7 Tips to Optimize Your LinkedIn Profile and

BeFound

Deb AndrewsCEO | IPATEDceo@ipated.orgau.linkedin.com/in/debandrewsipated/

#1 Settings

Go into settings and change the following:˃ Activity broadcast – uncheck box˃ Activity feed – set to everyone˃ Public Profile – set to everyone & check all boxes˃ What Others See When You’ve Viewed their Profile – set to

Recommended˃ Partner InMails – uncheck boxes

#2 Keywords˃ Brainstorm with employees/colleagues what you do for

customers and list your responses˃ Ask your clients what they think you do, and list these as

well˃ Ask yourself, how would a customer find you?˃ Add what skills you wish you had into interests and what

you know you have into skills and expertise

#3 Set Up Profile

˃ From the list you compiled in #2 work out your 4 most important keywords (long-tail phrase)

˃ Set up your headline with your name, what you do, email address and these 4 key words (under 140 characters)

˃ In the heading of Current & Past Job Titles use your long-tail phrase

#4 Tools & APPs

˃ Download and install either Blog Link or WordPress and upload it to LinkedIn

˃ Install SlideShare into your profile (this may not be available to every LinkedIn user yet)

˃ Investigate SIGNAL, this is your ‘mother of all bombs’ in the war against being found online

#5 Invitations

˃ LinkedIn is all about connections, the more the better

˃ Identify your target market and start inviting people to connect with you or ask them to send you an invite

˃ Search for LIONs to connect with

#6 Recommendations

˃ To reach the superior level on LinkedIn you must be well connected and have great credibility, recommendations help you achieve this, remember, the more the better

˃ Ask for recommendations from people˃ Give recommendations to people

#7 Groups

˃ This is where you really start to make money and build loyalty

˃ Join groups with your target market˃ Create groups for your target market and start

inviting people to them

BEFORE & AFTER optimization

371 You have shown up in search results 371 times in the past 90 days

This is only the beginning!

• To learn more about any of these processes, especially your keyword & groups strategy, SEO & the power of Advanced Search

• Contact Deb Andrews at support@ipated.org • Type in the subject heading ‘more please’

Deb AndrewsCEO | IPATEDceo@ipated.orgau.linkedin.com/in/debandrewsipated/