

beauty and skincare products via scientific

transparency and artificial intelligence.”

2018 © www.epigencare.com

• $160,000 Pre-Seed Funding Raised

• Prototype Test Developed

• New York C-Corporation Founded April 2017

• Winner of J&J Innovation Digital Beauty QuickFire Challenge

In The Press


Product

Enable consumers

to get personalized

skincare products

via at-home

epigenetic profile

testing

Enable companies

to target consumers

through a new

marketing channel

based on scientific

segmenting


Problem Addressed

Generalized

marketing

Word-of-Mouth &

Consultants Static Genetic

Tests

“Is this skincare product really working for me?”


Social Media

Influencers

We need epigenetics to answer that.

Epigenetic mechanisms determine unique &

current skin quality

Bridges ingredient function to current skin quality

Direct-to-Consumer Test


Next-gen sequencing

Validated 26 epigenetic

markers correlated to 8

key skin functions (e.g.,

aging, elasticity, moisture

retention)

Match-and-Market Platform

• Indexed ingredients of 20,000+

skincare products, and their

epigenetic effects on markers

• Enable skincare companies to use

machine learning matching to

target test-generated profiles

• Matching algorithm auto-inserts

product into any highly matched

profile’s test report


Based on a 100-respondent survey conducted by 83bar, LLC, commissioned by EpigenCare Inc.

Market Validation


91% of respondents are dissatisfied with

their current skincare routine or think it

can be better

I don’t think my skincare

routine is working

41%

I love my skincare

routine and am happy with my current results

9%

My skincare routine is ok, but it could be

better 50%

93% of respondents would be

interested in biologically measuring

the progress of their daily skincare

regimen

Extremely interested

60%

Not interested

at all in measuring

6%

Somewhat interested

34%

$130 B $30 B

30 M 1.5 M

NORTH AMERICA

MARKET GLOBAL

MARKET

EPIGENCARE

USERS USA

RESIDENTS

Total Skincare Market 23.6% of Global Market Spend $400-$1200 Annually

(High Spend Segment)

Capture 5% of USA High Spenders

Sources:

• “Cosmetic Skin Care Market: Global Industry Analysis, Trends, Market Size & Forecasts to 2023.”

Infinium Global Research, September 2017.

• “U.S. population: How much money did you spend on skin care products in the last 3 months?”

Statista, September 2017. • Euromonitor International

Market Size


Business Model Overview

$675M -

1.5M users,

2 tests per

year

Consumers:

$225 per test Skincare

Companies:

$10 per match


$360M -

12 product

match slots

per test

Path to $1B Annual Rev

Identified epigenetic markers and

method for profiling dynamic skin

quality; patent filed July 2018

Indexed 20,000+ existing products

and ingredients, and developed an

A.I. matching algorithm; patent in-

progress

Blockchain-enforced data

provenance to mitigate privacy

concerns; patent in-progress

Barriers to Entry


Photo-based Machine Learning

◦ Sourced from epigenetic data

◦ Combined with photo imaging,

lifestyle questionnaire, product

review scraping

Freemium model

◦ Increases ad inventory

◦ Ramp into full skincare test

Future Developments


Competition


FUNCTIONAL ANALYSIS

SUPERFICIAL ANALYSIS

BIASED OR NO BRAND

RECOMMENDATIONS

BRAND AGNOSTIC

RECOMMEDNATIONS

Advisors

Management & Organization

Richard Wildnauer, Ph.D.: Former CEO of Neostrata, worked in senior roles at J&J

James Wang, MD: CEO of CureBiotech, board certified dermatologist and dermatopathologist

Brennan Bennett: Founded QBRICS and Blockchain Healthcare Review, pharma consultant

Rebecca Fry, Ph.D.: Distinguished professor, associate chair, and epigeneticist at UNC-CH

Tim Bukher: Founding attorney partner of Thompson Bukher LLP, securities & crypto specialty

William Lee

Chief Executive Officer

Entrepreneur, EpiGentek shareholder, previously

founded music and gaming ventures, early investor of blockchain technologies

Weiwei (Adam) Li, MD, Ph.D.

Chief Scientific Officer

Scientific founder of EpiGentek, 46

publications & 4 patents, former

attending biologist at Memorial

Sloan Kettering

Jessica Li

Chief Financial Officer

Co-founded EpiGentek, 20 years accounting, finance,

banking, and business experience, worked at CPA

firms and banking sector

Ashley Pottash

Business Strategy Lead

Senior Manager of Global Visual Merchandising at Coty, worked at Chanel

and Charlotte Tilbury Beauty skincare lines

Stephen Fiser

Software Dev. Lead

Founded Blue Bear Digital, specializes in blockchain tech and distributed apps,

worked in corporate IT sector and startups


Investment Offering


For investor interest, please contact:

[email protected]

A Platform for Personalized Skincare · Advisors Management & Organization Richard Wildnauer,...

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