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2

3

THE NANNY is a proven ratings powerhouse both in broadcast and cable

THE NANNY is an extraordinary CPM driver

THE NANNY viewers are avid Lifetime fans

THE NANNY is already a destination for top-tier Lifetime advertisers

Fran Drescher is more popular than ever!

A perfect combination

Ratings driver on CBS and syndication powerhouse for Lifetime and Nick-at-Nite

THE NANNY ranked #1 in 3 different time periods on CBS

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#1 THE NANNY launches on Wednesdays at 8:30pm with time period win

#1 THE NANNY builds a new night and time period in season 2 – Monday at 8:00pm

#1 Anchoring yet another new night: On Wednesdays at 8:00pm, THE NANNY gives

CBS its first time period win in 25 years!

THE NANNY – a broadcast powerhouse

Source: Nielsen, NTI, Wed 8:30pm = A18-34, A18-49 & A25-54 Share, Nov-Dec 1993, best Wednesday performance during the 1990’s; Mon 8:00pm = A18-49 & A/W25-54 Sept 1994-Aug 1996 & W18-49 Sept 1995-Aug 1996; Wed 8:00pm = Households

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From the beginning, THE NANNY is a stand-out success on Lifetime

THE NANNY premieres on Lifetime in a block with The Golden Girls in November 2002, and immediately grows the time period by double digits

0.38 0.55

+45%

Yr-Ago

Women 18-34

0.41 0.53

+29%

Yr-Ago

Women 18-49

0.42 0.56

+33%

Yr-Ago

Women 25-54

THE NANNY drives the gains for the morning block overall, growing at a faster pace than The Golden Girls

Source: Nielsen, Ratings, NTI, premiere = 11/11/02. Dates = 11/11/02 – 12/29/02; Block = The Golden Girls M-F at 9a and 10a and The Nanny M-F at 930a and 1030a. The Nanny and The Golden Girls year-ago = The Golden Girls, Beyond Chance, Movies, Women Docs and Weddings of a Lifetime XXV

THE NANNY completes its Lifetime run on a high note

4Q08 is THE NANNY’s highest rated quarter…..

Among W25-54 -- its second consecutive quarter of growth and best performance since 1Q06

Among W18-49 -- its third consecutive quarter of growth and best performance since 3Q06

Among W18-34 -- its fourth consecutive quarter of growth and best performance since 3Q06

Source: Nielsen, Ratings, NTI, The Nanny’s final quarter on Lifetime was 4Q08 = 09/29/08 – 12/28/08

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Viewers reunite with THE NANNY in a big way

The 2004 reunion show, “A Nosh to Remember,” is highest performing special for Lifetime in the last 9 years!

Source: Nielsen, Ratings, NTI, Reunion = 12-06-04, 8pm; 3rd most watched behind The Golden Girls Reunion on 6/02/03 (4.2 mil) and Behind the Headlines: Craigslist Killer on 1/03/11–(4.05 mil).

Project Runway – Tim Gunn 11/03/11

Road to the

Runway 1/24/13

BTH: Amanda

Knox Story 2/21/11

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BTH: Tiffany Rubin Story

1/31/11

Project Runway: All Stars08/20/09

Road to the

Runway7/28/11

Road to the

Runway 7/19/12

Dance Moms Special

01/01/13

BTH: Craigslist Killer

01/03/11

Women 25-54

Lifetime Specials

Since 12/06/04

12/06/04 12/09/04

In 2009, THE NANNY takes her proven ratings success to Nick-at-Nite

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THE NANNY delivers an immediate boost to Nick-at-Nite

Source: NHI, L+7 Cvg. AA% as dated, Nick-at-Nite, M-F 11PM-12AM

Women 18-49

0.85 0.97

0.73 0.86

Nick-at-NiteM-F 11PM-12AM

+14%

FamilyMatters

May-Aug 2009

+18%

Women25-54

Jan-Apr 2009 May-Aug 2009

FamilyMatters

Jan-Apr 2009

10

W18-49 W25-540.0

0.2

0.4

0.6

0.8

1.00.9

0.80.82

0.70

Without THE NANNY, Nick-at-Nitewas losing women at 11pm

10:3

0p

m –

G

eorg

e L

op

ez

11p

m –

F

amil

y M

atte

rs

Source: NHI, Live +7 cvg AA%, Jan-April 2009; NAN M-F 10:30P-11:30P, Dominant Program

With THE NANNY, women find a great reason to return to Nick-at-Nite

Jan-Apr 2009 May-Aug 2009

10:3

0pm

– G

eo

rge

Lo

pez

11p

m –

F

am

ily

Mat

ters

-5% -7%

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Turning around the 11pm time period by double digit percentages

W18-49 W25-540.00.20.40.60.81.0

0.9

0.8 0.82

Source: NHI, Live +7 cvg AA%, May-Aug 2009; NAN M-F 10:30P-12A

11p

m –

T

he

Nan

ny

11:3

0pm

–

Th

e N

ann

y

10:3

0pm

–

Geo

rge

Lo

pez

11p

m –

T

he

Nan

ny

11:3

0pm

–

Th

e N

ann

y

10:3

0p

m –

G

eorg

e L

op

ez

0.890.990.94

+11%

+14%

THE NANNY takes Nick-at-Nite to #1 at 11PM with Women 18-49

Source: NHI, Live +7 Deliveries, May-Aug 2009 vs. Jan-April 2009; M-F 11PM-12AM; Networks=TP Avg; Nick-at-Nite May-Aug = Nanny program average; ranked by Women 18-49

#3#1

Jan-April 2009 May-Aug 2009

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Women Women Network 18-49 25-54

USA 599 600

ADULT SWIM 513 327

NICK-AT-NITE 457 380MTV 391 209

TBS NETWORK 389 316

COMEDY CENTRAL 367 351

TNT 351 380

A&E 344 361

VH1 340 238

LIFETIME 335 324

BRAVO 329 302

E! ENTERTAINMENT 300 238

FOOD NET 259 251

HGTV 252 285

TLC 248 221

DISNEY CHANNEL 244 171

FX 241 214

TRU TV 229 247

ESPN 196 182

BET 179 147

FOX NEWS 174 237

OXYGEN 174 140

SPIKE 167 151

DISCOVERY 166 155

HISTORY 162 180

Women Women Network 18-49 25-54

NICK-AT-NITE 555 472USA 537 552

ADULT SWIM 531 383

TNT 467 501

TBS NETWORK 373 322

E! ENTERTAINMENT 349 283

A&E 336 345

TLC 329 293

COMEDY CENTRAL 310 301

MTV 308 187

LIFETIME 302 302

BRAVO 295 281

DISNEY CHANNEL 291 219

ESPN 267 253

FOOD NET 261 250

VH1 260 180

HGTV 246 274

BET 224 190

TRU TV 215 231

FX 209 198

FOX NEWS 180 255

SYFY 180 198

DISCOVERY 167 164

TV LAND 153 165

OXYGEN 149 143

THE NANNY’s 11pm success leads to a second hour

Source: NHI, Live +7 cvg AA%, as dated; NAN M-F 12A-1A; prior 4 week programming = Family Matters & Malcolm in the Middle

NICK-AT-NITEMon-Fri, 12AM-1AM

Prior 4 Weeks The Nanny Aug 2009

The Nanny Growth

W18-49

W25-54

0.78

0.63

0.96

0.90

+23%

+43%

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W18-49 W25-540.9

And growth continues through the night

10:3

0p

m –

G

eorg

e L

op

ez

11:3

0pm

–

Th

e N

ann

y

11p

m –

T

he

Nan

ny

12am

–

Th

e N

ann

y

10:3

0pm

–

Geo

rge

Lo

pez

11:3

0p

m –

T

he

Nan

ny

11p

m –

T

he

Nan

ny

12am

–

Th

e N

ann

y

0.92 0.97 0.980.91 0.92

0.860.82

Source: NHI, Live +7 cvg AA%, Aug 2009; NAN M-F 1030P-1230A

+9%+12%

excels in its current 10PM time period on Nick-At-

Nite

and NOW

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NICK-AT-NITE Mon-Fri, 10PM-11PM

Various* Jan-Aug 2012:

The Nanny Sept ‘12-June ‘13

The Nanny vs.Various*

Upgraded to prime, THE NANNY continues to bring in women – dramatically improving the time period

W18-49

W25-54

0.39

0.33

0.52

0.48

+33%

+45%

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Experiencing double digit growth throughout the hour

Source: NHI, Live +7 cvg AA%, Sept 2012 -June 2013; or as dated; Nick-At-Nite M-F 10P-11P; Various prior = Friends, George Lopez, That ‘70s Show and Yes Dear

September ‘12- June ‘13

Women 18-49

0.49 0.55 0.44 0.51

+12% +16%

10PM 10:30PM10PM 10:30PM

Women 25-54

Drives CPMs for Nick-at-Nite and will do

the same for Lifetime

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THE NANNY pulls in a higher CPM than any other Nick-at-Nite syndicated series

Source: Ad Views, September 2012 - March 2013; Nick-at-Nite syndicated series, CPME, Live + SD Viewing

Sept ‘12 – May ‘13

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16.49

13.55

8.28

3.92 3.88 3.84 3.76

Full Friends Family George Wife/ YesHouse Matters Lopez Kids Dear

Women 25-5418.9

17.08

10.56

5.14 5.07 5.02 4.82

+11%Higher than Full House

+79%Higher than Friends

Full Friends Family Wife/ George YesHouse Matters Kids Lopez Dear

+22%Higher than Full House

+99%Higher than Friends

Women18-49

CPMs for The Nanny - 2013 vs. 2009

In addition, THE NANNY is bringing in much higher CPMs now than when it premiered on Nick-at-Nite in

2009

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Women 18-49

8.0618.90

+135% +134%

2009 2009

Source: Ad Views, May ’09 – Nov ’09 vs. Sept ‘12 – Mar ‘13; Nick-at-Nite, CPME, Live + SD Viewing

NOWNOW

Women 25-54

7.02

16.49

THE NANNY will deliver its loyal audience to Lifetime

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THE NANNY viewers are already fans of Lifetime

Source: MRI 2011 – 2013; 2 Year Custom Cable Study; past 7 day The Nanny viewers

Index to National Average

Women 18-49 who watch

are more likely to:

Watch Wife Swap on Lifetime --------------------------------------

Watch New Adv of Old Christine on Lifetime -------------------

Watch Project Runway on Lifetime -------------------------------

Watch Grey’s Anatomy on Lifetime -------------------------------

● Watch How I Met Your Mother on Lifetime ---------------------

● Watch Saturday Prime Movie on Lifetime -----------------------

● Watch Unsolved Mysteries on Lifetime --------------------------

1508

1005

784

681

648

597

547

THE NANNY outdelivers all acquired programming on Lifetime

Source: NHI, Most Current ; Deliveries; June 2013; Program Avg; June Universe Estimates: NAN (99,173,000) and Lifetime (98,445,000)

June 2013 Lifetime Ranker - including The Nanny

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Women Women Series 18-49 25-54

THE NANNY (NAN - 10P-11P) 285 267TRADING SPOUSES 152 158

HOARDERS 139 158

GREY'S ANATOMY 137 123

B WHITES OFF THEIR ROCKERS 105 123

UNSOLVED MYSTERIES 105 123

WIFE SWAP 122 122

WILL & GRACE 111 111

HOW I MET YOUR MOTHER 111 87

FRASIER 73 85

NEW ADVENTURES OF OLD CHRISTINE 52 54

Source: Ad Views, September 2012 - May 2013; Lifetime CPME; Nanny = NAN, Live + SD Viewing

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Women 18-49

16.4918.9

Women 25-54

THE NANNY pulls in higher CPMs than key Lifetime original series and syndicated comedies

September ‘12 – May ‘13THE NANNY CPMs vs. Lifetime CPMs

Army Wives

Dance Moms

Frasier Will & Grace

The New Adventures

of Old Christine

+28% HIGHER THAN ARMY

WIVES

+53% HIGHER THAN DANCE

MOMS

How I Met Your

Mother

Army Wives

Dance Moms

Frasier Will & Grace

The New Adventures

of Old Christine

How I Met Your

Mother

THE NANNY fans are already engaged with many of Lifetime’s key advertisers

Source: MRI 2 year custom cable study, 2011-2013, The Nanny viewers W18-49, Ad Views 1Q13.

Index to National Average

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Women 18-49 who watch

are more likely to:

Purchase Charmin Sensitive ----------------------------------------------------------

Purchase Kraft Singles (Fat Free) ----------------------------------------------------

Purchase Frosted Cheerios ------------------------------------------------------------

Purchase Clairol Nice ‘n Easy ---------------------------------------------------------

Shop at Burlington Coat Factory in the last 3 months -------------------------

Purchase Yoplait Yogurt ---------------------------------------------------------------

Purchase Tide (Regular) ---------------------------------------------------------------

345

331

308

292

271

206

186

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And key Lifetime advertisers are already spending ad dollars in THE NANNY, but on Nick-at Nite:

Source: Ad Views, Jan 2013 - March 2013; The Nanny on Nick-at-Nite advertisers vs. Lifetime advertisers

Higher than other female leads on current HOT shows and strong male comedians fronting signature shows

91% 89% 87% 85%

Fran Drescher

Melissa McCarthy

Julie Bowen

Patricia Heaton

89%

76%Jimmy

KimmelLouis C.K.

Source: E-Poll, 6/26/03-7/05/12; 7/05/12 = most recent study and date for viewer comments.

Fran Drescher is more popular than ever

Her E-Score is at its highest levels ever – growing nearly every year since 2003

“amazing”

“a great presence and a fighter”

Viewers love her and are still connected with The Nanny…

They are also connecting with her on an all new level through her successful battle with cancer:

“GREAT”“awesome”

“very funny”“love her and love The Nanny”

“she’s an inspiration for all women”

77D: “A Funny Drescher”

NY Times Sunday Crossword Puzzle - August 13, 2013

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&

THE NANNY is a ratings powerhouse wherever it airs

THE NANNY is a CPM driver

THE NANNY on Lifetime gives key advertisers another reason to spend on the network

THE NANNY will bring a female driven family comedy to Lifetime

THE NANNY will bring the ever-popular Fran Drescher to Lifetime