A NNUAL S USTAINED A WARENESS & M ESSAGING C AMPAIGN Be Heard, Be Seen, Be Relevant.TV Radionext.tv...
-
Upload
alexandre-riding -
Category
Documents
-
view
215 -
download
0
Transcript of A NNUAL S USTAINED A WARENESS & M ESSAGING C AMPAIGN Be Heard, Be Seen, Be Relevant.TV Radionext.tv...
ANNUAL SUSTAINED AWARENESS & MESSAGING CAMPAIGN
Be Heard, Be Seen, Be Relevant
.TVRadionext.tv is committed to understanding that every message is
relevant.
Radionext.tv,LLP is a certified MBE with the city of Indianapolis, the state of Indiana and the Mid-States MSDC
ANNUAL SUSTAINED AWARENESS & MESSAGING CAMPAIGN
Be Heard, Be Seen, Be Relevant
.TVRadionext.tv is committed to understanding that every
message is relevant.
Internet radio marketing is effective both on its own and in combination with social media, print media, online
advertising or with traditional broadcast radio advertising.
According to an article by Forbes.com, “new digital technology has resulted in a change in the advertising landscape and how individuals receive their information”, i.e. social media and internet radio-based sites.
.TVRadionext.tv is committed to understanding that every
message is relevant.
The Radionext.tv global listening platform consists of (4) internet radio stations.
The diverse and multi cultural platforms include:
Coolgroove Radio: Smooth Jazz and Cool Grooves, Smooth, Traditional, Latin Jazz, and Adult Contemporary MusicRhythm N Blaze Radio: R/B Music and Old School Hip-Hop for the adult urban audienceFaithcast Radio: Get Music; Get the Word, and Get Uplifted: Gospel and faith based music radio along with the Word from local pastors around the U.S.Rock Room: Music, News, Sports, and Talk for the 30 and under crowd and the best of all genres and Independent Artists.
BE HEARD
.TVRadionext.tv is committed to understanding that every
message is relevant.
BE SEENThe Power of our organization is the collaboration of a Promotional Mix that includes:
• Social Media Campaign – Face Book, Twitter, Instagram, Linked In, and You Tube• Texting Solutions - Unlimited SMS Messages and Powerful Campaign Management Tools.• Banner Ads – Click through website banners and Social Media logo branding• Live Remote Broadcasting – Grand Openings, Expos, Churches, Networking, and Live
events• Print Media – Promotional fliers, Newspaper and Magazine advertisements (Indy Boomer
Magazine), and Company literature at Radionext.tv live events.• Audio Commercials – Customized audio commercials streaming 24/7 plus live mentions on
(28) live shows• Topic Specific Programing- Live programming designed to reach all segments and
societies.
Radionext.tv,LLP is a certified MBE with the city of Indianapolis, the state of Indiana and the Mid-States MSDC
.TVRadionext.tv is committed to understanding that every
message is relevant.BE SEENAll Community All the time
.TV
BE RELEVANTThe 21st century market place supports our Annual Sustained Awareness & Messaging Campaign
• According to a recent report cited at, http://www.radiostreamingnews.com mobile based ad sales are forecast to grow by +54% in 2015
• 50% of African-American, Asian-American, and Hispanic music listeners listen to internet radio, compared to 44% for the overall population
• Internet music radio and track play listening hours rose 50.5% in 2013 to over 1.3 billion monthly, while monetization initiatives (advertising and subscription) advanced 64.3%, according to this in-depth sector analytics report
• Leading research provider on internet radio trends, Targetspot notes: Digital audio listeners are highly accepting of targeted advertising:
a. 65% are comfortable receiving ads based on their personal profiles b.70% are comfortable receiving ads based on their Internet Radio usage and/or content preference.
• This information age audience responds well to messages they believe are targeted towards them, including ads on mobile devices and ads based on their physical location, and they have extremely high ad recall and response rates.
Annual Sustained Awareness & Messaging Campaign
.TV
BEHIND THE NUMBERS
Targetspot research suggest that the digital Audience has reached critical mass.
Internet Radio Trend Report supports the Targetspot research displaying how revenues will continue to grow in the digital audio market in the next 5-years.
Radionext.tv is proving the research data is substantiated by the intimate visits and hits per month
over the last 12-months:Intimate Visits - Oct – 2013 – 11,700 Sept.- 2014 - 52,350
Website hits - Oct – 2013 – 53,221 Sept – 2014 - 157,617Graph is reflective of September 21, 2014
Radionext.tv is committed to understanding that every message is relevant.
.TV
Annual Sustained Awareness & Messaging Campaign Investment
Platinum Level SponsorDailey Social Media campaign3 Live RemotesPersonalized and enhanced marketing strategiesBanner Rotation throughout Entire Site2 In stream audio ads per hour 4 in stream audio Ads during peak times and all live shows.Radionext.tv VIP membership for concert, dinner and entertainment discounts.Mention on all live shows, 2 times during the showOption to be live on 4 preferred shows twice per monthTitle Sponsor for 2 live events or shows Requires 1 year commitment: 1-Site – $2,000 4- Sites- $7,500
Radionext.tv,LLP is a certified MBE with the city of Indianapolis, the state of Indiana and the Mid-States MSDC
For more information Contact:Harold Bell President/CEO Radionext.tv, LLP6267 Coffman Rd.Indianapolis, IN 46268(317) 625-4996 [email protected]