A New Approach for New Business?

September 7th 2010

If it was a new product, you’d never launch it

0

10

20

30

40

50

Poor Good

%

%

%

%

%3%

%

21%

38%

29%

8%

How would you rate its efficiency?

There’s plenty of room for improvement

Is there a need for a new type of pitch process?

59%18%

23%

Yes

No

Don't know

The books don’t balance

client pays

from £0to£10k

agency costs

from £50kto£150k

And the options aren’t significantly better

24%

50%

26% Yes

No

Don't know61%

21%

18%

Yes

No

Don't know

PIAD 2 week pitch

As the majority still revert to preferring existing process

Does the traditional pitch continue to be optimum route?

40%

38%

23%

Yes

No

Don't know

But there are a few clues...

Could a cap be placed on:

Time Length- 4 wk pitch- clear/fixed end print

Scope- Project pitches

Spend- Cap on agency spend- Clients to pay into pitch fund